The cost-of-living crisis will put more pressure on shoppers than COVID
- Written by Kokho Jason Sit, Senior Lecturer in Marketing, University of Portsmouth
Shutterstock/Zivica KerkezCOVID drastically changed shopping habits. Lockdowns, isolation and illness led variously to panic buying, a surge in online deliveries, and some impulse purchases.
Many households were also hit by a serious fall in income as businesses closed and jobs were lost. But our research shows that, on the whole, consumers in...
