UK Business

Why sports sponsorship is unlikely to save cryptocurrency firms from 'crypto winter'

Written by Andrew Urquhart, Professor of Finance & Financial Technology, ICMA Centre, Henley Business School, University of Reading

Los Angeles' Crypto.com Arena -- home to the LA Lakers basketball team -- was known as Staples Center when sponsored by the US office supplies retailer.Pamela Brick / Shutterstock

If you have been watching the Fifa World Cup in Qatar closely, you will have noticed the advertising on the hoardings around the pitch. Alongside the usual names –...

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