Business Daily Media

The Times

.

Trend Micro’s Enterprise Business is now TrendAI™

New identity for solving enterprise challenges reflects company’s evolution and AI leadership

HONG KONG SAR - Media OutReach Newswire - 24 March 2026 - Trend Micro Incorporated (TYO: 4704; TSE: 4704) today announced that its enterprise cybersecurity business will now operate under the name TrendAI™, reflecting its evolution as AI becomes the next compute layer for the enterprise.

This aligns with the company's focus on solving real-world security challenges with cyber risk managed as a core business priority.

As organizations redesign operations around AI, autonomous systems, and data-driven decision-making, security must evolve as well. TrendAI™ reflects the expanding attack surface from protecting infrastructure and applications to governing how AI systems act, connect, and make decisions across the enterprise.

TrendAI™'s approach to AI security is grounded in four core principles: gaining visibility into AI usage, systems and agents interact across environments, understanding the context and intent behind those interactions, enforcing policy and control over usage and agent-driven actions, and introducing human oversight at critical decision points.

Eva Chen, CEO of Trend Micro: "TrendAI™ reflects our conviction that security must evolve as quickly as the technology it protects. Enterprises are redesigning how work gets done around AI, data, and agentic systems. Our role is to ensure they can do so with confidence, control, and resilience built in from the start."

The new identity marks the company's evolution from a portfolio of industry-leading products to a unified, enterprise AI cybersecurity platform. TrendAI Vision One™ is recognized as a leader across cloud, endpoint, network and threat detection by analyst firms like Gartner, IDC, and Forrester. The new brand aligns how TrendAI™ builds and delivers security solutions with how modern enterprises manage cyber risk - extending beyond infrastructure protection to governing AI-driven systems and decisions.

Rachel Jin, CPBO and Head of TrendAI™
: "This is a fundamentally new way of approaching cybersecurity. As AI systems take on more responsibility, security must evolve from reacting to events to understanding intent and governing machine-driven actions. TrendAI™ is built for how our customers are operating today- combining decades of threat intelligence with real-world experience to help organizations reduce risk, move faster, and operate securely at machine speed."

As part of this next chapter, TrendAI™ is also introducing and expanding several strategic initiatives:

  • TrendAI™ AI Security Brief: A new podcast series delivering timely, real-world stories at the intersection of AI and security.
  • TrendAI Spark: A flagship global events ecosystem, bringing together customers, partners, and the broader technology community to examine how AI is reshaping security, risk, and leadership decision-making.
  • S-RM Partnership: Expands TrendAI™ partner ecosystem through a global incident response and cyber risk advisory partner embedded in post-breach workflows, helping organizations transition from containment to long-term risk reduction and security strategy.
  • HackerVerse collaboration: Independent adversarial testing powered by autonomous AI agents executing real MITRE ATT&CK techniques, continuously validating detection efficacy through measurable, proof-based results.


Hashtag: #trendmicro #trendai #trendaivisionone #visionone #cybersecurity






The issuer is solely responsible for the content of this announcement.

About TrendAI™

TrendAI™, a global leader in AI security, empowers enterprises to innovate fearlessly by securing AI, cloud, networks, endpoints, and data across the modern attack surface. At the core is TrendAI Vision One™, a unified cybersecurity platform that centralizes cyber risk exposure management and security operations to protect the entire AI lifecycle from infrastructure to models to users. The platform is fueled by world-class threat intelligence and insights that protect organizations from hundreds of millions of threats every day. With 6,000 TrendAI™ experts across 75 countries, TrendAI™ empowers security leaders to stay ahead of threats, driving proactive security outcomes across the entire attack surface. This includes critical environments like AWS, Google, and Microsoft. AI Fearlessly.

News from Asia

Siam Piwat appoints The Bureau of Wonders as international public relations consultant for Siam Paragon Bangkok Watch Week 2026

BANGKOK, THAILAND - Media OutReach Newswire - 29 June 2026 – Siam Piwat Group, a leading real estate and retail developer, and operator of world-class destinations including Siam Paragon, Siam Ce...

illum.e Opens Sixth Campus in Tampines as MOE Reforms Drive Demand for Thinking-Based Learning

SINGAPORE - Media OutReach Newswire - 29 June 2026 - illum.e, a three-time SME 500 award winner and MOE-registered tuition provider, has announced the launch of its sixth campus at Tampines Point...

De Beers Shares Latest Research On Us Consumer Trends

The Diamond Report includes insights on who is buying diamonds and why, based on a study of 18,500 women across the industry’s largest consumer market LONDON, UK - Media OutReach Newswire - 29 Jun...

SIM Highlights the Importance of University Networks in Higher Education Decisions

SINGAPORE - Media OutReach Newswire - 29 June 2026 - As students and families evaluate higher education options, academic quality and programme offerings remain central considerations. However, ...

The Work Project to Open Third London Location at UK's Largest Net Zero Office Development

LONDON, UNITED KINGDOM - Media OutReach Newswire - 29 June 2026 - The Work Project (TWP) has signed a lease with global real estate investment manager BGO to open its third London location at 105 ...

Construction Management Awards 2026 - Now open for nomination Introduction of the Inaugural "Excellent Construction Safety Culture Award" Guides the Construction Industry Toward a New Milestone in Safety

HONG KONG SAR - Media OutReach Newswire - 29 June 2026 - Organised by the Hong Kong Institute of Construction Managers (HKICM / the Institute), the biennial flagship event of the construction indu...

Where Minds Meet to Launch Space Economy Association Off the Ground

Spacebiz in Hong Kong - a golden opportunity for Professional Services and STEMHONG KONG SAR - Media OutReach Newswire - 29 June 2026 - Space Economy Association (Hong Kong) Ltd, or "SEA", officia...

Media Startup ‘World & New World Journal’ Redefines Global Current Affairs with 7-Language Service

Built a premier knowledge platform for defense, diplomacy, and economics powered by 570+ global scholars and experts. Secured high-quality multilingual content through rigorous lo...

Taiwan entrepreneur Time Light Care brings smart elderly care to mainland as silver economy gains ground

TIANJIN, CHINA - Media OutReach Newswire - 29 June 2026 - A smart elderly care enterprise branded Time Light Care, based in north China's Tianjin, has developed a proprietary smart elderly care ma...

Bracell Welcomes Fernando Branco’s Appointment to Lead ABAF and Reinforces Commitment to Sustainable Forestry Development in Bahia

SINGAPORE - Media OutReach Newswire - 29 June 2026 - Bracell congratulates Fernando Branco, the company's Treasury Manager, on his appointment as President of the Board of Directors of the Bahia A...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...