Business Daily Media

The Times

.

Encountering Naadam, Experiencing the 35th Grassland Carnival of the Inner Mongolia Autonomous Region

XILINGOL LEAGUE, CHINA - Media OutReach Newswire - 22 July 2025 - Mid-summer breathes life into Inner Mongolia's grassland, where lush pastures glisten after seasonal rains, nourishing herds beneath vast blue skies.

Against this vibrant backdrop, the 35th Naadam Fair of the Inner Mongolia Autonomous Region unfolds.

Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region
Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region

As popular Inner Mongolian ballads blend with spirited dances and the haunting melodies of the morin khuur (horsehead fiddle), the vast grassland of Xilingol transform into a living stage. A procession of 1,200 horsemen bearing the national flag, followed by 512 Inner Mongolian wrestlers advancing with eagle-like poise, ignites the festival spirit, turning the grassland into a joyful paradise of melodious songs and folk dances.

image-1.jpeg

"Naadam", a Mongolian word for "games" or "recreation", is a traditional festival in Inner Mongolia. The competitions of Mongolian wrestling, horsemanship, and archery, known as "three manly skills", are rather spectacular and the most popular with local people.

Wu Enqi, deputy director of the Culture, Sports, Tourism, Radio, and Television Bureau of East Ujimqin Banner, explained that Mongolian wrestling, horsemanship, and archery were essential skills for ancient Mongolian men to master during their upbringing. These skills once vital for survival on the battlefield have become fixed events at the Naadam Fair in the era of peace, which are still liked by many people to this day.

Traveling from Suzhou to witness the spectacle of Naadam, visitor Lei Jie shared, "Every moment in Xilingol felt magical, but nothing matched the visual impact when masculine Inner Mongolian wrestlers stepped into the arena at the Naadam Fair."

Bökh (Mongolian wrestling) means "sturdiness, solidarity and persistence" in Mongolian. Victorious wrestlers wear Jiangga, a rainbow-hued silk neckpiece, the strands of which record their triumphs. The more strands there are on a piece of Jiangga, the more victories it represents.

Sun Haitao, a cultural researcher in Xilingol League, stated that Naadam holds a significant and far-reaching influence in the hearts of the people across the grassland, akin to the "Olympics". In recent years, Naadam has been enriching its content with the development of the times, evolving from undiversified festive activities into a comprehensive cultural tourism IP that integrates cultural experiences, sports competitions, and industrial development, constantly infusing Naadam with new vitality.

Furthermore, this Naadam Fair has elaborately planned 18 characteristic zones, featuring both traditional Mongolian cultural displays such as the "Three Manly Skills" competitions and intangible cultural heritage exhibitions, as well as innovative modern experiences like grassland photography in folk costumes and family camping. Visitors can not only watch captivating performances but also join activities such as horseback riding and stamp collection, experiencing the unique charm of grassland culture through interaction.



Hashtag: #GrasslandCarnival #InnerMongoliaAutonomousRegion

The issuer is solely responsible for the content of this announcement.

News from Asia

Blackwall Enters Vietnam: European Web Traffic Security Firm Launches Southeast Asia Expansion with 19-Year Hosting Partner HostVN

Estonian web traffic security company Blackwall announces its first publicly disclosed Southeast Asia partnership, bringing integrated traffic security to Vietnam's digital infrastructure market th...

Blending Heritage and Innovation, China's Shangcheng District Hums with Dynamic Vitality

HANGZHOU, CHINA - Media OutReach Newswire - 23 June 2026 - On June 1, the Google Cross-border E-commerce Acceleration Center announced its upcoming settlement in Shangcheng District, Hangzhou City...

NAMAA Emerges from Stealth with 150 Facilities and a Long-Term Commitment to Middle East Food Infrastructure

Part of the wider ATOMS Group, NAMAA steps out of stealth to share the scale of its food infrastructure portfolio and outline its long-term commitment to building the systems that power F&B ac...

Sow Fertility's Medical Advisor Prof. Liona Poon Honoured as a JESSICA Most Successful Woman 2026

HONG KONG SAR - Media OutReach Newswire - 23 June 2026 - Sow Fertility, a Hong Kong-based fertility and family-building benefits platform, congratulates its Medical Advisor, Professor Liona Poon...

Hong Kong unlocks new opportunities with Central Asia

HONG KONG SAR - Media OutReach Newswire - 23 June 2026 - Led by Chief Executive of the Hong Kong Special Administrative Region (HKSAR), John Lee, a high-level delegation visit to Kazakhstan and Uz...

HK Government’s Talent Admission Schemes Accelerate Demand in International Education Market: For You Education Reveals 3 Keys to Bridging IB and International Curricula for Children of TTPS Holders

Simultaneous Launch of the New Fo Tan Campus: Introducing One-Stop Academic Consulting and Private Candidate Programs, Championing an “Individualized Teaching” Tutoring Philosophy to Solve the “Tra...

TrendAI™ Named Trusted Partner in the OpenAI Daybreak Cyber Partner Program

One of the first cybersecurity vendors selected as OpenAI expands Daybreak from internal testing to a curated group of trusted defendersHONG KONG SAR - Media OutReach Newswire – 23 June 2026 - Tr...

OR Sets 2030 Sustainability Goals Amid Global Energy Transition, Targeting Inclusive Growth for People, Planet, and Performance

BANGKOK, THAILAND - Media OutReach Newswire - 23 June 2026 - PTT Oil and Retail Business Public Company Limited (OR), Thailand's leading energy and lifestyle retail operator, has announced its OR ...

Nervotec Launches NervoScan MCP, Giving AI Assistants a Real-World Health Signal From a 10-Second Face Scan

Singapore health AI company introduces a contactless wellness tool that lets MCP-compatible AI assistants sense a person's everyday vital signs from a single 10-second face scan.SINGAPORE - Media ...

Thailand Launches FastPass Program, Unlocking USD 21 billion in Strategic High-Tech Investment

BANGKOK, THAILAND - Media OutReach Newswire - 23 June 2026 - Prime Minister Anutin Charnvirakul formally launched Thailand FastPass at Government House, mobilizing over USD 21 billion (approximate...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...