why the reality for female entrepreneurs doesn’t always match the rhetoric
- Written by Sarah Marks, Lecturer in HRM and Organisational Behaviour, Swansea University

Inspiring stories of female entrepreneurs are a familiar part of International Women’s Day. Typically, these portraits follow a narrative arc of adversity, resilience, passion and success. The message is that women are skilled, resourceful and successful entrepreneurs.
However, one thing you are unlikely to learn...