Business Daily Media

Men's Weekly

.

Encountering Naadam, Experiencing the 35th Grassland Carnival of the Inner Mongolia Autonomous Region

XILINGOL LEAGUE, CHINA - Media OutReach Newswire - 22 July 2025 - Mid-summer breathes life into Inner Mongolia's grassland, where lush pastures glisten after seasonal rains, nourishing herds beneath vast blue skies.

Against this vibrant backdrop, the 35th Naadam Fair of the Inner Mongolia Autonomous Region unfolds.

Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region
Opening Ceremony of the 35th Grassland Naadam Fair of the Inner Mongolia Autonomous Region

As popular Inner Mongolian ballads blend with spirited dances and the haunting melodies of the morin khuur (horsehead fiddle), the vast grassland of Xilingol transform into a living stage. A procession of 1,200 horsemen bearing the national flag, followed by 512 Inner Mongolian wrestlers advancing with eagle-like poise, ignites the festival spirit, turning the grassland into a joyful paradise of melodious songs and folk dances.

image-1.jpeg

"Naadam", a Mongolian word for "games" or "recreation", is a traditional festival in Inner Mongolia. The competitions of Mongolian wrestling, horsemanship, and archery, known as "three manly skills", are rather spectacular and the most popular with local people.

Wu Enqi, deputy director of the Culture, Sports, Tourism, Radio, and Television Bureau of East Ujimqin Banner, explained that Mongolian wrestling, horsemanship, and archery were essential skills for ancient Mongolian men to master during their upbringing. These skills once vital for survival on the battlefield have become fixed events at the Naadam Fair in the era of peace, which are still liked by many people to this day.

Traveling from Suzhou to witness the spectacle of Naadam, visitor Lei Jie shared, "Every moment in Xilingol felt magical, but nothing matched the visual impact when masculine Inner Mongolian wrestlers stepped into the arena at the Naadam Fair."

Bökh (Mongolian wrestling) means "sturdiness, solidarity and persistence" in Mongolian. Victorious wrestlers wear Jiangga, a rainbow-hued silk neckpiece, the strands of which record their triumphs. The more strands there are on a piece of Jiangga, the more victories it represents.

Sun Haitao, a cultural researcher in Xilingol League, stated that Naadam holds a significant and far-reaching influence in the hearts of the people across the grassland, akin to the "Olympics". In recent years, Naadam has been enriching its content with the development of the times, evolving from undiversified festive activities into a comprehensive cultural tourism IP that integrates cultural experiences, sports competitions, and industrial development, constantly infusing Naadam with new vitality.

Furthermore, this Naadam Fair has elaborately planned 18 characteristic zones, featuring both traditional Mongolian cultural displays such as the "Three Manly Skills" competitions and intangible cultural heritage exhibitions, as well as innovative modern experiences like grassland photography in folk costumes and family camping. Visitors can not only watch captivating performances but also join activities such as horseback riding and stamp collection, experiencing the unique charm of grassland culture through interaction.



Hashtag: #GrasslandCarnival #InnerMongoliaAutonomousRegion

The issuer is solely responsible for the content of this announcement.

News from Asia

China Telecom Concludes MWC 2026 with Outstanding Success

BARCELONA, SPAIN - Media OutReach Newswire - 9 March 2026 - From March 2 to 5, the 2026 Mobile World Congress (MWC) was grandly held in Barcelona, Spain. China Telecom attended the Congress with t...

Esperanza Securities Marks a Major Milestone for Its Inaugural Entertainment STO - Charting New Model for Fans Economy and STO Investments

HONG KONG SAR - Media OutReach Newswire - 9 March 2026 - Esperanza Fintech (Securities) Limited ("Esperanza Securities", or "Company") today announced a major business milestone for its first SFC ...

WELEDA x Stella McCartney: Paris Fashion Week / Skin Food: 100 years of loving skin

ARLESHEIM, SWITZERLAND - Newsaktuell - 9 March 2026 - During this season's Paris Fashion Week, WELEDA is backstage at the Stella McCartney show ensuring radiant skin: make-up artists draw specific...

HKPC Establishes New "Future Life & Health Tech Centre"

Driving R&D Translation and Sector Collaboration; Elevating Hong Kong as a Global Life & Health Innovation Hub HONG KONG SAR - Media OutReach Newswire - 9 March 2026 - The Hong Kong Produc...

HKPC’s 2nd "New Productive Forces" Job Fair 2026 Successfully Concluded Over 2,000 Job Seekers Connecting with Over 10,000 I&T Positions

HONG KONG SAR - Media OutReach Newswire - 9 March 2026 - In response to the national 15th Five-Year Plan's emphasis on developing new productive forces and positioning Hong Kong as an internationa...

Bricks & Clicks Launches Proprietary AI Growth Engine

SPARK Eliminates the 'Subjectivity Tax' in Performance Marketing. PETALING JAYA, MALAYSIA- Media OutReach Newswire - 10 March 2026 - Growth-focused performance digital marketing agency Bricks &am...

Asian Computer Industry Online Exhibition 2026: A Global Hub for Technology Industry Collaboration

TAIPEI, TAIWAN - Media OutReach Newswire – 10 March 2026 - The Asian Computer Industry Online Exhibition 2026 (ACI 2026) will officially open on March 10, 2026, and run through June 30, 2026...

AECOM supports CEDD and AFCD of HKSAR Government in launching Hong Kong’s first comprehensive nature-based solutions guidelines to advance sustainable urban development

HONG KONG SAR - Media OutReach Newswire - 10 March 2026 - AECOM, the trusted global infrastructure leader, supported the release of the Hong Kong Nature-based Solutions Design Guidelines (HKNbSDG...

2026 Global WLAN Industry Forum Convened in Barcelona, Advancing a New AI-WLAN Industry Ecosystem

BARCELONA, SPAIN - Media OutReach Newswire - 10 March 2026 - On March 2, 2026, the "2026 Global WLAN Industry Forum," hosted by the World WLAN Application Alliance (WAA), was held in Barcelona, Sp...

MCKL Students Organise Mega Sports Carnival ’26 to Support MND Malaysia

Youth-led initiative aims to raise funds and awareness for Motor Neurone Disease KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 10 March 2026 - A group of A-Level students from Methodist Colle...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

Two of Australia’s most established independent agencies unite, creating marketing powerhouse backed by three decades of combined experience     ...

Block's layoffs are a design win. Here's why

We spend millions designing features that save users 30 seconds. Block just saved thousands of employees 40 hours a week. That's not a crisis. That's...