UK Business

they have the power to bring people together

Written by Michael Beverland, Professor of Brand Management, University of Sussex Business School, University of Sussex

Whatever you think of his personality or politics, it’s impossible to deny the success of Donald Trump as a brand. Supporters and detractors across the world are transfixed by his second term as US president.

And so far, many corporate brands appear keen to get alongside him. The leaders of Tesla, Amazon and Meta were all prominent guests at...

More Articles ...

Private toll roads are supposed to save taxpayers’ money, but can have these hidden costs
If you’ve ever driven in Sydney, Melbourne or Brisbane, chances are you’ve used – or steered clear of &ndas…
AI hype has just shaken up the world’s rich list. What if the boom is really a bubble?
Just for a moment this week, Larry Ellison, co-founder of US cloud computing company Oracle, became the world’s richest…
Want more protein for less money? Don’t be fooled by the slick black packaging
The Conversation, CC BY-SAIf you’ve been supermarket shopping lately, you might have noticed more foods with big, bold …
‘Fortress stores’ can fight theft – but is it how we want to shop?
“Fortress stores” with security-tagged chicken and steaks in wire security cages. GPS-tracked jars of instant cof…
Politicians love comparing NZ’s economy to Singapore or Ireland – but it’s simplistic and misleading
Canva, The Conversation, CC BY-NCUnveiling Amazon Web Services’ long-awaited NZ$7.5 billion “cloud region” …
Could Labor’s super tax reforms be headed for a makeover? Here’s how a redesign might work
Late last week, citing anonymous sources, the Australian Financial Review reported the federal government was considering del…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

5 Reasons to Hire a Building Contract Lawyer Before Your Next Construction Project in Melbourne
If you're planning to build, renovate, or develop a property in Melbourne, you might be focusing on finding the right architect, builder, or project manager. But there’s one professional most…

Shearwater Capital Invests in EvenBetter.ai to Drive Gender Pay Gap Action
EvenBetter.ai, a Sydney-based startup focused on helping Australian businesses build evenly to address gender pay equity, has secured a $500,000 investment from Shearwater Capital. The investment highlights confidence in EvenBetter’s innovative…
Trump says diversity initiatives undermine merit. Decades of research show this is flawed
Pixel-Shot/ShutterstockUS President Donald Trump declared earlier this year he would forge a “colour blind and merit-based society”.His executive order was part of a broader policy directing the US military, federal…
How to camouflage $150 billion in government spending? Call it 'tax expenditure'
tatementThis financial year the Australian government plans to spend at least A$150 billion on so-called tax expenditures – tax concessions or exemptions applying to particular activities or classes of taxpayer…

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs, has today appoint...