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Kylian Mbappé has trademarked his iconic goal celebration – why a pose can form part of a player’s protected brand

  • Written by: Enrico Bonadio, Reader in Intellectual Property Law, City, University of London
Kylian Mbappé has trademarked his iconic goal celebration – why a pose can form part of a player’s protected brandKylian Mbappé celebrating a goal with his trademark celebration. Victor Velter/Shutterstock

French football superstar Kylian Mbappé celebrates most of his goals by crossing his arms and tucking his hands underneath his armpits. It has become one of the most iconic goal celebrations in the world.

Mbappé, who is due to move to...

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