Business Daily Media

Men's Weekly

.

China's wine market uncorks consumption vitality

YINCHUAN, CHINA - Media OutReach Newswire - 13 June 2025 - In an exhibition hall at an expo in Yinchuan, the capital of northwest China's Ningxia Hui Autonomous Region, the rich aroma emanating from a copper hot pot is gaining the attention of visitors.

The dish of tender mutton cooked in red wine-added broth is a perfect blend of two of Ningxia's most famed products.

A staff member prepares a serving of tender mutton cooked in red wine-added broth during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China
A staff member prepares a serving of tender mutton cooked in red wine-added broth during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China's Ningxia Hui Autonomous Region, on June 11, 2025. (Xinhua/Yang Zhisen)

"Using spring water, red wine and nourishing ingredients removes unpleasant smells, making the mutton delicious and flavorful," said Tian Feng, who manages the hot pot restaurant operating the booth. The popularity of its red wine hot pot ensures the restaurant is often fully booked on weekends, Tian added.

Across China's evolving consumer landscape, wine is undergoing a subtle transformation. No longer restricted to formal banquets and professional tasting events, wine is becoming accessible as various consumption scenarios and wine products are created.

This shift in accessibility is evident at the ongoing Fifth China (Ningxia) International Wine Culture and Tourism Expo in Ningxia, which is a renowned wine production region that is promoting a "tipsy economy."

People visit the Global Wineries Exhibition during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China
People visit the Global Wineries Exhibition during the Fifth China (Ningxia) International Wine Culture and Tourism Expo in Yinchuan, northwest China's Ningxia Hui Autonomous Region, on June 9, 2025. (Xinhua/Wang Peng)

Ningxia boasts a unique terroir for the production of top-class wine, with prolonged sunshine hours and a cool, dry climate aiding the cultivation of grapes. After four decades of development, it has become China's largest wine-producing region. The eastern foot of Helan Mountain is widely regarded as a "golden zone" for grape cultivation and high-end wine production.

By the end of 2024, the region had more than 600,000 mu (about 40,000 hectares) of wine grape plantations and an annual wine output of 140 million bottles. Its wines were exported to over 40 countries and regions.

At the expo, brightly colored canned wines from the Ningxia State Farm Winery have won the favor of many. Compared to bottled wines, canned wines are more convenient to drink and can more easily meet the demands of diverse scenarios such as camping and picnics, said Li Shuang, the winery's sales manager.

In addition to its canned wines, which have been popular since their launch last year, the company offers innovative products such as creamy jasmine wine, lemon oolong tea wine, black coffee wine and alcohol-free options. These products drove 20 percent of the company's sales growth in 2024, Li said.

Cheeks rosy after tasting a dozen wines at the expo, local visitor Lu Ting is a tourism professional and sommelier who enjoys buying wines to share with family and friends.

"Chardonnay with meat skewers, reds with hot pot -- it's about sharing joy," said Lu, 42.

The four-day event will run until Thursday and is slated to include a world wine tasting event, a wine and winery exhibition, an innovation competition and an art biennial.

Last month, Yinchuan also hosted a marathon that saw 43 local wineries offer 28,000 runners free vineyard tours, tastings and exclusive discounts for wine purchases. This event-driven approach has created a powerful synergy between tourism and viticulture, resulting in a surge in hotel bookings in the city.

"We're transforming the entire city into a living wine museum," said Li Bingjie, director of Yinchuan's wine industry development service center. "Visitors can fully immerse themselves in the journey from grape to glass."

Speaking at the expo's opening ceremony on Monday, Yvette van der Merwe, president of the International Organisation of Vine and Wine, said that the organization has for many years observed and supported the rise of China's grape and wine industry, with the country being an important wine consumer and table grape producer.

"I see the energy that the growth of Ningxia Helan Mountain's east foothill region has contributed to the Chinese wine industry, and I am confident that it will bring new inspiration and opportunities to the global wine community," she said.
Hashtag: #AdministrativeCommitteeofWineIndustryZoneofNingxiaHelanMountainsEastFoothill

The issuer is solely responsible for the content of this announcement.

