Netflix show brings back Blockbuster, but some brands should stay dead
- Written by Michael Beverland, Professor of Brand Management, University of Sussex
The last Blockbuster video store in Australia, March 13 2019.Adwo / ShutterstockStreaming services are replete with stories of the dead coming back to life. They’re also chock-full with dead or almost dead brands. Shows like Stranger Things have not only given new life to 1980s pop classics like Kate Bush’s Running up that Hill, but...







