Business Daily Media

The Times


.

OPPO Announced Apex Guard, Reaffirming its Commitment to Next-Level Quality

SHENZHEN, CHINA - Media OutReach Newswire - 14 November 2025 - OPPO today introduced Apex Guard, a full technology suite designed to safeguard the user experience with unprecedented quality in hardware and software.

The new concept marks OPPO's latest step in redefining what consumers can expect from smartphones—moving beyond everyday use to cover extended product lifespans and raise industry standards to the next level.

Caption

During an exclusive behind-the-scenes event at OPPO's global headquarters and R&D hub at the Binhai Bay Campus, OPPO unveiled its vision for next-level quality: embedding its commitment to quality into every step of the product development process, from early-stage research to full-device validation.

"Quality is the foundation of everything," said Grus Shan, Director of Manufacturing at OPPO. "Through continuous breakthroughs in quality, OPPO is committed to protecting the freedom of every user on their journey in life. Quality isn't just a feature, it's the freedom to Make Your Moment."

Raising Quality to New Heights with Apex Guard
Rooted in OPPO's commitment to addressing genuine user needs with comprehensive solutions, Apex Guard is a technology suite that extends across all product lines, designed to elevate quality across three key dimensions:

Next-level quality beyond everyday use:
With fundamental breakthroughs in design, Apex Guard not only protects against unexpected situations like water exposure or accidental drops, but also ensures a seamless and effortless experience beyond everyday use. Through pioneering research in materials and product design, OPPO has developed materials like Ultra-High-Strength Steel and AM04 aerospace-grade aluminum alloy that withstand daily wear and tear and also introduced structural solutions like Armour Shield that deliver protection far beyond everyday expectations.

Next-level quality beyond product lifespan:
Apex Guard ensures next-level quality for a worry-free experience that truly stands the test of time. Through innovations like OPPO Silicon-Carbon Battery with customized spherical silicon-carbon material, which delivers long-lasting safety while extending the lifespan of the battery cell by an additional 400 cycles, Apex Guard enables OPPO devices to continue to perform like new for even longer.

Next-level quality beyond existing standards:
To ensure exceptional quality from the outset, OPPO collaborates with renowned international testing organizations including TÜV Rheinland, TÜV SÜD, and SGS, and holds its devices to standards far above the rest of the industry. OPPO devices undergo highly precise manufacturing processes across every detail and are subject to the most rigorous testing procedures. This includes multiple rounds of quality assessments for new materials and over 180 device tests from pre-R&D to the end of the product lifecycle. Beyond products, OPPO after-sales services also surpass industry standards, providing additional quality assurance throughout.

Caption

Rethinking Quality with Next-Level Software Smoothness
Recognizing that the smoothness of the user experience is one of the most direct ways in which users perceive smartphone quality, OPPO has also made software innovation an integral part of the Apex Guard suite to both enhance and extend this experience.

Caption

To ensure everyday smoothness, the All-New Luminous Rendering Engine in ColorOS 16 introduces the first Unified Animation Architecture for Android, delivering seamless app launches and smooth transitions across the entire system. For more demanding scenarios, Chip-Level Dynamic Frame Sync Technology within the All-New Trinity Engine helps the system respond in real-time to frame rendering when multitasking. Sensor-Offload technology meanwhile, leverages the powerful SoC to handle critical sensor tasks, significantly lowering total power consumption when recording 4K 60fps videos.

To further guarantee long-term performance, OPPO has introduced Instant Refresh into ColorOS 16 for entry-level devices, allowing users to reduce data fragmentation and optimize app permissions with just one tap. OPPO also conducts rigorous aging tests on devices by simulating long-term phone use over 48-, 60-, or 72-month periods, to ensure each device remains smooth and responsive after years of use.

As part of its focus on smoothness, OPPO has developed evaluation systems that quantify smoothness with measurable data. The OPPO Smoothness Baseline Test measures software performance across hundreds of real-world scenarios, while the industry-first Parallel Animation Standard 6 Zero (0 Lag, 0 Latency, 0 Flicker, 0 Crash, 0 Mislaunch, 0 Freeze) focuses on home-screen app launches and seamless transitions, setting a new benchmark for software quality across all devices, from the entry-level A Series to the flagship Find Series.

Binhai Bay Campus: The Home of OPPO Quality

Caption

As OPPO adds more facilities to Binhai Bay, the campus is set to benefit from improved scale and synergy, while access to more advanced equipment and centralized resources will allow OPPO to push its commitment to quality even further. The campus features a series of advanced laboratories—including a Materials Lab, Intelligent Terminal Testing Lab, Power Consumption Intelligent Lab, and Communication Lab—each conducting quality assessments from different perspectives to ensure dependable hardware and smooth software user experience.


Hashtag: #OPPO

The issuer is solely responsible for the content of this announcement.

News from Asia

A New Category Is Emerging in the Premium Residential Market — the "Presidence"

Experts say a self-contained, service-led residential format built for multigenerational ownership is emerging at the very top of the market — and that demand for it is rising worldwide.SINGAPORE –...

Marvel Capital Holdings Ltd Opens New Regional Office in Kuala Lumpur to Expand Private Trust and Cross-Border Family Office Solutions Across Asia

New KL Eco City office strengthens the company's regional presence through strategic partnerships with leading banking, trustee, insurance, and wealth planning institutions. KUALA LUMPUR, MALAYSIA...

Sammy King appointed General Manager of W Macau – Studio City

MACAU SAR – Media OutReach Newswire – 13 August 2026 – W Macau – Studio City, located within Melco Resorts & Entertainment's integrated resort of Studio City in Cotai, Macau, is pleased to ann...

CPA Australia outlines recommendations for Hong Kong’s First Five-Year Plan and 2026 Policy Address

HONG KONG SAR – Media OutReach Newswire – 13 August 2026 – CPA Australia has suggested the HKSAR Government to use Hong Kong's First Five-Year Plan (2026–2030) and the 2026 Policy Address to str...

Kuehne+Nagel invests in new Container Freight Station in Cambodia

New 20,000 sqm facility will more than triple Kuehne+Nagel's Container Freight Station capacity in Cambodia Strategic location strengthens cross-border connectivity between Cambo...

Huong Viet Properties launches Palm River riverside apartment precinct

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 13 August 2026 - Huong Viet Properties has launched Palm River, a new riverside apartment precinct within Palm City in eastern Ho Chi Minh Cit...

Forest City Highlights Nearly 40 International Awards and Certifications

Recognition from the U.S. Green Building Council, Global Forum on Human Settlements, GEO Foundation, and Asia's Top 100 Golf Courses — and what that recognition proves about the full picture of For...

Chubb Life Hong Kong Launches Critical Illness Plans with Market-First Features and Broader Protection for Customers with Diverse Health Needs

Chubb Care Critical Illness Series offers comprehensive protection for healthy individuals, cancer survivors and individualswith cardiovascular disease or diabetes histories, helping addres...

Yung Kee Preserves Heritage Craftsmanship in Every Mid-Autumn Reunion

The “Mini Moon Quartet” Unveils Four Distinct Flavors Crafted with Elegance HONG KONG SAR – Media OutReach Newswire – 13 August 2026 – As the Mid-Autumn moon peaks, reunion means more than a gathe...

Bora Group Posts Record 2Q26 Revenue and Strong Profits as Margins expand and Operations Resume Demand-Driven Growth

HONG KONG SAR - Media OutReach Newswire – 13 August 2026 – Bora Pharmaceuticals ("Bora"; TWSE: 6472; OTCQX: BORAY) today announced its financial results and operational highlights for 2Q2026 and ...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...