Business Daily Media

The Times Real Estate

.

Taipei City Strengthens Presence in European Market as Travel Agencies Endorse Its Tourism Appeal After the Familiarization Tour

TAIPEI, TAIWAN - Media OutReach Newswire - 18 December 2024 - According to recent statistics from renowned global travel platforms Skyscanner and Expedia, Asian cities have emerged as popular destination for French travelers in the post-pandemic era, among which, Taiwan ranks fifth in search volume.

In order to grasp the recovery trend of the European tourism market after the epidemic, Department of Information and Tourism, Taipei City Government has actively positioned the city as a top choice by highlighting its diverse cultural, natural, and international event offerings.

The Taipei City Government invited major European travel agencies in October to explore Taipei
The Taipei City Government invited major European travel agencies in October to explore Taipei's diverse cityscapes firsthand.

In October, the Department invited representatives from renowned European travel agencies for a six-day familiarization tour of Taipei. Participants deeply experienced the city's cultural heritage, natural landscapes, and urban charm, deeming Taipei an excellent destination for immersive travel. Following their visit, the agencies launched exclusive Taipei tour packages on their websites and promoted the city's attractions across social media platforms, generating significant interest among European travelers.

To amplify the marketing effects, the Department strategically launched a marketing campaign during the travel peak season following Paris Fashion Week which promotes a video showcasing Taipei's blend of rural and urban scenery at CITADIOM, a trendy department store in Paris. The campaign incorporated keyword-targeted advertising and YouTube video promotions, hoping to reach a large number of European tourists and reinforcing Taipei's image as a premier Asian destination choice.

Through the familiarization tour and innovative advertising and marketing strategies, Taipei's tourism appeal in the European market has been greatly enhanced. Multiple European travel agencies have reported a surge in inquiries about Taipei, with several group tours already confirmed to visit the city to experience the diverse charm of city of Taipei, its nature and cuisine.

Hashtag: #DepartmentofInformationandTourismTaipeiCityGovernment

The issuer is solely responsible for the content of this announcement.

News from Asia

Backbase and Synpulse partner to accelerate banking transformation across APAC

Combining Backbase's Engagement Banking Platform with Synpulse's regional expertise to deliver customer-centric solutions SINGAPORE - Media OutReach Newswire - 13 March 2025 - Backbase, the leade...

Technology driving positive outlook for Malaysian small businesses

Malaysia’s small businesses lead the region in innovation Younger entrepreneurs dominate small business landscape AI investment on the rise ...

ST Telemedia Global Data Centres Accelerates AI Ambitions, Achieves Certification under NVIDIA DGX-Ready Data Center Program

SINGAPORE - Media OutReach Newswire - 13 March 2025 - ST Telemedia Global Data Centres (STT GDC), one of the world's fastest-growing data centre colocation service providers headquartered in Singa...

HL Assurance Becomes First in Singapore to Launch Core Travel Insurance Coverage Add-Ons

HL Assurance addresses key concerns for the modern traveller in their new combination of essential travel insurance add-ons. SINGAPORE - Media OutReach Newswire - 13 March 2025 - Singaporeans can ...

USPACE Partners with AICO to Launch 6,000-Satellite Constellation Plan

— Hybrid Constellation Focused on Direct Mobile-Satellite Connectivity to Empower “Belt and Road” Digital Future HONG KONG SAR - EQS Newswire - 13 March 2025 - At the "100 Satellites" exhibition he...

Octa broker receives the 'Best use of AI in fintech' award

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 March 2025 - OctaTrader, Octa broker's proprietary trading platform, was recently awarded for the 'Best Use of AI in Fintech 2025' by Global Bu...

Visa offers seamless tap-to-ride experiences for Visa cardholders on Ho Chi Minh City Metro Line 1

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 13 March 2025 - Visa (NYSE: V), a global leader in digital payments, has continued its role as an Official Co-sponsor of the Inauguration Cer...

Make a Splash This Summer: Celebrate Water and Culture at Five Iconic Bangkok Destinations with ONESIAM

ONESIAM’s Songkran celebrations, part of Siam Piwat’s guest experience program, offer tourists an elevated summer journey through culture, tradition, and immersive festivities BANGKOK, THAILAND - ...

DHL Express Hong Kong becomes the Official Partner of Kai Tak Sports Park

Both parties will collaborate to drive the growth of sports and entertainment events to the city and help to foster the development of Hong Kong into a premier hub for mega live events ...

Henkel presents the next edition of the Martha Schwarzkopf Award for outstanding female scientists

DÜSSELDORF, GERMANY - Media OutReach Newswire - 13 March 2025 - For the fourth time, Henkel is proud to present the Martha Schwarzkopf Award for Women in Science, dedicated to supporting and empow...

Empowering small businesses: Localsearch rolls out affordable digital solutions

New suite of digital solutions designed to boost visibility, engagement, and customer acquisition In response to a rapidly evolving digital lan...

Why Responsible Leadership is a Competitive Advantage for Small Businesses

In today’s fast-changing business landscape, leadership is evolving. While large corporations are reassessing their diversity, equity, and inclusi...

Why it’s a great time to include the EU in your export push

With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction o...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Accelerate Action- Thryv champions women in business for International Women’s Day

Thryv® (NASDAQ: THRY), provider of the leading small business software platform, is celebrating International Women’s Day by shining a spotlight o...

Sydney Startup Launches AI Platform To Lead the Charge on Gender Pay Gap Action

EvenBetter.ai launches in Australia with First Customers Knight Frank and Fuji Australia Sydney-based startup EvenBetter.ai has today launched th...

Sell by LayBy