Business Daily Media

Times Advertising

.

The Beauty of Shared Arts Premieres on CCTV-1, Telling Stories of Exchange and Mutual Learning Under the BRI

BEIJING, CHINA - Media OutReach - 6 October 2023 - Amidst the 10th anniversary of the Belt and Road Initiative (BRI), China Media Group (CMG) and the Ministry of Culture and Tourism of China jointly produced The Beauty of Shared Arts, a grand TV program focusing on international cultural exchanges, to showcase the charm of diverse cultures and promote their exchanges.

Themed around the Cultural Silk Road, this program welcomes guests from BRI members and offers a panoramic view of cultural interplay, open collaboration, and interaction among diverse cultures through the BRI. Featuring artists in China and beyond, The Beauty of Shared Arts presents viewers with refreshing contents, including singing, dancing, theatrical performances, and acrobatics to showcase the profound fusion of different cultures, as the BRI builds a modern Silk Road for the shared benefit of countries around the world. The program premiered on October 5 at about 8:00 PM on CCTV-1 and was simultaneously broadcast on online media platforms such as Yangshipin.cn and CCTV.com.

image_1.jpeg

With concerted efforts from member countries, the BRI has yielded fruitful results over the past decade, as it has promoted public well-being and fostered cultural dialogues among BRI members. Following the initiative's footsteps, The Beauty of Shared Arts shot VCRs and held interviews around the world to fully capture the BRI's vision: We advocate respect for the diversity of civilizations, the common values of humanity, the importance of inheritance and innovation of civilizations, and robust international people-to-people exchanges and cooperation.

In one episode, the program introduced viewers to the touching mentorship between Chinese train conductor Dai Rui and her Laotian counterpart Tong Kangmi on the China-Laos railway. During the episode, the two conductors sang One Belt One Road, together with Laotian singer Atisal Ratana and Hong Kong actor/singer WONG Cho-lam. The BRI has not only connected economies but also created closer ties between people from different nations. Upcoming episodes of the program will also feature guests from Southeast Asian BRI members. Through the program, viewers feel the emotional side of the BRI, as they witness the similarities, mutual understanding, and friendship between different cultures.

From the story of joint BRI contribution to the artistic performances on stage, The Beauty of Shared Arts transcends national boundaries to present direct dialogues between different cultures and arts. For instance, through their shared love for the blue and white porcelain, Director of the Jingdezhen Imperial Kiln Institute WANG Yanjun and famous Turkish artist Adil Can Güven struck an immediate connection on the program. Through innovative stage collaboration between the Turkish Fire of Anatolia Dance Troupe and Chinese dancers for the New Blue and White Porcelain, the program vividly illustrated the artistic charm of the distinct yet harmonious cultures of China and Türkiye, generating fresh cultural dynamics through mutual exchange.

The program offers many other highlights: Serbian singer Slobodan Trkulja and Chinese singer SHA Baoliang creatively adapted the classic song Bella Ciao/Goodbye My Friends; celebrated pianist LANG Lang engaged in a musical dialogue with Kazakh singer Dimash Kudaibergen on the same stage. Through the program, touching stories are seamlessly incorporated into various art forms, including music, dance, and visual aesthetics, to create a series of impressive artistic feasts.

The Beauty of Shared Arts, broadcast on CCTV-1, invites all viewers to witness the evolution of the BRI, an epic story of our times.

Hashtag: #TheBeautyofSharedArts

The issuer is solely responsible for the content of this announcement.

News from Asia

Jollibee Emerges as Vietnam's No. 1 QSR, According to Euromonitor

Key Highlights: No. 1 QSR in Vietnam (Euromonitor): Achieved top ranking despite not having the largest store network 250+ stores across 50+ provinces: Sustained expansion sinc...

VinFast Deepens Its EV Push in the Middle East Through Technology and Smart Mobility

As Gulf markets accelerate toward smart and sustainable mobility, VinFast is expanding its EV presence in the Middle East with technology-focused products, connected vehicle capabilities, and long-...

Hong Kong Momtrepreneurs' Mother's Day Flagship 2026 Concludes Successfully

Bringing Together Business Leaders and Paralympic Gold Medalist to Discuss the "Invisible Strength" of SEN Mothers and Full-Time Moms HONG KONG SAR - Media OutReach Newswire - 9 May 2026 - Hong Ko...

Vinpearl Partners With Three Leading Indian Travel Companies, Unlocking Access To A 1.47 Billion-Person Market

MUMBAI, INDIA - Media OutReach Newswire - 9 May 2026 - Vinpearl Joint Stock Company has signed Memoranda of Understanding (MoUs) with Thomas Cook India, SOTC Travel, and MakeMyTrip, three of India...

Yeebo has Fully Withdrawn from the Suzhou QingYue Board, Ceased All Involvement in Financial and Operational Decisions

Limited Impact of the Suzhou QingYue Incident on the Group’s Cash Flow HONG KONG SAR - Media OutReach Newswire - 11 May 2026 - Yeebo (International Holdings) Limited ("Yeebo" or the "Company", st...

Wiseland Eyecare Integrates Optical Coherence Tomography to Support More Detailed Eye Health Assessment

SINGAPORE - Media OutReach Newswire - 11 May 2026 - Wiseland Eyecare has introduced Optical Coherence Tomography (OCT) into its clinical eye health assessment process, strengthening its ability to...

Suanova, a Subsidiary of Yeebo, Unveils Hong Kong’s First Token‑Based NeoCloud Platform, cube-router.com

Powering the Evolution of AI Computing from "Resource‑Driven" to "Value‑Driven" Aspiring to Become the "Infrastructure Operator" for the AI Era HONG KONG SAR - Media OutReach Newswire - 11 ...

Humansa and HSBC Group Forge Pioneering Partnership to Make "Longevity as an Asset" a New Standard for Asia’s Wealthy

Partnership pairs international leading longevity institution with HSBC’ to build the region’s first integrated “health and wealth” ecosystem for high‑net‑worth families. HONG KONG SAR - Media Out...

Coastline Wealth Management Accelerates Expansion, Adds 18 Advisory Teams Across 8 New States

LONG ISLAND, US - Media OutReach Newswire - 11 May 2026 – Coastline Wealth Management announced the completion of a record-setting year marked by significant advisor growth and geographic expansio...

BGEANX Exchange Obtains New Zealand FSP License, Facilitating Compliant Global Market Operations

COLORADO, US - Media OutReach Newswire - 11 May 2026 - Recently, BGEANX Exchange officially obtained the Financial Service Provider (FSP) registration license in New Zealand. This certification pr...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...