UK Business

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Written by Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Ready Player 1,000,000,0001?Sergey Nivens

Microsoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Blizzard. In the days after Mark Zuckerberg rebranded Facebook last October as Meta with his near movie-length promotional film about the potential for virtual...

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