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TikTok's greatest strength could also be its undoing

  • Written by Shweta Singh, Assistant Professor, Information Systems and Management, Warwick Business School, University of Warwick
TikTok's greatest strength could also be its undoingTikTok now has over a billion daily

I have a ten-year-old niece named Divya (not her real name) in rural northern India. Two years ago, I visited and she came running to hug me. I asked what was the best gift I could give her, and all she wanted was for me to follow her on TikTok.

Divya posts videos of her Bollywood dances...

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