Business Daily Media

The Times Real Estate

.

Etiqa Insurance Singapore Spreads Festive Cheer with ‘Multiply Blessings’ this Chinese New Year

SINGAPORE - Media OutReach Newswire - 12 February 2025 - Chinese New Year is a time for togetherness, celebration, and sharing joy. Yet, amidst back-to-back gatherings and increased seasonal spending, the festivities can sometimes feel exciting and a little overwhelming1.



Embracing the spirit of giving, Etiqa Insurance Singapore partnered with independent creative agency Blak Labs, to spread extra blessings to the community through its Multiply Blessings With You brand activation.

From January 22 to February 5, Etiqa's very own 'God of Fortune' made surprise appearances at food centers across the island, delighting diners and hawker stall owners with festive red packets, mandarin oranges, and even complimentary meals! The heartwarming initiative brought smiles to many, reinforcing the spirit of generosity and togetherness.

Check out the exciting videos here:

1 (1)
2

The event received enthusiastic responses in person and online, with engaging social media content amplifying the excitement and building anticipation for each God of Fortune appearance.

3
4






5

View more content on Etiqa's Instagram page (www.instagram.com/etiqasg/).

"At Etiqa, we believe that prosperity goes beyond financial security – it is about fostering meaningful connections, uplifting communities, and sharing joy. Through 'Multiply Blessings With You', we wanted to rekindle the true spirit of Chinese New Year by reminding everyone that the greatest blessings come from kindness, generosity, and togetherness." – Carine Chin, Head of Corporate Marketing, Etiqa Insurance Singapore

Echoing this sentiment, Koh Hwee Peng, Creative Partner at Blak Labs, shared, "It's been a pleasure working with Etiqa to bring this campaign to life. Their 'With You' spirit this festive season truly shines, spreading smiles and good fortune throughout the community."

1Heng, T. (2025, January 30). Commentary: Chinese New Year is exhausting, but here's why we keep celebrating it. CNA.
Hashtag: #EtiqaInsurance


The issuer is solely responsible for the content of this announcement.

About Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated 'A' by credit rating agency Fitch for the group's 'Favorable' business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

About Blak Labs

Established in 2010, by five of Singapore's leading creatives, Blak Labs is a 100% independent creative agency with one purpose. To deliver the best ideas on the feed and beyond; to get people liking, loving, sharing and buying brands. We work directly with you to create campaigns and content built on strategically sound creative thinking. That's why every Blak Labs idea is delivered with Creative Care™. Since 2019, Blak Labs has added integrated media planning and buying to the creative mix through its sister agency, Instamedia Labs. Blak Labs is part of The Network, an independent global network of the most creative and future-facing agencies.

News from Asia

BFSI Security Summit 2025 to Address Rising Cybersecurity Threats in Africa’s Financial Sector

JOHANNESBURG, SOUTH AFRICA - Media OutReach Newswire - 1 April 2025 - The BFSI Security Summit 2025 is set to take place on May 7, 2025, at the Radisson Blu Gautrain, Sandton, Johannesburg, brin...

SonicWall’s Zero Trust Network Access (ZTNA) Solutions Driving Success Tackling 2025’s Biggest Cybersecurity Challenges

One Year After Acquiring Banyan Security, SonicWall’s Cloud Secure Edge/ZTNA Remote Access Solutions See Remarkable Growth SINGAPORE - Media OutReach Newswire - 1 April 2025 - SonicWall today mark...

Prudential partners Thomson Medical Centre to offer more healthcare options and convenience for customers

SINGAPORE - Media OutReach Newswire - 1 April 2025 - Prudential Singapore ("Prudential") and Thomson Medical Centre (TMC) have signed a partnership agreement to enhance the healthcare experience f...

VT Markets Releases Q2 Report On U.S. Dollar Dominance Shift as Central Bank Diverge

HONG KONG SAR - Media OutReach Newswire – 1 April 2025 - Leading global financial services provider VT Markets today releases its Q2 report, highlighting the season's key market developments and p...

JINGDONG Logistics Expands Middle East Presence with 5 Warehouses, Offering Premium Services Across MENA Markets

RIYADH, SAUDI ARABIA - Media OutReach Newswire - 1 April 2025 - Recently, at JINGDONG Logistics' warehouse in Riyadh, goods were being efficiently processed, destined not only for Middle East...

Record-breaking Global Participation: Final Call to Join the TERA-Award by 9 April

HONG KONG SAR - Media OutReach Newswire – 1 April 2025 - The 4th TERA-Award Smart Energy Innovation Competition, organised by The Hong Kong and China Gas Company Limited (Towngas) and empowered by...

Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028

Refreshes user interface and boosts personalisation on ASR mobile app to enhance ease of use Expands booking capabilities of GenAI-powered chatbot on discoversasr.com to make onli...

The Henderson Art Garden Is Now Open to Public

HONG KONG SAR - Media OutReach Newswire - 1 April 2025 - Henderson Land Development Company Limited ("Henderson Land" or "the Group") (Stock code: 12) actively supports and promotes the developmen...

Announcement of Corporate Rebranding: IAT (Singapore) Technology Pte. Ltd. Transitions to IAS Global Pte. Ltd.

SINGAPORE - Media OutReach Newswire - 2 April 2025 - IAT (Singapore) Technology Pte. Ltd. is pleased to announce that the Company has officially been renamed IAS Global Pte. Ltd., effective April ...

Decisive factors: Octa carried out a global survey about brokers' red flags

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 2 April 2025 - Octa, a global broker since 2011, surveyed more than 2,000 traders from Indonesia, Malaysia, South Africa, and Nigeria to discover...

ATO scrutiny not slowing surge in small business restructures

Small Business Restructuring (SBR) appointments have tripled in the first half of the 2025 financial year¹, revealing both growing awareness of th...

Temu expands partnership with Adyen as it launches across more markets

Adyen, the financial technology platform of choice for leading companies, today announced its expanded partnership with Temu, the global e-commerc...

Blend AI scales up in the USA following ecommerce success

Sydney, Australia – 1st April, 2025: Blend AI, a leading Australian adtech company, has announced the opening of its first US office in Austin, Te...

Why the Way We Think About Employee Wellbeing Is Holding Us Back

Workplace wellbeing has finally reached the mainstream. It’s no longer seen as a ‘nice to have’ or an afterthought—it’s a core business issue. But d...

Samsara Eco expands global leadership team

Industry heavyweights join Samsara Eco to accelerate its enzymatic recycling technology Chief Innovation Officer and Executive Product Director a...

National Print Awards Announce Ricoh Women in Industry Award

The National Print Awards (NPAs) are proud to introduce the Ricoh Women in Industry Award, a prestigious new accolade recognising and celebrating ...

Sell by LayBy