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Commander launches solution to the hybrid work challenge for Australian SMBs


Commander, Australia's specialist telco for small and medium businesses (SMBs), today launched Business Connect, an all-in-one cloud-based communication solution, making remote work as easy as on-site.

Integrated with Microsoft Teams, Business Connect enables SMB employees to collaborate with each other and connect with customers anywhere, on any device, including PCs, tablets, smartphones and desk phones.

It includes inbound and outbound calls to mobiles and landlines, video and chat collaboration, and advanced features that SMBs often don’t have like call queues that can route callers to the right person or team.

Strengthening the backbone of Australia’s economy

"SMBs account for 98% of all businesses in Australia," says Keith Masterton, General Manager of Commander. "It's crucial that they have access to communication tools that not only enable remote work but also help them deliver excellent, responsive customer service."

“While corporate Australia has adapted to hybrid working, many Australian SMBs are still navigating the challenges of providing their staff with the flexibility to work across different locations while ensuring effective communication among team members and with customers.

“With record low unemployment, every business in Australia is also feeling the intense competition for top talent,” said Masterton. “Having frictionless remote working tools is vital to attracting and retaining the best staff,” he said.

Flexible features and pricing

Business Connect addresses these challenges by offering a flexible approach to features and pricing.

Unlike traditional phone system solutions that often lock all users into expensive top-tier subscriptions, Business Connect allows features and pricing to be configured on a per-user basis.

For example, in an online retailer, only the customer service staff answering calls would need to be subscribed to the call queue feature, while other users could remain on the basic, most cost-effective seat type.

Scalable to meet changing needs

Another key advantage of Business Connect is how quickly businesses can quickly scale their communication needs up or down as required.

For instance, an architectural firm with 100 users collaborating internally might only need 10 external phone lines at once, saving costs on what might otherwise be 90 unused lines. But if it needed more lines, they could quickly be added.

Conversely, a small but busy doctor’s rooms with several receptionists could efficiently manage a larger volume of customers in a call queue. Some of the receptionists could work from home booking appointments or taking telehealth payments with full access to the same advanced features.

Supporting Australian SMBs in the post-pandemic era

Commander Business Connect is designed to be the comprehensive communications solution that Australian SMBs need to thrive in the post-pandemic world.

By providing access to call management and team collaboration tools that have traditionally been available only to large enterprises, Commander is helping SMBs enhance their customer experience and drive operational efficiency.

For more information about Business Connect and how it can benefit your business, visit commander.com.au/business-connect or contact a Commander representative.

Commander has been providing telecommunications solutions for businesses for almost 40 years. With a commitment to excellence and customer satisfaction, we help businesses succeed in today's competitive marketplace. Commander is part of Vocus, Australia’s specialist fibre and network solutions provider. Vocus caters to enterprise, government and small-medium sized business customers across Australia.

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