UK Business

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How your brain will help you save during the cost of living crisis

Written by Cathrine Jansson-Boyd, Reader in Consumer Psychology, Anglia Ruskin University

Supermarket sweep.Shutterstock/Song_about_summer

The cost-of-living crisis continues. The UK rate of inflation is up yet again, and expected to rise further. And as energy, transport, fuel and groceries all get more expensive, there are fears that over 4 million British households are experiencing financial difficulties.

A recent survey suggests,...

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