Business Daily Media

Times Advertising

.

Whisky Mansion Hits 90% Storage Capacity in Four Months, Housing Over $12 Million in Rare Whisky

SINGAPORE - Media OutReach Newswire - 30 January 2026 - Whisky Mansion, the hybrid luxury storage, boutique, and social facility spanning 5 storeys at 44A Circular Road in Singapore's Raffles Place, has reached 90% storage capacity within four months of opening.

The facility currently houses over $12 million in whisky, including some of the rarest whiskies in the world like the Springbank 1919 over 50 years old, Yamazaki, Macallan, Karuizawa, Port Ellen, Brora, serving whisky lovers and collectors in a heritage building setting.

Singapore-based luxury whisky boutique storage facility announces Watch Mansion expansion in response to demand for visible, tradeable alternative assets
Singapore-based luxury whisky boutique storage facility announces Watch Mansion expansion in response to demand for visible, tradeable alternative assets

The rapid uptake reflects a growing trend among collectors seeking to unlock the value of alternative assets that have traditionally remained hidden in private storage. The facility has processed over $1.2 million in verified trades within five months of operation, with clientele predominantly aged 35-52 from the finance, technology, and family office sectors.

Addressing the Liquidity Challenge

"A massive influx of 'hidden assets' is being observed, bottles bought years ago for consumption that have silently exploded in value," said Malcolm De Silva, Managing Director of Rare & Refine Pte Ltd. "Six years ago, a bottle of Hibiki 17 could be picked up for around $80. Today, that same bottle trades for $700—a 1,300% return. The problem has always been: how does one unlock that value? If it stays in a cupboard, it's just glass. If it is brought here, it becomes liquid capital."

Traditional storage facilities have inadvertently created liquidity traps, with assets stored in anonymous industrial warehouses lacking visibility. Whisky Mansion's model addresses this by providing full-service liquidity—combining storage with on-site trade facilitation in a visible CBD location.

"The fundamental question every investor faces is: 'How does a collector sell their whisky or watches when nobody sees them?'" De Silva explained. "We turned the vault into a visible gallery in the CBD. The differentiator is full-service liquidity storage alongside a showroom where whisky collectors can explore and buy rare whisky."

Watch Mansion Expansion Announced for January 2026

With whisky storage nearing capacity, Rare & Refine Pte Ltd has announced the launch of Watch Mansion in January 2026. The expansion targets the secondary luxury watch market, valued at $24 billion in 2023, which faces similar liquidity challenges to the rare whisky market.

"We're seeing unprecedented demand from watch collectors who recognize that a Patek or Rolex stored in an anonymous safe deposit box has zero trading velocity," De Silva said. "Just like the Hibiki 17, people are realizing massive gains are sitting in their watch winders. We're simply providing the marketplace to realize those gains."

About the Facility

The 5-storey facility at 44A Circular Road includes Curo, a wine & dine restaurant, and Curo Reserve, a private members' lounge. The venue represents Singapore's position as a growing wealth hub, with the global alternatives industry projected to exceed $30 trillion AUM by 2030.

Market Data: Alternative Asset Performance

Asset
Original Price
Current Value
Gain
Hibiki 17 Year Old
~$50 (Early Retail)
$700 - $900
+1,300%
Macallan 1926
~$500k (Est. 2015)
$2.7 Million
+440%
Patek Nautilus 5711
$30,000 (Retail)
$140,000
+367%
Rolex Daytona "Panda"
$14,000 (Retail)
$38,000
+170%

(Source: Knight Frank Luxury Investment Index, Sotheby's, Secondary Market Analysis 2022-2025)

Hashtag: #AlternativeAssets #LuxuryInvestment #WealthManagement #PrivateCollectors #LiquiditySolutions #RareWhisky #LuxuryWatches



The issuer is solely responsible for the content of this announcement.

News from Asia

"Created for Ease": ECOVACS Brand Campaign Honors Caregivers Across the APAC Region

SINGAPORE - Media OutReach Newswire - 13 March 2026 - ECOVACS Robotics, a global leader in home service robotics, is bringing its global "ECOVACS, Created for Ease" brand idea to the APAC region w...

iFLYTEK Affirms Singapore as Strategic AI Hub Amid Regional Expansion at Gitex Asia 2026

SINGAPORE - Media OutReach Newswire - 21 April 2026 - iFLYTEK, a leading Chinese AI and intelligent speech technology company, reaffirmed its long-term commitment to Singapore as the command cente...

Esco Lifesciences Group Announces Acquisition of Allwin Medical

SINGAPORE - Media OutReach Newswire - 21 April 2026 - Esco Lifesciences Group ("Esco") today announced the acquisition of Allwin Medical Devices, Inc., a leading manufacturer of ART/IVF consumable...

Jollibee Group Reports Record Q4 Operating Income; Posts Strong Full-Year 2025 Results

Q4 operating income rises 41.9% year-on-year to Php4.1 billion; full-year system-wide sales up 16.6% METRO MANILA, PHILIPPINES - Media OutReach Newswire - 21 April 2026 – Jollibee Foods Corporatio...

ESG Achievement Awards 2025/2026 Open for Applications, Championing Human Capital and ESG Excellence to Shape a Resilient Future

HONG KONG SAR - Media OutReach Newswire - 20 April 2026 - The Institute of ESG & Benchmark (IESGB) proudly announces the launch of the ESG Achievement Awards 2025/2026, marking another milest...

IONCHI Welcomes AITO to Join Hands with BMW and Mercedes-Benz to Develop Premium High-Power Charging Networks in China

BEIJING, CHINA - Media OutReach Newswire - 21 April 2026 - IONCHI, the joint venture between BMW and Mercedes-Benz on high-power charging services, announced today that SERES will join the company...

HKPC and Federation of Malaysian Manufacturing Sign MoU

Joining Forces to Build a New Regional Value Chain and Drive Industrial Upgrading across ASEAN HONG KONG SAR - Media OutReach Newswire - 21 April 2026 - Hong Kong has long maintained a robust bil...

VinDynamics Partners With Schaeffler To Advance Humanoid Robot Development

HANOI, VIETNAM - Media OutReach Newswire - 21 April 2026 - VinDynamics, a technology company of Vingroup, today announced the signing of a Memorandum of Understanding (MOU) with Schaeffler, a lead...

OPPO Opens Entries for OPPO Photography Awards 2026, Introducing New "Super Video" Category and Programs Supporting Young Creators

SHENZHEN, CHINA - Media OutReach Newswire - 21 April 2026 - OPPO officially announced the launch of the OPPO Photography Awards 2026 today, marking the return of the annual competition that provid...

Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan

WUZHISHAN, CHINA - Media OutReach Newswire - 21 April 2026 - From April 15 to 19, a series of events at the Wuzhishan sub-venue of Hainan's Sanyuesan festival took place in full swing, spreading r...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...