Business Daily Media

Men's Weekly

.

Coca-Cola in Hong Kong become Founding Partner of Kai Tak Sports Park

Bringing People Together and Elevating Refreshing Moments in Hong Kong’s Home Venue

HONG KONG SAR - Media OutReach Newswire - 26 March 2025 - Coca-Cola in Hong Kong, represented by The Coca-Cola Company and its bottling partner Swire Coca-Cola in the city, is delighted to announce their strategic partnership with Hong Kong's largest integrated sports and entertainment landmark, Kai Tak Sports Park (KTSP), as one of its Founding Partners.

Partnership in Action: Coca-Cola in Hong Kong is honored to provide the global audience of Kai Tak Sports Park with its optimized portfolio of beverages.
Partnership in Action: Coca-Cola in Hong Kong is honored to provide the global audience of Kai Tak Sports Park with its optimized portfolio of beverages.

The partnership reinforces Coca-Cola brands as the beverage of choice for every occasion, and underscores Coca-Cola's commitment to local communities by continuing to foster shared moments and celebrate incredible connections – most ideally accompanied by refreshing ice-cold Coca-Cola – as well as by supporting Hong Kong's vibrant mega-event economy.

Your Favorite Drinks, Always Within Reach: With hundreds of coolers, fountain dispensers and full-service vending units, Coca-Cola ensures your favorite drinks are always available throughout Kai Tak Sports Park.
Your Favorite Drinks, Always Within Reach: With hundreds of coolers, fountain dispensers and full-service vending units, Coca-Cola ensures your favorite drinks are always available throughout Kai Tak Sports Park.

As a global leader in the beverage industry, Coca-Cola in Hong Kong is committed to creating refreshing and memorable moments with its full beverage portfolio at KTSP, while supporting the Park in Raising the Game to deliver ​world-class sport, cultural and entertainment experiences to a global audience.

A Collaboration to Elevate Beverage Experiences at KTSP

"Kai Tak Sports Park is set to become a landmark destination for sportainment in Hong Kong, and as a leading beverage company, we are honored to be part of this once-in-a-generation establishment," commented Karlijn in t Veld, Vice President, Franchise Operations, Hong Kong, Taiwan, Macau & Mongolia, The Coca-Cola Company. "We have been crafting strong and loved brands that create hundreds of thousands of refreshing moments every day for Hong Kong. As the city rises to become 'Asia's Events Capital', we, building on our legacy and strength, look forward to creating magical moments and incredible experiences for millions of visitors to Kai Tak Sports Park, while promoting sports, entertainment, tourism, and hospitality in the city."

Coca-Cola Fully Integrated into Kai Tak Sports Park: As a Founding Partner of Kai Tai Sports Park, Coca-Cola ensures a strong and visible presence throughout the venue to enhance visitors’ overall experience.
Coca-Cola Fully Integrated into Kai Tak Sports Park: As a Founding Partner of Kai Tai Sports Park, Coca-Cola ensures a strong and visible presence throughout the venue to enhance visitors’ overall experience.

"At Swire Coca-Cola, we are proud to work hand in hand with The Coca-Cola Company to bring an exciting range of beverages to our community," said Richard Gould, General Manager, Swire Coca-Cola HK. "Our dedicated team is passionate about creating refreshing and memorable experiences for all visitors to Kai Tak Sports Park – by providing the perfect drink for every moment."

A Proud Founding Partner

As a Founding Partner of KTSP, Coca-Cola will enhance every visit with refreshing beverages, exciting experiences, and sustainable initiatives:

