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Would you bring your dog to a shop? Why retailers should be more pet-friendly

Written by Kokho Jason Sit, Senior Lecturer in Marketing, University of Portsmouth

Pandemic pets have taken the world by storm. At least 3.2 million households reportedly acquired a pet during the first year of COVID. Young people made up the majority of new owners, with more than half of the new pet owners aged between 16 and 34.

Online shopping with your pooch curled up at your feet is one thing, but...

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