Business Daily Media

The Times Real Estate

.

Freshippo Private Label Goes Global

Freshippo branded goods are now available on the largest Chinese supermarket and e-commerce platform in the US

SHANGHAI, CHINA - Media OutReach Newswire - 6 June 2024 - Freshippo's private-label products have recently made their debut at 99 Ranch Market, the largest Chinese supermarket chain in the United States, and Yamibuy, the largest online retailer for Asian goods and groceries in North America.

Chinese delicacies, including snacks such as cranberry hawthorn strips and sea salt toffee, condiments including mixed seasoning bags and culinary sauces, and staple foods like sliced noodles and Longkou vermicelli, are among the best-selling products.

The launch marks an industry milestone as this is the first time a domestic Chinese supermarket has initiated the large-scale export of their self-branded products overseas. Demonstrating strong product and supply chain capabilities, Freshippo's private-label products, such as Freshippo Daily Fresh, Freshippo Kitchen, and Difresco, have been widely favored by consumers since its introduction in 2017. In 2022, Freshippo's private-label brands ranked first among Chinese retailers with a 41% proactive mention rate and 93% brand awareness.

Dietary differences are a significant challenge for Chinese people living abroad and data shows that food is a major category for cross-border online shopping. Before the launch, International Business Team at Freshippo conducted offline research in Chinese supermarkets in the US and Australia. The research revealed that traditional Chinese families prefer authentic Chinese flavors and ingredients for their home cooking needs, while younger Chinese residents are more interested in snacks and instant foods, particularly those that are popular online.

"We also found that the seasonings sold in Chinese supermarkets in the US and Australia are mostly single-ingredient, whereas Freshippo's compound seasonings can help Chinese people living overseas more easily prepare complex Chinese dishes." said Yanni XU, Export Manager of International Business at Freshippo. Additionally, Freshippo's snacks also enhance the variety available in these supermarkets, offering consumers a greater range of flavors.

In the first week of its launch on Yamibuy, Freshippo's private label products quickly rose to the top of the new product rankings on both the East and West Coast of the US. This is just the first destination in Freshippo's international expansion. Freshippo plans to launch its private-label products in Australia, Singapore, South Korea, and other countries this year.
Hashtag: #Freshippo #newretail #technology #alibaba #supermarket #global

The issuer is solely responsible for the content of this announcement.

Freshippo

Freshippo is Alibaba Group's digital intelligence-powered new retail company. Headquartered in Shanghai, Freshippo operates more than 300 stores across 30 cities in mainland China.

News from Asia

Germany "rested on its laurels" too long, report finds

LOS ANGELES, USA - Newsaktuell - 31 January 2025 - High levels of governance have masked a slow decline in Germany, with political, economic, and social fractures "festering over years", a new scie...

VEGA Strengthens Global Leadership with New Headquarters and Appointment of Max Davies as Country Manager for Australia

SYDNEY, AUSTRALIA - Media OutReach Newswire - 3 February 2025 - VEGA, a global leader in AV/IT solutions, announces two major milestones: the relocation of its global headquarters to Champion Towe...

Successful Completion: The Yunlin Offshore Wind Farm Project in Taiwan is now fully operational

• Yunlin OWF fully operational and running at design capacity of 640 MW • Enough clean energy to power over 600,000 Taiwanese homes annually • Major s...

AstraZeneca achieves top rankings as Best Place to Work across North Africa and Levant in 2024

DUBAI, UAE - Media OutReach Newswire - 28 January 2025 - AstraZeneca, a leading multinational pharmaceutical and biotechnology company, has been recognized as the second-best place to work across...

Rammelburg Castle as a potential residence for Elon Musk - invitation to visit

RAMMELBURG, GERMANY - Newsaktuell - 3 February 2025 - Peter Karl Jugl refers to the Bild article from January 30, titled "This Could Be Elon Musk's New European Headquarters". Jugl, Managing Direct...

VAIO Re-enters the Singapore Market, Debuts New Laptop

SINGAPORE - Media OutReach Newswire - 4 February 2025 - VAIO Corporation (Headquarters: Azumino City, Nagano Prefecture, President & CEO: Masaki Yamano, hereinafter referred to as "VAIO...

Monash University Malaysia Launches SEADS to Promote Online Safety

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 February 2025 – Monash University Malaysia marked a milestone with the launch of the Southeast Asia Research Centre for Digital Tech and Societ...

IQ Dynamics Unveils HRiQ to Streamline Onboarding with Smart Solutions

SINGAPORE - Media OutReach Newswire - 4 February 2025 - IQ Dynamics, a leading enterprise software provider, is proud to offer HRiQ, an advanced HR management software designed to revolutionise ...

KPMG to celebrate "80 Years of Trust" in Hong Kong

Preparations underway for a landmark 2025 including initiatives throughout the year with clients, alumni, the business community, and society HONG KONG SAR - Media OutReach Newswire - 4 February 2...

Cristiano Ronaldo Life Museum Set to Open in Hong Kong: A Celebration of a Football Legend

Tickets to immersive cultural attraction set to honor football icon’s inspiring career go on sale from 5th February HONG KONG SAR - Media OutReach Newswire - 4 February 2025 - The highly anticipat...

Global talent: Unlocking the potential of the ‘Everywhere Workforce’

We’ve reached a defining moment in the future of work. Shifts in business demands, evolving employee expectations and the acceleration of tech inn...

Mark Bouris’ Top Tips for Effective Networking

As Boa App Introduces ‘Chapters’ for Australian Business owners A vocal champion of the power of networking, renowned businessman Mark Bouris is ...

Retailers combat post-Christmas debt and boost revenue amid changing customer behaviours

As the festive season wraps up, Australian retailers and companies are shifting their focus from holiday sales to addressing the challenges of pos...

When Will Infrastructure Companies See Gains from Generative AI?

A lot of questions are swirling about the state of generative AI right now. How far along are companies with their bespoke GenAI efforts? Are orga...

DLPA partners with Crestcom to bring its leadership training solutions

Dynamic Leadership Programs Australia (DLPA), a leading provider of leadership training and workforce strategy solutions, has joined forces with r...

Infosys and Tennis Australia Create New Generative AI Innovations at the Australian Open 2025

Infosys (NSE, BSE, NYSE: INFY), a global leader in next-generation digital services and consulting, in partnership with Tennis Australia, has unv...

Sell by LayBy