  • Partnership in Action: Coca-Cola in Hong Kong is honored to provide the global audience of Kai Tak Sports Park with its optimized portfolio of beverages, including sparkling beverages (Coca-Cola®, Sprite®, Fanta®, Schweppes®), unsweetened tea (Authentic Tea House®), sweetened tea (Kochakaden® CRAFTEA®), water (bonaqua®), sports (Aquarius®) and energy (MONSTER®) drinks, and other categories. This ensures that every sip at KTSP delivers unmatched quality and refreshment.
  • Your Favorite Drinks, Always Within Reach: Whether you are cheering in the Main Stadium or exploring the Park, Coca-Cola ensures that your favorite drinks will always be available. With hundreds of coolers, fountain dispensers, and full-service vending units, it will be easy and convenient to grab an ice-cold Coca-Cola product at various concessions within the precinct or whilst enjoying an exciting show or a Hong Kong Sevens match.
  • Coca-Cola Fully Integrated into KTSP: As a Founding Partner of Kai Tai Sports Park, Coca-Cola ensures a strong and visible presence throughout the venue. From main gates "presented by Coca-Cola" to physical signage, digital advertising airtime and online advertising, the brand is integrated seamlessly into the Park's experience. The Park also grants Coca-Cola activation rights, exclusive access to designated areas and hospitality benefits. Through these sponsorship elements, Coca-Cola remains a prominent part of the Park's atmosphere, offering visitors easy access to its diverse beverage portfolio while enhancing their overall experience.

A Greener Way to Refresh

Coca-Cola is committed to creating a more sustainable and better shared future. "Great partnerships go beyond business – they create meaningful community impact. As we bring refreshing beverages to KTSP and inject excitement into the various activities in the Park, we are also committed to a greener Hong Kong. Together, we will drive progress in waste management, people empowerment and community engagement," Karlijn enthused.

A Partnership for the Community

"We are delighted to welcome Coca-Cola in Hong Kong as a Founding Partner," said John Sharkey, Chief Executive Officer at Kai Tak Sports Park. "This partnership aligns with our vision to be an iconic, world-class venue that brings together people from around the world to create magical moments, by delivering exhilarating and memorable sports, entertainment, and cultural experiences. KTSP is also a hub for our local community's enjoyment and Coca-Cola's commitment to uplifting visitors and supporting sustainability initiatives makes them an ideal partner to KTSP's journey of inspiring visitors to enjoy and explore. There's truly something for everyone."

As part of its longstanding commitment to Hong Kong's sports scene, Coca-Cola has extended its enduring collaboration with HK China Rugby (HKCR), building on 20 years of successful partnership as a trusted 'Tournament Partner' and exclusive non-alcoholic ready-to-drink (NARTD) beverage supplier of the Hong Kong Sevens, which will inaugurate its iconic event at its new home in Kai Tak Sports Park later this month, from March 28 to 30.Hashtag: #CocaCola

The issuer is solely responsible for the content of this announcement.

About The Coca-Cola Company

The Coca-Cola Company is a total beverage company, offering over 500 brands in more than 200 countries. In Hong Kong, the company has a portfolio covering sparkling, sweetened and unsweetened tea, juice, sports drink, water, enhanced hydration beverages, etc. We have 12 brands offering 70 different variants such as "Coca-Cola", "Coca-Cola No Sugar", "Coke Plus", "Sprite", "Fanta", "Schweppes", "Bonaqua" Mineralized Water, "Authentic Tea House", "Minute Maid", "Minute Maid Qoo", "Yeung Gwong", "Aquarius", "Healthworks", "Kochakaden" "CRAFTEA" and "OOHA". We are constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. Learn more about us on Coca-Cola's Facebook and Instagram.

About Swire Coca-Cola HK (SCCHK)

Swire Coca-Cola HK (SCCHK) has proudly served the Hong Kong community as the authorized bottler and distributor of The Coca-Cola Company since 1965, making us the leading non-alcoholic beverage manufacturer locally. In 1991, we established the world's tallest bottling plant in Shatin, which rises 147 meters high and encompasses over 70,000 square meters of floor space across 18 floors. We are dedicated to refreshing the people of Hong Kong with a diverse selection of beverage choices, offering approximately 20 brands and over 80 products to a population of 7.5 million.

