How branding can show people's love for a place and also help to highlight local challenges
- Written by Sonya Hanna, Lecturer in Marketing, Bangor University
The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser’s creation has been emblazoned on every kind of souvenir imaginable, not to mention inspiring movies, clothing, graffiti and even food.
More than 50 years later, New...