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Ascott's Citadines Brand Surpasses 200 Properties Globally, Powered by Strong Momentum Since Brand Refresh

  • Citadines strengthens leadership in the resilient upper-midscale segment through rapid conversions and geographical diversification
  • Franchise model gains momentum as a driver of scalable, efficient growth
  • Global brand campaign amplifies refreshed Citadines lifestyle with activ∞ and "For the Love of Coffee" experiences across operational properties

SINGAPORE - Media OutReach Newswire - 24 September 2025 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), has hit a major milestone with its Citadines portfolio surpassing 200 properties globally, driven by asset-light growth through management and franchise agreements.

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