Business Daily Media

The Times


.

iD Collective signs Australian confectionary brand Wizz Fizz



In an exciting announcement, full-service creative communications agency iD Collective has welcomed Australian heritage confectionary company, Wizz Fizz, to its expansive food & beverage portfolio.

Wizz Fizz, a cherished sherbet brand under the Fyna Foods confectionary umbrella, is part of a cherished family-owned Australian company with a rich heritage in the sweets industry, spanning over 75 years.

Leveraging iD's expertise in advertising, digital, influencer and social media, Wizz Fizz aims to forge stronger emotional connections with their audience, elevate brand recognition and resonance, and bolster their authority and visibility in the market.

Alex Pavone, Head of Digital and Creative Services, shared her excitement about the recent partnership, stating, “We’re delighted to welcome Wizz Fizz to our growing roster of food and beverage partners. It’s a privilege to team up with such an iconic Australian brand and utilise our creative and digital proficiency to reinvigorate Wizz Fizz’s presence in the Australian confectionary market.”

iD Collective is a full-service, results-driven, and solution-focused creative communications agency.

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...