Business Daily Media

The Times

.

AEHRA, ITALY'S FIRST PURE EV BRAND, REVEALS MODEL NAMES AND FUNDING PLANS

  • Written by PR Newswire
  • Impeto (SUV) and Estasi (sedan) represent AEHRA's mission to craft works of pure Italian 'automotive art': beautiful, fiercely innovative and able to evoke strong emotions
  • Start of factory construction scheduled for mid-2025; start of production of AEHRA SUV and Sedan by mid-2026
  • AEHRA invited to attend summit on future of automotive industry chaired by Minister of Enterprise and Made in Italy, Rome, 7 August

MILAN, Aug. 6, 2024 /PRNewswire/ -- AEHRA has revealed the names of its first two models – the Impeto SUV and the Estasi Sedan. As a testament to their mission to craft expressions of pure Italian automotive art, the AEHRA Impeto SUV takes its name from the emotion 'impetus', celebrating the overwhelming surge of creative energy. The Estasi Sedan is named for the emotion 'ectasis', an intense rapture deriving from the contemplation of an object's beauty. These vehicles will fuse cutting-edge EV technology with breathtaking beauty.

The company has submitted a €1.2 billion development plan to the Ministry of Industry and Made in Italy, which controls Italy's Automotive Fund, for the construction of a state-of-the-art manufacturing facility.

The Italian government's potential endorsement of AEHRA's funding application underlines the national strategic importance the brand will play in delivering sustainability at scale. AHERA has in fact been invited to a summit on the future of the Italian and European automotive industry at the Ministry of Enterprise and Made in Italy on 7 August in Rome.

Hazim Nada, AEHRA Founder & CEO, commented: "It will be immensely gratifying to have our application for funding endorsed by the Italian government and to be selected as a project of national strategic importance. This will further validate AEHRA's mission to redefine ultra-high premium sustainable mobility by exploiting the latest engineering, battery, and manufacturing technologies."

AEHRA will build a manufacturing campus at Mosciano Sant'Angelo in Abruzzo, creating 540 new jobs and an additional 110 in Milan, and will commence production of its first two models by mid-2026, scaling to 25,000 per model per annum.

- Picture is available at AP. -

For further information:James Parsons – PR +44 7725 257792 media@aehra.com www.aehra.com[1][2]

References

  1. ^ media@aehra.com (www.prnasia.com)
  2. ^ www.aehra.com (www.aehra.com)

Read more https://www.prnasia.com/story/archive/4477565_AE77565_0

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...

Fraud Prevention and security crucial as identity crime hits record highs in Australia

In a radically transformed risk landscape where the scale and speed of financial fraud have reached unprecedented levels, Australian businesses ar...

Sectorial ATO Tax Debt Disclosures Rise, Overall Business Credit Demand Flattens and High-Risk SME 'Credit Shopping' hits 8-month peak

Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity ...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...