Business Daily Media

Men's Weekly

.

PropertyGuru Celebrates Singapore with "A Sense of Home" Campaign

SINGAPORE - Media OutReach Newswire - 7 August 2024 - As Singapore commemorates another year of independence, PropertyGuru, a homegrown property technology company, proudly unveils the "A Sense of Home" campaign, a heartfelt tribute to our nation's vibrant neighbourhoods and inspiring residents.


PropertyGuru
PropertyGuru's Scents of Singapore

Home is more than just a physical space; it's about the people, the community, and the memories that shape us. This campaign aims to showcase Singapore by spotlighting diverse experiences and references from the communities.

Anchoring this campaign are two key initiatives: "Scents of Singapore" and "Heartland Heroes".

Scents of Singapore: Discover the Fragrances of Singapore's Neighbourhoods
Scents of Singapore is a heartfelt tribute to our diverse communities, each with its own unique aroma. PropertyGuru visited various neighbourhoods, where residents shared the distinctive scents that define their areas. In partnership with Oo La Lab, these memories and emotions were translated into evocative fragrances:
  • Bedok: A blend of old money charms and kampung vibes, featuring notes of metal, cedarwood, and paper.
  • Jurong: Inspired by the district's chocolate factories, with notes of cacao, woody, and vanilla.
  • Ang Mo Kio: Reflecting its industrial character, with strong aromas of anise, tobacco, and birch tar.
  • Sengkang: Known for its park connectors, captured in a refreshing orchard floral fragrance.
  • Woodlands: Evoking the aroma of bustling bazaars, with hints of fried chicken, pepper, thyme, and oregano.
  • Yishun: Bold and energetic, combining citrusy notes of orange and bergamot with playful hints of rosemary.
  • Singapore's Monsoon Soil: A refreshing reminder of the garden city, featuring notes of ozone, rain, and fresh leaves.

Check out PropertyGuru's TikTok (@propertyguru) for the 'Scents of Singapore' street interview series to see if you agree with folks on the street! Search for these districts on PropertyGuru.com for a little surprise to find out more about the scents.

Honouring Heartland Heroes
'Heartland Heroes' shines a spotlight on local individuals who have made significant contributions to their communities. These heroes were crowdsourced and nominated across several channels and sources; including PropertyGuru's social media presence. Through an out-of-home (OOH) campaign across Singapore, we honour heroes like Alex, a Tampines barber with over 40 years of service, and Aunty Alice, possibly Singapore's last female cobbler. By recognising these unsung champions, we aim to foster a deeper sense of local pride and connection.

Meet PropertyGuru's Heartland Heroes:
  1. Ganesh Kumar, a gardener and the visionary behind Woodlands Botanic Gardens, has cultivated a green oasis, enhancing its biodiversity and community spirit.
  2. Bernard Ng, the owner of Ng Kim Lee Bakery at Beauty World, has been preserving the old-school charm of traditional Teochew pastries for the neighbourhood.
  3. Ang Kum Siong, a batik tailor in Holland Village, has been preserving traditional textiles since the 1970s.
  4. Skai, a Labradoodle, and its owner Adele bring joy to the Bukit Panjang community through Animal Assisted Intervention International.
  5. Mohammad Zaki, affectionately known as Alex by his kakis, is a barber at Scissors Plus who has served loyal customers in Tampines for over 40 years, making him a familiar face in the neighbourhood.
  6. Alicia Pulanco, a pet rescuer and feeder, dedicates her free time to rescuing and caring for Little India's stray pets.
  7. Priscilla Ong, founder of Project Love Lunch, has been selflessly giving to the Yishun neighborhoods through her initiative.
  8. Aunty Alice, possibly Singapore's only female cobbler, has been adding quaint charm to Tiong Bahru from her iconic hole-in-the-wall shop at Moh Guan Terrace for over 50 years.

"PropertyGuru has long been synonymous with homeownership, offering deep insights into consumer sentiments and preferences. But beyond the four walls, what truly makes a house a home? It's the vibrant communities, the scents that evoke cherished memories, and the profound sense of belonging. This National Day, we want to honour and celebrate the rich diversity, distinctive character, and heartfelt stories that make Singapore our beloved home," said Alex De Leon, Group Director of Consumer Marketing, PropertyGuru Group.