About Kai Tak Sports Park

Kai Tak Sports Park is a fully integrated sports, leisure and entertainment destination. The 28-hectare Sports Park will be part of the redevelopment on the site of the old Hong Kong International Airport in Kai Tak. The Sports Park features a 50,000-seat Main Stadium (named Kai Tak Stadium) with a retractable roof, Indoor Sport Centre (named Kai Tak Arena) with the flexibility to host community sports and events of up to 10,000 seats, and a Public Sports Ground (named Kai Tak Youth Sports Ground) with a capacity of 5,000 seats. These venues will be complemented with extensive public open spaces for events and leisure together with retail and harbour front dining spaces.

News from Asia

The 3rd Liangzhu Forum to Open in China’s Hangzhou to Highlight Harmonious Civilization Interplay

HANGZHOU, CHINA - Media OutReach Newswire - 16 October 2025 - From October 18 to 20, the 3rd Liangzhu Forum will be held in Hangzhou, capital city of east China's Zhejiang Province, when the profo...

Street Showdown. Seven Title-Contending Lineups Converge on Beijing for GT World Challenge Asia Season Finale

BEIJING, CHINA - Media OutReach Newswire - 16 October 2025 - This weekend, the 2025 Fanatec GT World Challenge Asia powered by AWS heads to Beijing for its season-ending showdown, where seven driv...

Kling AI Redefines Content Creation with AI-Powered Films at MIPCOM Cannes

CANNES, FRANCE - Media OutReach Newswire - 16 October 2025 - Kling AI, the AI-powered creative platform from Kuaishou Technology, made a compelling debut at MIPCOM Cannes, the premier gathering o...

OPPO Find X9 Series to Launch Globally, Set to Redefine Mobile Imaging

SHENZHEN, CHINA - Media OutReach Newswire - 16 October 2025 - OPPO, the world's leading smart device brand, today announced the global launch of its latest flagship Find X9 Series following the pr...

Primech Holdings Signs Strategic MOU with GAIB to Unlock First-of-its-kind ARaaS Revenue Models Through Tokenization

SINGAPORE - Media OutReach Newswire - 16 October 2025 - Primech Holdings Ltd. ("Primech" or the "Company"), a leader in AI-powered hygienic robotics, today announced the signing of a strategic Mem...

"Go Where Flavors of Hunan Abound": Hunan Cuisine Goes Abroad, Spreading Cultural New Chapters Through Food

BANGKOK, THAILAND - Media OutReach Newswire - 16 October 2025 - As the spicy aroma of Hunan cuisine wafts through the streets of Bangkok, a cross-border culinary dialogue quietly begins. Recently...

DL & Antalpha US$100M Gold, US$100M Bitcoin Plan

HONG KONG SAR - Media OutReach Newswire - 17 October 2025 - DL Holdings Group Limited (HKEX: 1709) today announced a comprehensive strategic partnership with Antalpha, a global leader in digital a...

Wildberries Launches Purchase on Credit in Kazakhstan

ASTANA, KAZAKHSTAN – Media OutReach Newswire – 17 October 2025 – Wildberries, a leading digital platform in Eurasia, has launched the option to pay for purchases on credit on its marketplace to cu...

XTransfer Shines at the 2025 APSARA Conference

Selected for "Alibaba Cloud Best Practices for Chinese Enterprises Going Global" SHANGHAI, CHINA - Media OutReach Newswire - 17 October 2025 - XTransfer, the World's Leading B2B Cross-Border Trad...

Nikken Sekkei to Exhibit and Present at "Japanese Culture in Architecture and Materials" in Ho Chi Minh City

Exploring the Art of Designing Spaces that Inspire Emotion HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 17 October 2025 - Nikken Sekkei will take part in "Japanese Culture in Architectur...

Brennan Bolsters Leadership to Accelerate Next Growth Chapter

In a move to further embed cybersecurity at the heart of its business strategy and deliver sovereign secure-by-design solutions for its customers, A...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...

What Can Australian SMEs Hope For in a Meeting Between Albanese and Trump?

For small and medium-sized enterprises (SMEs) in Australia, international politics might seem distant—but when leaders like Prime Minister Anthony...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...