Business Daily Media

Men's Weekly

.

Star Living’s New Electronic Product Line Debuts Across Showrooms in May

SINGAPORE - Media OutReach Newswire - 21 May 2025 - Star Living, a home furnishing brand in Singapore, is proud to announce its expansion into the electronic product category this May.

With a curated selection of everyday appliances and smart home essentials, the move marks a strategic step towards becoming a comprehensive, one-stop destination for modern homeowners.

Electronics Range at Star Living Sungei Kadut Showroom
Electronics Range at Star Living Sungei Kadut Showroom

This milestone is part of Star Living’s broader vision to go beyond furniture and address the evolving lifestyle needs of customers. “We saw a growing need among new homeowners for a convenient shopping experience. Many are furnishing their homes and buying electronic products at the same time. Expanding our offerings was a natural step,” reveals Koh Hong Jie, Group Retail Manager at Star Living.

Smart Living, All in One Place

Launching across Star Living showrooms at Sungei Kadut, Tampines, and Serangoon North, the initial electronics lineup includes:

  • Wells water and air purifiers
  • Roborock robot vacuums
  • Deerma appliances such as dehumidifiers, air fryers, kettles, and hair dryers
  • Standing fans
  • Other everyday smart essentials
The range reflects Star Living's commitment to quality and purposeful selection, not an overwhelming choice. These electronic products are chosen based on functionality, design synergy, and trusted brand reputation.

Meanwhile, an in-store experience allows customers to test robot vacuums under actual furniture or see how small appliances complement different room layouts. This offers a practical and immersive shopping experience. For Well’s products, upon receiving an order, Star Living will liaise directly with Wells to manage fulfilment and installation, providing a seamless, end-to-end experience for the customer.

On the other hand, Roborock and Deerma products are part of Star Living's in-house inventory. They are available for immediate cash-and-carry. As such, customers can enjoy instant gratification and trusted after-sales service.

A Glimpse Into the Future

This electronic product launch is just the beginning of Star Living’s journey into broader lifestyle categories. With custom carpentry services already in the pipeline, the brand is exploring new ways to integrate smart living and furniture design— including future possibilities like tech-integrated furniture and smart home systems.

“This expansion reflects a shift in how Singaporeans shop for their homes. By curating electronics that seamlessly integrate into real living spaces, we are hoping to redefine what a modern home store can be,” Koh Hong Jie, Group Retail Manager at Star Living says.

Star Living will evaluate the initiative based on showroom engagement, sales metrics, and customer feedback, particularly the attach rate of electronics purchased alongside furniture.

The brand welcomes media and customers to explore the new electronics range in person at its showrooms, where furniture meets functionality and style meets smart living.
Hashtag: #starliving




The issuer is solely responsible for the content of this announcement.

About Star Living

Star International is a vertically integrated company involved in the design, manufacturing, retail, and export of household furniture and accessories. Their furniture range such as , sofa and caters to urban dwellers seeking practical home living solutions. The brand covers a retail presence of 5 retail points in Singapore, 9 in Taiwan, and 1 in Malaysia.

News from Asia

HKSTP Delegation Debut at VivaTech 2025 Paris

Bridging French and Hong Kong innovation ecosystems to supercharge global tech development HONG KONG SAR / PARIS,FRANCE - Media OutReach Newswire - 13 June 2025 - Hong Kong Science and Technology ...

Juyeon Lee, Head of Xsolla APAC: "Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online"

Surge in New Partnerships Across Japan and India Reflects Growing Interest in Alternative Payments SEOUL, SOUTH KOREA - Media OutReach Newswire - 13 June 2025 - Game developers increasingly seek w...

China's wine market uncorks consumption vitality

YINCHUAN, CHINA - Media OutReach Newswire - 13 June 2025 - In an exhibition hall at an expo in Yinchuan, the capital of northwest China's Ningxia Hui Autonomous Region, the rich aroma emanating fr...

Anchor Pastry Challenge 2025 Crowns Malaysia's Next-Gen Pastry Talent

5 Finalists Each in the Bread & Viennoiseries and Cake Categories Compete for Top Honours SELANGOR, MALAYSIA - Media OutReach Newswire - 13 June 2025 - The Anchor Pastry Challenge 2025, organ...

Visa advances digital payments in Vietnam with Cashless Day 2025 and innovative payment solutions

Strategic partnerships and nationwide events make cashless payments more accessible and beneficial for all Vietnamese consumers The new Click to Pay solution, seamless e-wallet in...

Lee Gardens Presents "Celebrate Every Bite": A Joyful Culinary Celebration

Six Premier Restaurants Unveil New Exclusive Menus From Michelin-Starred Favorites to Japanese Artisanal Gems Complimentary Décor & Crystal Balloons | Up to 50% Dining Offers and 13% Rewards ...

Our Water Season 2 Launches in London, Advancing Shanghai-London Dialogue on Future Waterfronts

SHANGHAI, CHINA - Media OutReach Newswire - 13 June 2025 - The second season of Our Water: Flowing from Shanghai – Intercultural Dialogues Among World Cities officially launched on June 10 along t...

Citri Mobile Expands IRP-Certified iPhone Repairs with New Singapore Outlet in Tampines

SINGAPORE - Media OutReach Newswire - 13 June 2025 - Mobile devices play a vital role in Singapore's infrastructure, supporting communication, education, logistics, and work-related functions. As ...

Hong Kong International Automotive & Supply Chain Expo Kicks Off: "Phoenix Go Glocal" Empowers Auto Enterprises on a "New Journey" of Global Expansion

HONG KONG SAR - Media OutReach Newswire - 13 June 2025 - The 2025 International Automotive Supply Chain Expo (Hong Kong), co-hosted by the China Association of Automobile Manufacturers, Hong Kong ...

2025 Beijing CBD Forum Annual Conference Kicks Off

BEIJING, CHINA - Media OutReach Newswire - 13 June 2025 - On June 11, the 2025 Beijing CBD Forum Annual Conference commenced, held concurrently with the United Nations Development Programme (UNDP)...

How reducing revenue leakage could help your business stay in the black in FY2026

It’s time to stop legacy revenue management platforms and processes draining your profitability. Is boosting the bottom line an overarching goal ...

Technical Debt Stifling Path to AI Adoption for Global Enterprises

Outdated legacy technologies costing organisations the ability to innovate, money, time and potentially, even customers Technical debt and an ov...

Attract. Impress. Keep. The new small business growth playbook

Running a small business is a marathon that often feels like a sprint. You are chasing leads, juggling admin, building a brand and trying to carve...

Amazon to expand data centre infrastructure in Australia and strengthen AI

Amazon has announced plans to invest a new total of AU$20 billion from 2025 to 2029 to expand, operate, and maintain its data centre infrastructur...

How AI is Reshaping Banking in Australia

AI in the Banking and Financial Services Industry  From fraud detection and credit scoring to personalised financial advice, AI is transforming t...

Tracksuit set for growth after $38M investment

Tracksuit Raises $38M Series B to Accelerate Global Expansion and Boost its Growing US Presence VMG Partners leads oversubscribed round; Tracksui...

Sell by LayBy