Business Daily Media

Men's Weekly

.

Championing European Culinary Heritage in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 14 May 2025 - ​European culinary delicacies shine this May, as the "Enjoy the Authentic Joy from Europe" campaign celebrates four premium delicatessen meats with an exclusive press luncheon and a promotion at select city'super stores.

This exciting campaign, co-financed by the European Union and supported by three esteemed consortia, brings the rich, indulgent flavours of Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO and Zampone Modena PGI and Cotechino Modena PGI to the dynamic city of Hong Kong.

20250513 017

Special Press Luncheon
As part of the "Enjoy the Authentic Joy from Europe" campaign, an exclusive press luncheon is taking place on 14 May 2025. Hosted at Giando Italian Restaurant & Bar in Hong Kong, the event brings together key media representatives, influencers, and food enthusiasts to indulge in a customised menu featuring the iconic products.

The lunch also includes an introduction from representatives of the three consortia behind these meats: Consorzio Italiano tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP.

In-store Promotion at city'super
Following the press luncheon, the campaign will continue with an in-store promotion at city'super, one of Hong Kong's leading, premium grocery stores. From 15 to 25th May 2025, four city'super locations will feature a 'Gift with Purchase' promotion, where customers who purchase any of the European deli meats will receive a free USB multi-charging cable, while stocks last.

The renowned deli meats will be showcased in the following city'super stores:

  • Central-IFC: Shops 1041-1049, Level 1, IFC mall, 8 Finance St, Central, Hong Kong
  • Causeway Bay-Times Square: B1, Times Square, Causeway Bay, Hong Kong
  • TST-Harbour City: Shop 3001, Level 3, Gateway Arcade, 3-27 Canton Rd, Harbour City, Tsim Sha Tsui, Hong Kong
  • Shatin-New Town Plaza: Shops 204-214, New Town Plaza 1, Sha Tin, Hong Kong

The in-store promotion will give customers the opportunity to explore, taste and purchase these exceptional products while learning more about their heritage.

Supporting Heritage and Quality
The three consortia behind these products - Consorzio Italiano tutela Mortadella Bologna, Consorzio Cacciatore Italiano, and Consorzio Zampone e Cotechino Modena IGP - are non-profit organisations dedicated to safeguarding and upholding these traditional foods.

The consortia ensure that their deli meats meet strict production standards in compliance with the European Union's PDO (Protected Denomination of Origin) and PGI (Protected Geographical Indication) certifications. These certifications not only protect the integrity of these products, but they ensure consumers of their authenticity, nutritional value, and quality while also supporting the producers who continue to craft them using time-honoured methods.

Interested consumers can also check out the campaign's website https://www.enjoytheauthenticjoy.co/ and social media accounts - Instagram and Facebook - for the latest news and updates with more announcements to follow soon.

Championing European Culinary Heritage in Hong Kong (2)

The content of this promotion campaign represents the views of the author only and is his/her sole responsibility. The European Commission and the European Research Executive Agency (REA) do not accept any responsibility for any use that may be made of the information it contains.


Hashtag: #EnjoytheAuthenticJoyfromEurope

The issuer is solely responsible for the content of this announcement.

News from Asia

Reshaping Global Lubricant Supply Chains: Trump-Era Tariffs Driving Industry Pivot Toward Asia

SINGAPORE - Media OutReach Newswire - 17 July 2025 - With the global lubricants industry still adjusting to the lasting impact of U.S. trade policy enacted during the first presidential term ...

EPIC 2025 Outdid Itself with Record-High 1,200 Applications

Doubled from last year with 87% entering the Hong Kong startup competition from overseas HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - EPIC 2025, organised by Hong Kong Science and Tech...

Chongqing Qianxin Foreign Trade and Economic Cooperation Group Co., Ltd(CFTEC) Hosts the Global Trade Partner Matching Conference

CHONGQING, CHINA - Media OutReach Newswire - 17 July 2025 - On July 16, the Global Trade Partner Matching Conference, organized by CFTEC and guided by the Chongqing State-owned Assets Supervision ...

Taiwan's Premier Music Festival Returns: 2025 Hualien Summer Festival Brings Star-Studded Lineup to Eastern Taiwan

HUALIEN, TAIWAN - Media OutReach Newswire - 17 July 2025 - In the wake of last year's April 3 earthquake in Taiwan, the Hualien County Government has launched "We Bloom!", a revitalization initiat...

SLiquid Global: All-in-One Liquid Cooling Ecosystem

BEIJING, CHINA - Media OutReach Newswire - 17 July 2025 - On July 16, Data Center Asia 2025 officially opened in Hong Kong. As an innovation practitioner in the field of liquid cooling, SLiquid Gl...

Correcting and Replacing: Brand New TV Show "AI for Humans" Officially Premieres Exploring the Limitless Potential of Artificial Intelligence in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - The brand-new TV show "AI for Humans" will premiere on 19 July (Saturday) at 8:30 PM on HOY TV Channel 78...

Singapore’s Biggest Beauty Sale Returns with $1 Deals, Rolex Prizes, and a BYD Electric Car Giveaway

SINGAPORE - Media OutReach Newswire - 17 July 2025 - Beauty Fiesta 2025 is set to dazzle beauty lovers once again with its most spectacular edition yet. Taking place at Singapore EXPO Hall 6A acro...

Cushman & Wakefield: China Leads REIT Market Expansion in Asia while India’s REIT Market Demonstrates Robust Growth

Chinese mainland REIT market joined the top three largest REIT markets in Asia for the first time with an 85% increase in market value in 2024 India's office REIT market attracted...

Cyberport "AI x Data Forum" Concludes Successfully Joining Hands with Industry to Drive AI and Data Innovation and Unlock New Value for Enterprises

HONG KONG SAR - Media OutReach Newswire - 17 July 2025 - Cyberport successfully hosted the "AI x Data Forum" today. Centered on the theme "AI in Action, Data at the Core: Unlocking Infinite Potent...

AUPU to Debut Cutting-Edge Home Comfort Innovations at ARCHIDEX 2025

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 18 July 2025 - As a global pioneer in home comfort technology, AUPU is set to showcase its latest advancements at ARCHIDEX 2025—the 24th Internat...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Australian Businesses Still Stuck in the AI Hype Cycle

Data Governance Failures, ROI Gaps and Unclear Strategy Slowing Progress Despite artificial intelligence (AI) dominating headlines and boardroom ag...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Sell by LayBy