News from Asia

HDBank: A Leading Vietnamese Bank Named Among ASEAN’s Top 5 in Corporate Governance for 2025

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 29 July 2025 - The Ho Chi Minh City Development Commercial Joint Stock Bank (HDBank) has been named one of the Top 5 Vietnamese listed compani...

Octa market outlook: navigating one of the most eventful weeks of the year

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 28 July 2025 - Forex traders are bracing for what could be one of the most pivotal trading weeks of the year. The calendar is packed with high-im...

Lee Kum Kee Supports the 2025 Asian Championship of World Chinese Cuisine

Where culinary elites are brought together to celebrate Asian gastronomyHONG KONG, CHINA - Media OutReach Newswire - 29 July 2025 - The 2025 Asian Championship of World Chinese Cuisine, organised ...

OPPO Launches AI Phone Reno14 Series and Upgraded AI-Powered Intelligent After-Sales Service System

SHENZHEN, CHINA - Media OutReach Newswire – 29 July 2025 - Following the recent global launch of the Reno14 Series—the latest OPPO AI phone featuring cutting-edge AI imaging capabilities and trend...

Hong Kong Developed Revolutionary Sauce EXOTICA UMAMI [EX M] Impresses Acclaimed International Chefs

Top Italian Restaurateur Paolo Monti of Hong Kong’s popular AMA Italian Ristorante adds new pork collar meat dish to menu incorporating innovative new seasoning sauceHONG KONG SAR - Media OutReach...

Vinmec Central Park Performs Vietnam’s First SEEG using AutoGuide Robotic Guidance System for a child diagnosed from refractory epilepsy

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 29 July 2025 – A major breakthrough in Vietnam's neurological treatment was recently achieved as doctors at Vinmec Central Park Internati...

VinFast joins the Association of Indonesia Automotive Industries

JAKARTA, INDONESIA - Media OutReach Newswire - 25 July 2025 - VinFast officially announced its membership in the Association of Indonesia Automotive Industries (GAIKINDO), marking a significant mi...

XTransfer Announces Over 700,000 Global Customers

Emerging Markets Become the "Blue Ocean" for Enterprises Going GlobalHONG KONG SAR - Media OutReach Newswire - 29 July 2025 - XTransfer, the World's Leading & China's No.1 B2B Cross-Border ...

Chun Wo Innovation Student Awards 2024 Successfully Concluded Four Outstanding Projects Showcase the Future of Engineering Innovation

HONG KONG SAR - Media OutReach Newswire - 29 July 2025 - Organised by Chun Wo Development Holdings Limited ("Chun Wo"), the Chun Wo Innovation Student Awards 2024 ("CWISA") concluded successfull...

HEIDELBERG agrees strategic partnership with defense specialist VINCORION

HEIDELBERG moves into defense industry VINCORION Advanced Systems GmbH specializes in power systems for safety-critical applications HEIDELBERG impres...

Small-Business Cash-Flow Playbook 2025

An educational guide to managing ATO debt, real-time super and growth finance in Australia’s new landscape Why ATO debt just became the most expe...

Landowners Offered $30,000 Per Year for Just 1 Hectare: The Rise of 5MW Battery Projects Across Australia

In a pivotal shift reshaping Australia’s renewable energy landscape, landowners in Queensland, New South Wales, and Victoria are being offered up ...

Major national security tech alliance launches with Aerologix a founding member

Australia’s leading drone intelligence pioneer bolsters sovereign tech power Australia’s leading aerial data and drone intelligence platform, Aer...

Chris Hancock AM Honoured as 2025 Communications Ambassador

SYDNEY Chris Hancock AM, former CEO of AARNet, has been awarded the prestigious Communications Ambassador title at the 2025 Telecommunications Indus...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Sell by LayBy