Business Daily Media

Strengthening your eCommerce offering this holiday season

The holiday shopping season is in full force and be it Christmas or Boxing Day sales, small and medium-sized businesses (SMB) must ensure their website operates smoothly in the face of the huge influx of online shoppers.

Here’s a few tips for SMBs looking to optimise their eCommerce experiences and rake in revenue this holiday season:

Up the speed

An already cluttered website combined with the pressure of holiday sales traffic can cause websites to slow down which is frustrating for customers and can lead to a high bounce rate for businesses. Customers shouldn’t have to wait any more than two seconds for a web page to load and if it’s a WordPress website, an easy way to check the speed is using this Speed Tool.

If it’s higher than expected, check for and cull any unused themes or plugins that are dormant on the back end and believe me these can build up over the years without ongoing monitoring.

For instance, Miss Biscuit, a Melbourne-based SMB that runs cake decorating classes, shifted its products online during the pandemic but struggled to keep up with demand during key sales moments, resulting in a slow customer experience and in turn a loss of sales. By optimising the speed of its site by upgrading to a premium managed WordPress platform, offloading dynamic requests to other compute resources, and compressing product images, Miss Biscuit scaled its business at pace – and as a result now obtains almost 100% of its income through online flash sales.

Reduce cart abandonment

Shopping cart abandonment is a constant in eCommerce and one of the biggest obstacles to overcome during this sales season. There are several tactics to help reduce the risk of distracted or unfulfilled shoppers – one being choosing shipping and handling costs wisely. If free shipping isn’t an option, be transparent with customers upfront.

Often shoppers abandon carts with the intention of returning to a purchase later; so be sure to enable a “wish list” function or provide personalised product recommendations. Give customers the option to either create an account or continue as a guest. Creating an account can be tedious and could drive away consumers who are looking for a quick and seamless checkout experience. Also provide shoppers with multiple payment options such as Visa, Mastercard, PayPal and buy now, pay later (BNPL) providers.

Secure your site

Australian Retailers Association recently urged Australian shoppers to stay alert for shopping fraud as the country plans to spend more than $58 billion on pre-Christmas shopping this year. Therefore, it’s vital SMBs ensure their website security is in top shape and one way to do this is through a security plugin, which is easy to implement and will automatically perform ongoing malware scanning and blacklist monitoring on the back end. Enforcing hard-to-break passwords and SSL (Secure Sockets Layer) certificates, which encrypt all site information, will also ensure customer data and information stays private.

Security is not only for peace of mind, around 18% of shopping cart abandonment is due to a lack of confidence in security. Incorporating security badges during the checkout experience will help reduce cart abandonment.

Optimise for mobile

Today, websites must be optimised for both desktop and mobile use. For ease, use a mobile-friendly WooCommerce plugin that enables content on a variety of platforms and helps attract and retain customers. The PayPal 2021 eCommerce Index reveals social media shopping has increased 700% over the past two years, predominately driven by Gen Z and Millennials. To cater to younger generations, mobile accessibility and social commerce is key.

With half of Australians (47%) predicting all shopping will take place online in the next 10 years, an effective eCommerce strategy is no longer negotiable for SMBs for not only the holiday shopping season but all year round.

By Mark Randall, Country Manager for A/NZ

Business Daily Media Business Development

Turning resolutions into short-term survival and long-term growth tactics

Few Australian industries have been harder hit by the pandemic than hospitality. After two years of lockdowns, social distancing restrictions, staff shortages and supply chain woes, 2022...

Paul Hadida, General Manager, APAC at SevenRooms - avatar Paul Hadida, General Manager, APAC at SevenRooms

The ‘baby bust’ is set to kick-off an AI-boom

The Australian workforce is set to see almost an entire generation retire within the next 15 years. Firstlinks predicts that there will be more baby boomers exiting the workforce than 15-y...

Andy Mellor Regional Vice President of Australia at Kofax. - avatar Andy Mellor Regional Vice President of Australia at Kofax.

How Microsoft's Activision Blizzard takeover will drive metaverse gaming into the mass market

Ready Player 1,000,000,0001?Sergey NivensMicrosoft was positioning itself as one of the pioneers of the metaverse even before its US$75 billion deal to buy online gaming giant Activision Bli...

Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland - avatar Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland

Some of the super-rich want to pay more tax – but society cannot afford to depend on them

Shutterstock/PilgujDemands for the super wealthy to pay more taxes are not new. But they don’t usually come from billionaires or millionaires.Yet on January 19 2022, around 100 of the ...

Peter Bloom, Professor of Management, University of Essex - avatar Peter Bloom, Professor of Management, University of Essex

A killer app for the metaverse? Fill it with AI avatars of ourselves – so we don't need to go there

Ready avatar one?Athitat ShinagowinBig numbers coming. Microsoft’s US$75 billion (£55 billion) acquisition of Activision Blizzard has landed – true to Call of Duty vernacul...

Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford - avatar Alex Connock, Fellow at Said Business School, University of Oxford, University of Oxford

Labelling Equipment; Prayers Have Been Heard and, Answered

If you are an instrumental part of a management team for a business that now requires labels for their products or goods, then traditionally you’d have had one of three choices, if the...

Business Daily Media - avatar Business Daily Media

Content & Technology Connecting Global Audiences

More Information - Less Opinion