Smashbox Cosmetics Launches New Dual Filter Concealer + Foundation with Studio Pop-Up Event in Melbourne
- Written by: Business Daily Media
- Published in PR Newswire
The activation celebrates the launch of the brand's new Dual Filter 2-in-1 Concealer + Foundation (RRP $67 AUD), now available to shop at MECCA.
The Smashbox Dual Filter Studio Pop-Up in Melbourne
Located at 362 Little Collins Street, the event invites guests to step inside the immersive pop-up for complimentary product sampling, makeup touch-ups, a professional studio photo session, and a custom lamington.
"We are thrilled to bring the Dual Filter Studio concept to Melbourne in partnership with RUSSH Magazine," says Felix Backhaus, Senior Manager, International Commercial & Marketing at Smashbox. "Positioning this activation just steps from the MECCA flagship store on Bourke Street creates the perfect synergy for our launch and gives our community a seamless way to experience our brand and our newest launch."
Event Details
- Dates: Tuesday, 22 September & Wednesday, 23 September
- Hours: 11:00 AM – 7:00 PM daily
- Location: 362 Little Collins Street, Melbourne VIC 3000
- Admission: Open to the public; no tickets required
Every attendee will receive a full-sized Smashbox product and complimentary treats upon entry, while supplies last.
The Smashbox Dual Filter 2-in-1 Concealer + Foundation is available to purchase in-store and online at MECCA.
ABOUT SMASHBOX COSMETICS:
"Everything carries out of the studio into reality." – Davis Factor
Born in a Los Angeles photo studio in 1990 by acclaimed celebrity and fashion photographer Davis Factor, Smashbox very quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the team had to stop for makeup touch ups. In 1996, Smashbox Cosmetics was officially born.
In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult-favorite, the formula helps makeup look flawless, feel better, and last longer—all day, every day, on set, and long after the shoot wraps.
Today, Smashbox carries that legacy with studio-grade, high-performance makeup that makes artistry easy—and always camera-ready.
Instagram: @smashboxcosmetics | TikTok: @smashboxcosmetics
For press inquiries, interviews and more information please contact Franny Cowap at Hatrik House at franny@hatrikhouse.com.
