Business Daily Media

Men's Weekly

.

Hidden and Ngāti Kahungunu ki Tāmaki-nui-a-Rua partner to promote Māori heritage globally through new innovative experiences

SINGAPORE - Media OutReach Newswire - 22 July 2024 - Ngāti Kahungunu ki Tāmaki-nui-a-Rua and Hidden are pleased to announce a new strategic partnership that will help promote local stories on the global stage by using Hidden's innovative digital storytelling platform.


Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua (left) and Lim Yee Hung, co-founder of Hidden at Hidden’s office at Lower Delta Road. PHOTO: Hidden
Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua (left) and Lim Yee Hung, co-founder of Hidden at Hidden’s office at Lower Delta Road. PHOTO: Hidden

Hidden, a fast-growing Singapore-based social enterprise specialising in immersive games, has received a significant investment from Ngāti Kahungunu ki Tāmaki-nui-a-Rua as part of their joint efforts to create innovative ways for visitors to learn about and deepen their connection with Māori heritage through new interactive experiences in New Zealand.

Under this agreement, Ngāti Kahungunu ki Tāmaki-nui-a-Rua will receive equity in privately-held Hidden and hold a director position in the Singapore company's board of directors.

In return, Hidden will set up an office in New Zealand, with funding committed to hiring a local team in the country to develop interactive experiences based on the company's award-winning game engine.

By combining the virtual and physical element in a unique blend of fun and exploration, HIDDEN games will enable visitors to multiple locations in New Zealand to discover Māori culture and heritage through interactive, engaging experiences.

Hidden will partner with Ngāti Kahungunu ki Tāmaki-nui-a-Rua to create compelling content based on the deep local knowledge that members of the iwi bring.

This cross-border collaboration, called Hidden Aotearoa, unites one of New Zealand's largest Māori iwi with a fast-expanding Singapore game company.

Since 2022, Hidden has drawn on its strengths in storytelling, game design and technology to engage audiences through immersive experiences. Over the years, the company's unique chatbot-led games have won multiple awards, including the TripAdvisor Travelers' Choice Award for 2023 and 2024.

From couples on a date to corporate teams gathered for a fun day out, more than 40,000 players have been attracted to Hidden's adventure games by the rich content and interesting combination of the physical and digital worlds.

Earlier this year, in April, Hidden's adventure game was part of a national effort to promote the rich heritage of Singapore's neighbourhoods. Partnering the National Heritage Board, Hidden provided a virtual quest in Katong-Joo Chiat to help launch the Heritage Activation Node (HAN) initiative to uncover the untold stories that make communities special.

This latest collaboration between Hidden and Ngāti Kahungunu ki Tāmaki-nui-a-Rua brings about exciting new possibilities not possible before.

"We are excited to not just collaborate with Hidden but invest in its future as a strategic partner that will bring innovative ideas to promote Māori culture and heritage to a global audience," said Hayden Hape, Chair, Ngāti Kahungunu ki Tamaki nui a Rua Taiwhenua.

"As custodians of our traditions, we are keen to work with a groundbreaking company that has demonstrated expertise in helping people tell their own stories in their own way. We are excited to also give domestic and international visitors to our country the opportunity to personally engage directly with our culture," he added.

"The Māori are the best storytellers in the world and we are so excited to be able to work with them to create a potent combination of storytelling and technology to share with the world," said Lim Yee Hung, co-founder of Hidden.

He added: "It was a life-changing experience visiting Hayden and his tribe in New Zealand earlier this year, when they taught me Māori concepts like whakapapa (genealogy) and kotahitanga (togetherness), as well as how to shear a sheep!"
Hashtag: #hidden

The issuer is solely responsible for the content of this announcement.

About Hidden

Hidden is an award-winning experiences company that combines the physical and virtual worlds to help players uncover hidden gems in a city's iconic neighbourhoods. Launched in 2022, the company is the brainchild of two childhood friends who wanted to make heritage come alive and easily accessible through games and technology.

As a social enterprise under the United Nations Development Programme, Hidden is committed to the UN's Sustainable Development Goal to promote inclusive and sustainable economic growth, employment and decent work for all. For more information, please visit

About Ngāti Kahungunu ki Tāmaki-nui-a-Rua

Ngāti Kahungunu ki Tāmaki-nui-a-Rua is the mandated iwi authority representing the broader Ngāti Kahungunu interests within the Tararua District. Through the elected Board and Chairperson, Ngāti Kahungunu ki Tāmaki-nui-a-Rua advocate the collective interests of tangata whenua from each of our marae and hapū in the Tāmaki-nui-a-Rua rohe in regard to mana whenua, mana moana, and mana motuhake.

