Business Daily Media

Men's Weekly

.

PropertyGuru Celebrates Singapore with "A Sense of Home" Campaign

SINGAPORE - Media OutReach Newswire - 7 August 2024 - As Singapore commemorates another year of independence, PropertyGuru, a homegrown property technology company, proudly unveils the "A Sense of Home" campaign, a heartfelt tribute to our nation's vibrant neighbourhoods and inspiring residents.


PropertyGuru
PropertyGuru's Scents of Singapore

Home is more than just a physical space; it's about the people, the community, and the memories that shape us. This campaign aims to showcase Singapore by spotlighting diverse experiences and references from the communities.

Anchoring this campaign are two key initiatives: "Scents of Singapore" and "Heartland Heroes".

Scents of Singapore: Discover the Fragrances of Singapore's Neighbourhoods
Scents of Singapore is a heartfelt tribute to our diverse communities, each with its own unique aroma. PropertyGuru visited various neighbourhoods, where residents shared the distinctive scents that define their areas. In partnership with Oo La Lab, these memories and emotions were translated into evocative fragrances:
  • Bedok: A blend of old money charms and kampung vibes, featuring notes of metal, cedarwood, and paper.
  • Jurong: Inspired by the district's chocolate factories, with notes of cacao, woody, and vanilla.
  • Ang Mo Kio: Reflecting its industrial character, with strong aromas of anise, tobacco, and birch tar.
  • Sengkang: Known for its park connectors, captured in a refreshing orchard floral fragrance.
  • Woodlands: Evoking the aroma of bustling bazaars, with hints of fried chicken, pepper, thyme, and oregano.
  • Yishun: Bold and energetic, combining citrusy notes of orange and bergamot with playful hints of rosemary.
  • Singapore's Monsoon Soil: A refreshing reminder of the garden city, featuring notes of ozone, rain, and fresh leaves.

Check out PropertyGuru's TikTok (@propertyguru) for the 'Scents of Singapore' street interview series to see if you agree with folks on the street! Search for these districts on PropertyGuru.com for a little surprise to find out more about the scents.

Honouring Heartland Heroes
'Heartland Heroes' shines a spotlight on local individuals who have made significant contributions to their communities. These heroes were crowdsourced and nominated across several channels and sources; including PropertyGuru's social media presence. Through an out-of-home (OOH) campaign across Singapore, we honour heroes like Alex, a Tampines barber with over 40 years of service, and Aunty Alice, possibly Singapore's last female cobbler. By recognising these unsung champions, we aim to foster a deeper sense of local pride and connection.

Meet PropertyGuru's Heartland Heroes:
  1. Ganesh Kumar, a gardener and the visionary behind Woodlands Botanic Gardens, has cultivated a green oasis, enhancing its biodiversity and community spirit.
  2. Bernard Ng, the owner of Ng Kim Lee Bakery at Beauty World, has been preserving the old-school charm of traditional Teochew pastries for the neighbourhood.
  3. Ang Kum Siong, a batik tailor in Holland Village, has been preserving traditional textiles since the 1970s.
  4. Skai, a Labradoodle, and its owner Adele bring joy to the Bukit Panjang community through Animal Assisted Intervention International.
  5. Mohammad Zaki, affectionately known as Alex by his kakis, is a barber at Scissors Plus who has served loyal customers in Tampines for over 40 years, making him a familiar face in the neighbourhood.
  6. Alicia Pulanco, a pet rescuer and feeder, dedicates her free time to rescuing and caring for Little India's stray pets.
  7. Priscilla Ong, founder of Project Love Lunch, has been selflessly giving to the Yishun neighborhoods through her initiative.
  8. Aunty Alice, possibly Singapore's only female cobbler, has been adding quaint charm to Tiong Bahru from her iconic hole-in-the-wall shop at Moh Guan Terrace for over 50 years.

"PropertyGuru has long been synonymous with homeownership, offering deep insights into consumer sentiments and preferences. But beyond the four walls, what truly makes a house a home? It's the vibrant communities, the scents that evoke cherished memories, and the profound sense of belonging. This National Day, we want to honour and celebrate the rich diversity, distinctive character, and heartfelt stories that make Singapore our beloved home," said Alex De Leon, Group Director of Consumer Marketing, PropertyGuru Group.

You can find out more about PropertyGuru's "A Sense of Home" campaign on its social media platforms – PropertyGuru's TikTok and Instagram (@propertyguru).

Hashtag: #PropertyGuru

The issuer is solely responsible for the content of this announcement.

