Business Daily Media

Men's Weekly

.

ISCA Launches "Changing Perspectives" Branding Video Campaign to Promote Accountancy Profession Amidst Transformation in Wider Business Ecosystem

SINGAPORE - Media OutReach Newswire - 14 April 2025 - The Institute of Singapore Chartered Accountants (ISCA) is pleased to announce the launch of "Changing Perspectives", a branding video campaign designed to promote the accountancy profession amidst an ever-evolving business ecosystem.

The video is launched in conjunction with SG60, celebrating the contributions of the accountancy profession to Singapore's economy over the past 60 years.

Produced together with branding agency ABrandADay, "Changing Perspectives" showcases the many roles that accountants can play in shaping the future of the business landscape. The objective of the video campaign is to promote accountancy as a profession and study of choice, and also dispel any prevailing myths of the accountancy profession. The branding video is also part of broader efforts by ISCA in partnership with the Accountancy Workforce Review Committee (AWRC) to address the manpower challenges of the accountancy sector and recommend strategies to ensure a robust pool of accountancy talents to meet industry needs.

In celebration of 60 years of Singapore's independence, the video features notable figures from the accounting sector, who represent past and present generations of accountants who have contributed to the success of Singapore's economy today. A few industry profiles who are featured in the video include Mr Willie Cheng, former Managing Partner of Accenture and former independent director of UOB Bank and Far East Hospitality Asset Management, and Mr Kon Yin Tong, Managing Partner of Foo Kon Tan LLP and Chairman of Sport Singapore.

The video was launched earlier today an exclusive screening event, by Mr Chaly Mah, Co-Chair of the AWRC, Chairman of the National Environmental Agency, Surbana Jurong and Netlink NBN Trust. The event was attended by over 160 guests, comprising representatives from the Government, Institutes of Higher Learning, corporates, students, and more.

"Accountancy is more than crunching numbers — it is a meaningful profession that shapes business strategy, drives sustainability, and builds trust in markets," said Mr Chaly Mah. "This video is part of our broader efforts to reshape perceptions and highlight the diverse and impactful roles accountants play in today's evolving business landscape. We hope it will inspire the next generation to see accountancy as a fulfilling and forward-looking career path."

Ms Indranee Rajah, Minister in the Prime Minister's Office and Second Minister for Finance and National Development, said: "As Singapore continues to grow as a global business hub, the accountancy profession remains a cornerstone of trust, transparency, and transformation. This initiative by ISCA not only highlights the evolving role of accountants, but also underscores the importance of attracting and developing talent for the future. I commend ISCA for its efforts to elevate the profession and promote it as a meaningful and dynamic career choice."

ISCA President Mr Teo Ser Luck said: "The video we launched today is important — it highlights what it means to be an accountant in today's world: adaptable, forward-thinking, and playing a key role in shaping businesses and society. At ISCA, we are dedicated to advancing the profession and demonstrating that accountancy offers purpose, versatility, and limitless growth opportunities. We hope this initiative inspires curiosity, especially among young professionals exploring their career paths."

You may view the video here.
Hashtag: #ISCA #Accountancy #Accounting #DifferenceMakers #SG60

The issuer is solely responsible for the content of this announcement.

Institute of Singapore Chartered Accountants (ISCA)

The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore with over 39,000 ISCA members making their stride in businesses across industries in Singapore and around the world. ISCA members can be found in over 40 countries and members based out of Singapore are supported through 12 overseas chapters in 10 countries.

Established in 1963, ISCA is an advocate of the interests of the profession. Complementing its global mindset with Asian insights, ISCA leverages its regional expertise, knowledge, and networks with diverse stakeholders to contribute towards the advancement of the accountancy profession.

ISCA administers the Singapore Chartered Accountant Qualification programme and is the Designated Entity to confer the Chartered Accountant of Singapore – CA (Singapore) – designation.

ISCA is a member of Chartered Accountants Worldwide, a global family that brings together the members of leading institutes to create a community of over 1.8 million Chartered Accountants and students in more than 190 countries.

