a Japanese success story of simplicity and cuteness
- Written by Sameer Hosany, Professor of Marketing, Royal Holloway University of London
dean bertoncelj/ShutterstockHello Kitty doesn’t look her age. And despite recently turning 50, she is showing no signs of slowing down.
In 2025, the Japanese character – worth around US$4 billion (£3.1 billion) a year to the company that owns her – is due to star in a live-action movie. A new amusement park and resort are...