About PropertyGuru Group

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 28 million property seekers to connect with over 46,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, ; home services platform, ; a host of proprietary enterprise solutions under , including , , , events and publications across Asia.

For more information, please visit: ;

News from Asia

Elevating Thailand’s Creative & Entertainment Industry, Cloud 11 Collaborates with 30 Global Giants and Partners to Establish Itself as Asia’s New Creative Destination

BANGKOK, THAILAND - Media OutReach Newswire - 11 July 2025 - Cloud 11 announces its readiness to become Asia's new creative destination. Backed by the region's most comprehensive creative ecosyste...

HKCSS Fosters Cross-Sector Collaboration and Adoption of Gerontechnology to Formulate Hong Kong Dementia Care Action Plan

HONG KONG SAR - Media OutReach Newswire - 11 July 2025 - The Hong Kong Council of Social Service (HKCSS) is actively promoting support services for dementia and is leveraging gerontechnology to pr...

SIBUR develops new polyethylene grade for blown films

MOSCOW, RUSSIA - Media OutReach Newswire - 11 July 2025 - SIBUR, the largest producer of polymers and synthetic rubbers in Russia, has developed a new grade of linear low-density polyethylene (LLD...

TÜV SÜD Appoints Interim Leadership Following CEO Transition

MUNICH, GERMANY – NEWSAKTUELL - 10 July 2025 - The Supervisory Board of TÜV SÜD AG has appointed Ishan Palit, former Asia Pacific CEO, as Interim Chief Executive Officer (Chairman of the Board of ...

Kaspersky Partners with SIS International Limited to Expand Distribution in Hong Kong

HONG KONG SAR - Media OutReach Newswire - 11 July 2025 - Global cybersecurity and digital privacy company Kaspersky is pleased to expand its distribution network in Hong Kong by partnering with Si...

Wegovy® (semaglutide 2.4mg) by Novo Nordisk is now Available in Singapore for Weight Management

Wegovy® is indicated for chronic weight management in adults and adolescents (12+) with obesity or overweight and at least one related health condition.

Leading Sportswear Brand DESCENTE Opens at Galaxy Macau; Fusing Technical Aesthetics with Leisure & Travel Lifestyle

MACAU SAR - Media OutReach Newswire - 12 July 2025 - Japanese leading sportswear brand DESCENTE celebrates the grand opening of its new flagship store at Galaxy Promenade on July 11th...

Gother transforms travel experience for next-gen travelers, aiming for Top 3 in Thailand’s tourism market by 2027

BANGKOK, THAILAND - Media OutReach Newswire - 14 July 2025 - Gother, a tourism service platform, operated by Search Engine Optimization, a joint venture between Beacon Venture Capital (venture arm...

HKSTP Joins Hands with Mainland and Overseas Institutions to Launch Global University Innovation Network

Hong Kong Techathon+ Marks its 10th Anniversary Reinforcing Hong Kong’s Position as an International Talent and I&T Hub HONG KONG SAR - Media OutReach Newswire - 14 July 2025 - The Hong Kong S...

ICONSIAM in Collaboration with Shanghai Yuyuan Tourist Mart Group Brings China’s Most Iconic Lantern Festival to Thailand for the First Time

“Yuyuan Lantern Festival 2025” Lights Up Bangkok to Celebrate 50 Years of Thai–Chinese Diplomatic Ties BANGKOK, THAILAND - Media OutReach Newswire - 1 July 2025 - ICONSIAM, the global landmark al...

How to ensure your manufacturing business survives international tariff turmoil

Optimising your operations in FY2026 will help you combat the challenges of a volatile trading environment. Up, down, in out…Since the commence...

Why Apptio is Enhancing Visibility into AI and Hybrid Cloud

AI investments have become a strategic priority for business with the mindset that if you're not using AI, you're falling behind. But according to...

Beyond borders: Building a scalable strategy for international hiring

For many Australian businesses, growth increasingly depends on thinking beyond local borders.  As wage pressures rise, and specialised talent pool...

The Next Generation of Maritime Sustainable Solutions

As organizations globally seek innovative ways to improve sustainability and their impact on Earth, the American Waterways Operators (AWO), a lead...

Demand for Home Batteries surges as Federal Rebate Kicks In

A leading provider of energy solutions VoltX Energy has seen a 400% increase in demand for home batteries in the past three weeks as people put d...

Why Sport Remains the Safest Bet in an Uncertain World

When Rome was in crisis, its leaders did not retreat to the Senate. They went to the circus. To the chariot races. To the gladiators. Sport was no...

Sell by LayBy