Ngāti Kahungunu ki Tāmaki-nui-a-Rua aspires to build lasting and mutually beneficial relationships with local and central government, crown agencies and departments, and communities within the Tararua District.

News from Asia

Singapore-Led Professional Services Centre Opens in Shanghai to Strengthen Cross-Border Business Collaboration

SINGAPORE - Media OutReach Newswire - 25 June 2025 - Six trade associations and professional membership bodies have come together under a unified collaboration, known as the Alliance, to officiall...

NeuralFin adds strategic investors, DLH accelerates AI Agent push

HONG KONG SAR - Media OutReach Newswire - 04 April 2025 - DL Holdings Group, a company listed on the Hong Kong Stock Exchange Main Board (stock code: 1709.HK) announced the strategic restructuring...

DL Holdings and ViaBTC Sign a Non-Binding Term Sheet for Strategic Cooperation in Digital Assets

HONG KONG SAR - Media OutReach Newswire - 25 June 2025 - DL Holdings Group Limited (1709.HK) issued a voluntary announcement to the Hong Kong Stock Exchange on June 24, 2025, stating that it has s...

Mirah Investment & Development Achieves Key Milestone with the Soft Launch of Kuara Resort in Southern Lombok.

LOMBOK, INDONESIA - Media OutReach Newswire - 26 June 2025 - Mirah Investment & Development is proud to announce the soft launch of Kuara Resort, a boutique beachfront retreat on the souther...

Find the Coins at SG’s Latest Instagrammable Hotspot in #HuntTheMouse - LyndenWoods Edition

S$50,000 worth of shopping reward points await at the most accessible hunt yet SINGAPORE - Media OutReach Newswire - 26 June 2025 - From 20 June to 13 July 2025, Singapore Science Park 1 is the ne...

CLDY Rolls Out Always-On 2FA for WordPress, Responding to Alarming Rise in CMS Attacks

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Singapore-based cloud provider CLDY has announced the launch of Always-On Two-Factor Authentication (2FA) across all WordPress sites it hosts, ...

CUHK Faculty of Social Science: Fostering Global Excellence in Social Impact and Innovation

HONG KONG SAR - Media OutReach Newswire - 26 June 2025 - In a landmark achievement for Hong Kong's higher education sector, The Chinese University of Hong Kong (CUHK) has surpassed its previous p...

ANDPAD Launches Vietnamese Language Support for its Cloud-Based Construction Project Management Service

Expanding Multilingual Support for Global Users TOKYO, JAPAN - Media OutReach Newswire - 26 June 2025 - ANDPAD Inc. (Head Office: Chiyoda-ku, Tokyo; CEO: Takeo Inada; hereinafter ANDPAD), which op...

ROSHI Releases Report On Credit Card Debt across Southeast Asia

SINGAPORE - Media OutReach Newswire - 26 June 2025 - Singapore based fintech ROSHI has released a new report analysing credit card debt levels across Southeast Asia, providing insights into how co...

Changhong Unveils Smart Living Innovations at 2025 Jakarta Expo, Bringing AI-Driven Appliances to Indonesian Homes

Exclusive Shopee partnership brings cutting-edge smart living technology to Indonesian consumers JAKARTA, INDONESIA - Media OutReach Newswire - 24 June 2025 - Changhong, a global leader in smart ...

Deputy Announces Exclusive Global Partnership with Predelo to Bring AI to Shift-Based Businesses

Deputy, the global people platform for shift-based businesses, has announced an exclusive partnership with Predelo, an AI Decision Agent-as-a-Serv...

Leftover Budget? The Last-Minute EOFY Tip to Drive Business Success in FY25/26

The countdown is on. With just days left until EOFY, now’s the time to make your remaining 2024–2025 budget work harder and smarter. After workin...

pay.com.au appoints new CEO and Managing Director

The former COO will lead the company’s next growth phase, with ex-CEO Edward Alder transitioning into the role of Managing Director AUSTRALIA, 25...

Tackling the skills shortage — why L&D is failing and what to do about it

The Australian economy is in a tough spot right now, and a huge part of the problem is a massive skills shortage. Late last year, businesses were st...

How reducing revenue leakage could help your business stay in the black in FY2026

It’s time to stop legacy revenue management platforms and processes draining your profitability. Is boosting the bottom line an overarching goal ...

Technical Debt Stifling Path to AI Adoption for Global Enterprises

Outdated legacy technologies costing organisations the ability to innovate, money, time and potentially, even customers Technical debt and an ov...

Sell by LayBy