Business Daily Media

Men's Weekly

.

Now TV launches addressable TV advertising to help improve campaign targeting

HONG KONG SAR - Media OutReach Newswire - 14 February 2024 - HKT (SEHK: 6823) - Now TV has launched Hong Kong's first addressable TV advertising service, applying the latest technology to enable more precise campaign targeting for enterprises.



Leveraging the Group's large customer base, Now TV is able to categorise its users based on first-hand data such as programme preferences, interests, habits, and other authentic information. This allows Now TV to provide a more personalised television viewing experience tailored to different user segments.

The first in Hong Kong, this advertising deployment technology seamlessly integrates personalised commercials across more than 40 linear channels on Now TV spanning news, finance, sports, movies, drama and entertainment. Advertisers have the flexibility to push different ads to specific customer segments based on the target of their advertising campaigns, heightening customer engagement and attention. Among Now TV's first addressable TV advertising clients are international luxury and automotive brands.

Bruce Lam, CEO, Consumer, HKT, said, "We are thrilled to introduce Hong Kong's first addressable TV advertising service, revolutionising Hong Kong's TV commercial landscape. This innovative technology empowers us to precisely target campaigns for enterprises, leveraging our extensive customer base and first-hand data. The initial results of the launch have been satisfactory, and we look forward to further expanding our advertising capabilities to drive even greater revenue growth."

Derek Choi, Managing Director, Consumer Marketing & Pay TV, HKT, said, "Committed to introducing state-of-the-art services to the market, our new offerings combine the strengths of traditional TV big screen commercials and digital marketing, providing advertisers with the flexibility to deliver targeted commercials to specific customer segments to enhance customer engagement, and, in turn, increase their advertising cost efficiency."

Similar services have been launched in different regions around the world with remarkable success. A study1 has shown that addressable TV advertising helps raise viewer attentiveness by 35% and ad engagement by over 20% while reducing channel switching by close to 50%. Over half of surveyed media buyers2 said that their organisations are focused on improving the effectiveness of their TV campaign targeting through addressable TV advertising, in response to the ever-evolving media ecosystem and consumer behaviour.

Hashtag: #HKT

The issuer is solely responsible for the content of this announcement.

About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city's true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses, whereas our comprehensive connectivity and smart living offerings enrich people's lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.

For more information, please visit www.hkt.com.
LinkedIn: linkedin.com/company/hkt

Issued by HKT Limited.
HKT Limited is a company incorporated in the Cayman Islands with limited liability.

News from Asia

HKPC Makes Its Debut at China International Industry Fair 2025

Leading Future Manufacturing with AI Taking 54 Hong Kong Enterprises to Explore Overseas Opportunities HONG KONG SAR - Media OutReach Newswire - 15 September 2025 - Hong Kong Productivity Counc...

PAObank and China Ping An Insurance (Hong Kong) Launch Strategic Partnership, Bringing Integrated Banking and Insurance Solutions, Shaping a Digital Bank with Insurance DNA

PAObank 5th Anniversary Treasure Reward UNLOCK High-Interest Time Deposit and Travel Insurance All in OneHONG KONG SAR - Media OutReach Newswire - 15 September 2025 - PAO Bank Limited ("PAObank")...

MINT Incorporation Limited Announces the Launch of New Subsidiary, Axonex Intelligence Limited, Expanding into Smart Facility Management Solutions

HONG KONG SAR - Media OutReach Newswire - 15 September 2025 - MINT Incorporation Limited (NASDAQ: MIMI) ("MINT" or the "Company"), a leading Hong Kong-based provider of integrated interior design...

Merlin Entertainments' LEGOLAND® Discovery Centre Hong Kong Halloween Special Event: "Monster Party" Unleashes a Brick-or-Treat Adventure

HONG KONG SAR - Media OutReach Newswire - 16 September 2025 - From now until 2 November 2025, LEGOLAND® Discovery Centre Hong Kong, part of Merlin Entertainments Group, invites LEGO® fans of all a...

Allianz Trade in Asia Pacific appoints CEO for Hong Kong Hub

HONG KONG SAR - Media OutReach Newswire - 16 September 2025 - Allianz Trade in Asia Pacific is pleased to appoint Hassan Omaish to the role of CEO for Hong Kong, South Korea and Taiwan (collectiv...

Parisian Luxury Debuts in Bangkok: Rabbit Holdings, under BTS Group, in cooperation with Ananda Unveil "THE RESIDENCES 38" Bangkok’s Ultra-Luxury Condominium with First-Ever Private Fine Dining Kitchen—Together with La Clef Bangkok by The Crest Collection

The French Art de Vivre comes to Sukhumvit 38, combining the ultra-luxury living of The Residences 38, the refined hospitality of La Clef Bangkok by The Crest Collection, and exclusive private dini...

Hongkong Land's BaseHall becomes Hong Kong’s first F&B venue to achieve "Triple Platinum" green building certifications

Hongkong Land sets a new industry benchmark in F&B sustainability, achieving platinum certifications across BEAM Plus, LEED and WELL standards HONG KONG SAR - Media OutReach N...

Iglesia Ni Cristo's Care for Humanity Provides Support to International Students and Newcomers in Nine Canadian Cities

TORONTO, CANADA - ACCESS Newswire - September 16, 2025 - The Felix Y. Manalo (FYM) Foundation, the charitable arm of the Iglesia Ni Cristo (INC) or Church of Christ, expanded its global outreach ...

DL Holdings x Bitmain/Antalpha Miner: Hong Kong's First Bitcoin Hashrate Stock

HONG KONG SAR - Media OutReach Newswire - 16 September 2025 - After trading hours on 15 September 2025, DL Holdings Group Limited (HKEX: 1709) announced a major strategic cooperation with Fortune ...

Green SM expands all-electric taxi service to Bekasi, supporting the city’s smart mobility vision

BEKASI, INDONESIA - Media OutReach Newswire - 16 September 2025 - Green SM, the pioneering all-electric taxi service under GSM, has officially launched in Bekasi. From today, residents and visitor...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Sell by LayBy