You can find out more about PropertyGuru's "A Sense of Home" campaign on its social media platforms – PropertyGuru's TikTok and Instagram (@propertyguru).

Hashtag: #PropertyGuru

The issuer is solely responsible for the content of this announcement.

About PropertyGuru Group

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 28 million property seekers to connect with over 46,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 16 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its core markets; mortgage marketplace, ; home services platform, ; a host of proprietary enterprise solutions under , including , , , events and publications across Asia.

For more information, please visit: ;

News from Asia

SNP Group Appoints Jelita Kamal as Chief Operating Officer for Asia Pacific

SNP creates new COO role to scale growth and operations across Asia Pacific Seasoned leader Jelita Kamal appointed to drive strategy, execution, and revenue Move reflect...

Gashub Launches "Switch Campaign"

Driving Singapore’s Transition Towards a Cleaner Energy Future SINGAPORE - Media OutReach Newswire - 21 October 2025 - GasHubUnited Utility Private Limited ("GasHub"), Singapore's leading Liquefi...

The MTick Arrives in Asia: DFI Retail Group Leads as First Asian Retail Partner with GenM to bring Visibility and Accessibility to the Menopause Support

1 billion women are experience menopause at any given time—yet 87% feel overlooked and underserved by retailers and brands.1 For the first time, the MTick® is going global, as lea...

Global Youth Powerhouse Summit 2025 Convenes for the 2nd Year, Igniting Youth Innovation and Global Leadership

HONG KONG SAR - Media OutReach Newswire - 20 October 2025 - The second annual Global Youth Powerhouse Summit 2025, organized by the Hong Kong Youth Professional Global Advocacy, officially took ...

GIT Elevates Thailand’s Gem and Jewelry Industry with "Sustainability Standards" Advancing Good Governance, Transparency, and Traceability to Capture a Share of the USD 366 Billion Global Market

BANGKOK, THAILAND - Media OutReach Newswire - 21 October 2025 - The Gem and Jewelry Institute of Thailand (Public Organization), or GIT, has unveiled a strategic plan to accelerate the adoption of...

10th World Traditional Wushu Championships Held in Emeishan City, China

EMEISHAN CITY, CHINA - Media OutReach Newswire - 21 October 2025 - On October 16, the 10th World Traditional Wushu Championships opened in Emeishan City, Sichuan Province, China. Against the backd...

Discover Xinghua, China – a "Dual Heritage + Four Seasons" Journey Through Scenic Countryside

XINGHUA, CHINA - Media OutReach Newswire - 21 October 2025 - Dongluo Village in Taizhou, Jiangsu, was named one of UN Tourism's 2025 "Best Tourism Villages" at the UN Tourism awards on October 17...

G-AsiaPacific Achieves Premier Tier Status within the AWS Partner Network

SUBANG JAYA, MALAYSIA - Media OutReach Newswire - 22 October 2025 - G-AsiaPacific Sdn Bhd (G-AsiaPacific), a Malaysian-born cloud service provider and subsidiary of K-One Technology Berhad, has ac...

Allianz Trade in Asia Pacific sets foot in Vietnam

Allianz Trade extends geographical footprint to new location Vietnam HONG KONG SAR - Media OutReach Newswire - 22 October 2025 - Allianz Trade in Asia Pacific is pleased to announce the opening o...

Flyer King Becomes 4As Member: From Street Promotions to Professional Marketing Power

HONG KONG SAR - Media OutReach Newswire - 22 October 2025 - Starting from street promotions in 2013, Flyer King has gradually evolved into a full-service marketing company under the leadershi...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...

Yellow Canary partners with Celery to bring pre-payroll assurance technology to Australia

Wage underpayment headlines continue to put pressure on employers of all sizes, revealing how costly payroll mistakes can be for small and medium bu...

Brennan Bolsters Leadership to Accelerate Next Growth Chapter

In a move to further embed cybersecurity at the heart of its business strategy and deliver sovereign secure-by-design solutions for its customers, A...

How to Be Investable: Insights from Richelle Nicols, CEO of Pollinatr

Richelle Nicols is the CEO of Pollinatr, a pioneering investment and business development program designed to support and accelerate the growth of s...

What Can Australian SMEs Hope For in a Meeting Between Albanese and Trump?

For small and medium-sized enterprises (SMEs) in Australia, international politics might seem distant—but when leaders like Prime Minister Anthony...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...