Business Daily Media

Men's Weekly

.

Oriental Pearl and Shanghai Tower, together with towers around the world, light up in red in celebration of the Spring Festival of the Year of the Snake

and its selection into UNESCO World Cultural Heritage list

SHANGHAI, CHINA - Media OutReach Newswire - 29 January 2025 - Shanghai extends an invitation to landmarks and towers from cities across four continents to light up in red and celebrate the first Spring Festival as UNESCO World Cultural Heritage.

The Oriental Pearl Tower and Shanghai Tower, two of Shanghai's iconic landmarks, is teaming up with members of World Federation of Great Towers (WFGT) and Council on Tall Buildings and Urban Habitat (CTBUH), including Burj Khalifa in Dubai, Empire State Building in New York, Tokyo Tower, Willis Tower in Chicago, Reunion Tower in Dallas, Vancouver Lookout, Torre Glories in Spain and SkyTower in Bucharest. Together, they will celebrate the first Spring Festival after its inclusion in the UNESCO World Cultural Heritage list by lighting up in red and sending Chinese New Year greetings.

View of the Lujiazui skyline as Shanghai Oriental Pearl Tower lights up in red in the evening on January 28, 2025.
View of the Lujiazui skyline as Shanghai Oriental Pearl Tower lights up in red in the evening on January 28, 2025.

On the eve of the Spring Festival, Shanghai's iconic Oriental Pearl Tower and Shanghai Tower, the third tallest building in the world, took the lead in lighting up in festive red and shared the cheerful atmosphere with people around the world.

Shanghai Tower lights up in red in the evening on January 28, 2025.
Shanghai Tower lights up in red in the evening on January 28, 2025.

At the same time, the Marina Bay Sands in Singapore has launched a Spring Festival-themed light show, projecting the beautiful color of Chinese red onto its buildings, as part of its Chinese New Year celebrations that will last till the Lantern Festival on February 12. Also, multiple towers in Asian cities will soon follow up. In Dubai, UAE, the world's tallest tower, the Burj Khalifa tower will also light up in red, as tourists from around the globe gather at its foot to usher in the Year of the Snake. In Tokyo, Japan, as the clock counts down towards the Chinese New Year and the Tokyo Tower puts on a red coat, 2,025 balloons with the images of China's giant pandas and Japanese anime characters will be released into the sky, carrying the wonderful wishes of the Chinese and Japanese people.

In the American continent, on January 29 local time in the US and the first day of the Chinese New Year, the Empire State Building in New York will appear in a dazzling red. In addition, the third tallest building in North America, the Willis Tower in Chicago, the Reunion Tower in Dallas, Texas will also light up in red during the Spring Festival. Further north, Canada is joining in as well. The red lights on the Vancouver Lookout will bring a special Spring Festival vibe to the Chinese people in Canada.

In Oceania, the city of Sydney will host a number of celebrations for the Spring Festival of the Year of the Snake.

In Europe, landmarks of a number of cities will also take part in the wonderfully red Spring Festival celebrations. In the Romanian capital of Bucharest, the emblematic SkyTower will turn into a red fairy. Several Spring Festival celebrations will also be held in the city to introduce traditional Chinese Spring Festival culture to the local people. In Barcelona, Spain, the Torre Glories, the most outstanding building of the city's skyline, will light up in red and illuminate the city's nightly sky. The Chinese community in Spain will also hold Spring Festival events bustling with joy and celebration, to welcome the arrival of the Chinese New Year together with the locals.

Hashtag: #ShanghaiEye

The issuer is solely responsible for the content of this announcement.

News from Asia

Increasing Competition, Economic Slowdown and Cyber Threats are Reshaping Asia’s Business Landscape: Aon Survey

"Failure to attract and retain talent" ranks among the top ten risks for Asia reflecting persistent talent shortages "Increasing Competition" and "Exchange Rate Fluctuation" risks...

Trend Micro Launches End-to-End Protection for Agentic AI Systems with NVIDIA

Extends Agentic AI Safety from infrastructure to application with agentless EDR and integrated guardrails to secure next-generation AI factories HONG KONG SAR - Media OutReach Newswire - 5 Novembe...

XTransfer and Bank SinoPac Announce Partnership at Hong Kong FinTech Week

“Local Accounts” Help SMEs Reduce FX Losses HONG KONG SAR - Media OutReach Newswire - 5 November 2025 - XTransfer, World's Leading B2B Cross-Border Trade Payment Platform and Bank SinoPac, acti...

Slide into the Amazon Holiday Giftorium and Experience the Joy of Gifting

Bringing the digital world of Amazon.sg to life through a gift discovery space featuring top deals from Black Friday. More than a third of Singaporeans spend the most time choosin...

Dusit Thani Bangkok earns its place among the world’s top 100 hotels

One year after reopening, the reimagined flagship continues to set new benchmarks for luxury and Thai-inspired gracious hospitality – ranking #60 on the inaugural extended list of The World’s 50 Be...

amfori Asia Sustainability Summit 2025 sets course for resilient, responsible and sustainable supply chains

HONG KONG SAR - Media OutReach Newswire - 5 November 2025 - Organised by amfori, a leading global business association for sustainable trade, "amfori Asia Sustainability Summit 2025" was successfu...

Galaxy Macau Presents Tatler Off Menu

Tickets to Macau's upcoming culinary festival are selling fast, book now to secure your table at the Saturday lunch session to enjoy creations by award-winning masters of gastronomy from around the...

HKSTP Manifesting 20 Latest BFSI Tech and Translation of R&D at Hong Kong FinTech Week x StartmeupHK Festival 2025

MoU signed by 4 entities in laying the groundwork for AI-powered solutions in Compliance HONG KONG SAR - Media OutReach Newswire - 5 November 2025 - Hong Kong Science and Technology Parks Corporat...

Flu Wave Hits Southeast Asia, Highlighting Gaps in Protection for the Elderly

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 5 November 2025 - Many countries in Asia are reporting a sharp rise in flu cases. The intensified rainy season is fueling transmission and cre...

One Step One Realm IP Makes Appearance at APEC 2025

GYEONGJU, SOUTH KOREA - Media OutReach Newswire - 5 November 2025 - On October 31, 2025, the "One Step One Realm" international integrated cultural tourism brand IP attended the APEC CEO SUMMIT...

Australia’s Young Entrepreneurs Redefining Success Through Legacy and Community Impact

A new generation of young Australian small business owners is redefining success, driven by a desire to create a lasting legacy through the positi...

Lessons in AI: How LoanOptions.ai Shows What Smart Adoption Really Looks Like

In a world where many small businesses are still trying to work out how to actually use AI (not just talk about it), Australian fintech LoanOption...

Driving smarter: how car subscription models are redefining mobility and financial flexibility

The world of mobility is changing fast, and car ownership is no longer the default. Across Australia, professionals and businesses alike are seeki...

The Future of Wealth Technology

“You shouldn’t need a large account balance to experience real-time investing. Technology should make that kind of access universal.” For decades...

Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...