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how measuring attitudes to climate change could speed up the global response

Written by Kevin Morrell, Rowlands Chair in Transformational Strategy, Cranfield School of Management, Cranfield University

Forest fire in Spain, July 2022.Shutterstock/francisco alfonseca

Fires and heatwaves in Europe, North America Australia, Asia and the UK brought devastation to many in 2022. But as well as harming lives and land, they may also have destroyed any lingering doubts that human actions have dramatically affected the climate.

Questions do remain though...

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