For more information, visit .

News from Asia

uFinance Empowers Tertiary Students to Overcome Tuition Pressures and Navigate Grant Loan Challenges with Ease

HONG KONG SAR - Media OutReach Newswire - 20 October 2025 - For Hong Kong tertiary students, pursuing dreams often comes with financial pressures. While applying for the government's Student Finan...

Two Hong Kong Free Claim Platforms Unite to Build the Most Comprehensive Legal Info Network for Accident Victims

HONG KONG SAR - Media OutReach Newswire - 20 October 2025 - To help workers, drivers, and accident victims better understand their rights and claim procedures, workinjury.hk and caraccident.hk h...

Siam Paragon Bangkok International Fashion Week 2025 Reinforces Thailand’s Position as Asia’s Leading Fashion Event, Elevating Bangkok as a Global Fashion Hub

BANGKOK, THAILAND - Media OutReach Newswire - 20 October 2025 - The grandest fashion event of the year, "Siam Paragon Bangkok International Fashion Week 2025" (BIFW2025), concluded with a resound...

Sun Group Launches Sun PhuQuoc Airways, Completing its Tourism Ecosystem

PHU QUOC, VIETNAM - Media OutReach Newswire - 17 October 2025 - Sun Group officially launched Sun PhuQuoc Airways at a ceremony in Hanoi on October 15, marking the debut of Vietnam's first 'resort...

The Aspen Tree The Foresitas Unveils World-Class All-in-One Senior Living Community with Residences, Wellness Clubhouse, and Health & Brain Center

BANGKOK, THAILAND - Media OutReach Newswire - 15 October 2025 – The Aspen Tree The Forestias has officially launched as a holistic residential community under "Aging-in-Place" concept, blending na...

OH!SOME Launches Two Special Themed Collections Featuring Disney and Pixar’s Toy Story and Disney’s Zootopia

SINGAPORE - Media OutReach Newswire - 21 October 2025 - As Toy Story celebrates its 30th anniversary this year, OH!SOME launches an all-new collection inspired by the timeless charm of Disney and ...

Egyptian Company for Cosmetics certified as one of the Best Places to Work in Egypt for 2025

CAIRO, EGYPT - Media OutReach Newswire - 21 October 2025 – The Egyptian Company for Cosmetics, on behalf of ECC Group — Egyptian Company for Cosmetics, Infinity Clinic Pharma, Vision Cosmetics, ...

Vegatron Unveils Next-Gen Fuel Management Software in Singapore, Accelerating Digital Transformation in Oil and Gas

SINGAPORE - Media OutReach Newswire - 21 October 2025 - Vegatron Pte Ltd, a Singapore-based leader in oil and gas distribution and speciality lubricants, is strengthening its technology roadmap th...

Asia Pacific cities hold steady at the top amid global volatility, Kearney's latest report finds

Top five APAC cities including Tokyo, Singapore, Beijing, Hong Kong, and Shanghai remained in the top ten of Global Cities Index, underscoring resilience amid global volatility...

Chaozhou: A Millennium-old City Embraces Renewed Vitality

CHAOZHOU, CHINA - Media OutReach Newswire - 21 October 2025 - From November 28th to 30th, the city will host the 23rd Teochew International Convention, welcoming Teochew people from around the wor...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...

Yellow Canary partners with Celery to bring pre-payroll assurance technology to Australia

Wage underpayment headlines continue to put pressure on employers of all sizes, revealing how costly payroll mistakes can be for small and medium bu...

Brennan Bolsters Leadership to Accelerate Next Growth Chapter

In a move to further embed cybersecurity at the heart of its business strategy and deliver sovereign secure-by-design solutions for its customers, A...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...

What Can Australian SMEs Hope For in a Meeting Between Albanese and Trump?

For small and medium-sized enterprises (SMEs) in Australia, international politics might seem distant—but when leaders like Prime Minister Anthony...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...