banter between brands on social media gets people buying – but there’s a catch
- Written by Zoe Lee, Reader (Associate Professor) in Marketing, Cardiff University
The owl that came back from the dead.daily_creativity/ShutterstockThe line between entertainment and advertising is increasingly blurred thanks to social media. People no longer just consume content, they experience it – laughing, sharing and commenting. And brands have caught on.
The days when people sat through a 30-second TV ad because...
