a battle for glory against a backdrop of money and fashion
- Written by Simon Chadwick, Professor of AfroEurasian Sport, EM Lyon Business School
The 2025 men’s Champions League final will end in triumph for either Paris Saint-Germain or Inter Milan. And whichever side wins, Uefa will no doubt claim that the tournament’s new format, involving more teams, more games and more fans, has been a success.
Not everyone will agree of course. But in commercial terms, there is no doubt...