Business Daily Media

Men's Weekly

.

Getting Ready: LUX Helps Female Ex-Offenders Reintegrate Back to Society

LUX Launches ‘Getting Ready’ Campaign to Inspire Ex-offenders to Re-embrace Beauty and Re-enter Society with Confidence

SINGAPORE - Media OutReach Newswire - 29 April 2024 - LUX, the global beauty brand by Unilever, is proud to launch its new female empowerment campaign, 'Getting Ready' today.

Through this campaign, LUX, has designed a programme to help women ex-offenders to re-embrace beauty to re-enter society with confidence and dignity. Driven by the belief that Beauty can be a powerful source of strength and by its commitment to promote inclusivity, LUX hopes to empower women ex-offenders to face challenges ahead with strength.

Caption

Beauty is not just about how the world sees women, it also defines how women see the world. Aligning with this belief, LUX stands as an avid advocate for women to leverage beauty as a source of strength. Yet, women offenders are completely stripped of their femininity and beauty along with their freedom. Nobody needs to harness strength from beauty more than the women ex-offenders who have just been released. This is why LUX and VML Singapore have embarked on the 'Getting Ready' project to help women ex-offenders restore their sense of self-worth and identity to better assimilate back into society.

'Getting Ready' extends beyond helping women ex-offenders rediscover their beauty. It is a movement challenging social expectations and stereotypes surrounding this marginalised female community.

The 'Getting Ready' programme comprises four modules to help women ex-offenders unlock their confidence and build their personal brand as they start their second life. The modules cover tools to overcome negative thought patterns; hard skills to tackle career goals and employment; improving social skills and communication; and image building, with establishing a beauty routine and finding their own style playing a big part in helping the women look good and feel good. In addition, LUX will be equipping these women with hair and beauty essentials to encourage personal grooming. Proper grooming through the act of enjoying a refreshing shower and soaking in the fragrance is the simplest form of self-care women can indulge in to foster their sense of self-worth. Though seemingly mundane, the act of dedicating time to clean and rejuvenate oneself helps women to forge self-love and boost confidence in their own beauty.

The first batch of women who underwent the 'Getting Ready' programme had their experience documented in a film which traced their journey of self-discovery and uplifting change. With this documentary, LUX hopes to reach a wider audience and spread awareness about the struggles and stigma these women ex-offenders face on a day-to-day basis, and the support they need to better reintegrate into society.

"Many women ex-offenders struggle with re-entering society and starting afresh as they have lost sight of their sense of self-worth and are unable to live life with dignity. This is in addition to having to deal with the uncertainties shrouding their new life," said Severine Vauleon, Global Brand Vice President LUX "With Getting Ready, we would like to give these women a chance to properly live their life beyond the label. By helping them cultivate a positive relationship with their individual beauty and self-image, we hope that these women can find themselves and their footing in society again."

"'Getting Ready' is not just about helping women ex-offenders regain self-respect; it's also about initiating discourse about the plight these women face and how we can all involve ourselves in changing unforgiving societal perception." Hinoti Joshi, Global Managing Partner, VML Singapore, who spearheaded the campaign, commented.

'Getting Ready' is a campaign transcending social boundaries and re-instilling hope in women. The impact of this campaign extends far beyond transforming the lives of ex-offenders, but also sparks conversations about providing support to the marginalised female communities out there. Join LUX in its movement to uplift and celebrate the beauty and strength of women everywhere with 'Getting Ready'.

For more information, please view the videos:
India - https://youtu.be/6MkDCdUDsGk
Indo - https://youtu.be/54woTcut2CM

Hashtag: #LUX

The issuer is solely responsible for the content of this announcement.

About LUX

LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman's armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society.

News from Asia

Skyborn enters Preferred Supplier Agreement with Fred. Olsen Windcarrier for Gennaker offshore installation vessel

Gennaker's offshore wind turbine transportation and installation will be performed by Fred. Olsen Windcarrier (Fred Olsen). Installation of 63 offshore wind turbines during 2028 i...

Cyberport Leads Nine Start-ups to Join WAIC 2025

Project from the Artificial Intelligence Subsidy Scheme Shortlisted for Top 30 of the SAIL AwardHONG KONG SAR - Media OutReach Newswire - 29 July 2025 - World Artificial Intelligence Conference 20...

Henan Meets SCO: Anyang Receives Acclaim from Media and Think Tank Guests

ANYANG, CHINA - Media OutReach Newswire - 29 July 2025 - From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit was held in Henan Province. During this event, guests...

SY Holdings Establishes Singapore International Headquarters to Explore Web3.0 Ecosystem and Innovative Applications of Stablecoins

SHENZHEN, CHINA - EQS Newswire - 29 July 2025 - SY Holdings Group Limited ("SY Holdings" or the "Group," stock code: 6069.HK), an "AI + industrial supply chains" digital intelligence technology com...

LANDMARK Invites the Community to 'Find Your Chapter' and Celebrate the Love of Reading This Summer

Rediscover the Joy of Reading This Summer at LANDMARK, Featuring an Engaging Book Stop Pop-Up, Exclusive Promotional Offers, and Curated Literary Experiences for All Ages. HONG KONG SAR - Media Ou...

Seafood Expo Asia Announces Conference Program with Expert-led Sessions on Sustainability, Aquaculture, Fish Processing, Aquafeeds and Consumer Trends in Asian Market

The conference program will begin on the first day of the Expo, which runs from 10-12 September 2025 at the Sands Expo and Convention Centre in Singapore, and continue throughout the three-day even...

Suanova Information, a Yeebo’s Subsidiary, Makes Its Debut at the 2025 WAIC

Securing a Key Role in China's AI Computing Power Sector Driving Industry Innovation and DevelopmentHONG KONG SAR - Media OutReach Newswire - 30 July 2025 - Suanova Information (Shanghai) Limited ...

Storefriendly Introduces New Self-Service Storage System & IoT-Driven Smart Management — Enhanced Facilities to Meet Evolving Customer Needs

HONG KONG SAR - Media OutReach Newswire – 30 July 2025 - Storefriendly Self Storage Group has recently been honored with the prestigious "I&T Award (Hong Kong)" and "ESG Award (Hong Kong)" by ...

Kim Gan Enterprise Commemorates 24 Years in the Automotive and Industrial Supply Sector

SINGAPORE - Media OutReach Newswire - 30 July 2025 - Kim Gan Enterprise Pte. Ltd., an auto parts supplier in Singapore, is celebrating its 24th anniversary this year. Since its founding in 2001, ...

Letright Spotlighted In Nikkei Bizruptors For Revolutionizing Sustainable Luxury In Outdoor Living.

Recognition by Nikkei BizRuptors underscores Letright’s role in redefining eco-conscious luxury in global outdoor livingKUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 30 July 2025 - Letright I...

Small-Business Cash-Flow Playbook 2025

An educational guide to managing ATO debt, real-time super and growth finance in Australia’s new landscape Why ATO debt just became the most expe...

Landowners Offered $30,000 Per Year for Just 1 Hectare: The Rise of 5MW Battery Projects Across Australia

In a pivotal shift reshaping Australia’s renewable energy landscape, landowners in Queensland, New South Wales, and Victoria are being offered up ...

Major national security tech alliance launches with Aerologix a founding member

Australia’s leading drone intelligence pioneer bolsters sovereign tech power Australia’s leading aerial data and drone intelligence platform, Aer...

Chris Hancock AM Honoured as 2025 Communications Ambassador

SYDNEY Chris Hancock AM, former CEO of AARNet, has been awarded the prestigious Communications Ambassador title at the 2025 Telecommunications Indus...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Sell by LayBy