Business Daily Media

73% of consumers globally say they trust content created by generative AI

New study from the Capgemini Research Institute finds that consumers trust generative AI to assist with financial planning, medical diagnosis, and relationship advice

TOKYO, JAPAN - Media OutReach - 26 July 2023 - The majority (51%) of consumers are aware of the latest trends in generative AI and have explored the tools. Adoption of first-wave generative artificial intelligence (AI) tools has been remarkably consistent across age groups and geographies, with over half of all generations, including Baby Boomers, having used the technology. This is according to Capgemini Research Institute's latest report, 'Why consumers love generative AI', which explores how consumers globally are using generative AI applications and how it could be the key to accelerating society's digital future.

Consumers that use generative AI frequently are most satisfied with chatbots, gaming, and search use cases, however, generative AI platforms are also being used for personal, day-to-day activities. Over half of the respondents (53%) trust generative AI to assist with financial planning. Globally, 67% of consumers indicated that they could benefit from receiving medical diagnoses and advice from generative AI, and 63% indicated that they are excited by the prospect of generative AI aiding with more accurate and efficient drug discovery. Additionally, two-thirds (66%) of consumers would be willing to seek advice from generative AI for personal relationships or life and career plans, with Baby Boomers the most likely (70%) age group to use it for this purpose.

Consumer awareness around the ethical concerns and misuse of generative AI is low

Despite the potential for cyberattacks and deepfakes, consumer awareness of the risks is low. As a result, almost half (49%) of consumers remain unconcerned by the prospect of generative AI being used to create fake news stories, and just 34% of respondents are concerned about phishing attacks. Consumer awareness around the ethical concerns of generative AI is also low, as just 33% are worried about copyright issues and even fewer (27%) are worried about the use of generative AI algorithms to copy competitors' product designs or formulas.

"The awareness of generative AI amongst consumers globally is remarkable, and the rate of adoption has been massive, yet the understanding of how this technology works and the associated risks is still very low," comments Niraj Parihar, CEO of the Insights & Data Global Business Line and member of the Group Executive Committee at Capgemini. "Whilst regulation is critical, business and technology partners also have an important role to play in providing education and enforcing the safeguards that address concerns around the ethics and misuse of generative AI. For example, our role at Capgemini is to help clients cut through the hype and leverage the most relevant use cases for their specific business needs, within an ethical framework. Generative AI is not "intelligent" in itself; the intelligence stems from the human experts who these tools will assist and support. The key to success therefore, as with any AI, is the safeguards that humans build around them to guarantee the quality of its output."

70% of consumers seek recommendations for new products and services

Almost half of consumers (43%) are keen for organizations to implement generative AI throughout customer interactions, and half of consumers are excited by the highly immersive and interactive experiences that this technology can enable. There is good opportunity for businesses as generative AI tools are already a go-to for 70% of consumers when seeking recommendations for new products and services, and the majority (64%) of consumers are open to making purchases based on these recommendations. There is no significant variation across age groups and 67% of consumers are positively anticipating generative AI's ability to offer customized fashion and home décor recommendations specifically.

Capgemini's dedicated AI Futures Lab to deliver concrete business impact

Capgemini is working with clients on AI and generative AI to respond to their specific business needs, particularly in the areas of Life Sciences, Consumer Products & Retail and Financial Services. Through its AI Futures Lab, Capgemini focuses on developing tailored solutions for clients, enabling them to leverage the potential of generative AI in a trusted, secure, and ethical framework to deliver concrete business impact.

The AI Futures Lab is a dedicated team of experts specialized in artificial intelligence from various Capgemini teams around the world, who are focused on following the evolutions of the technology, as well as researching and applying the most relevant use cases in generative AI for clients. The AI Futures Lab creates and delivers assets, education, and awareness to further enrich Capgemini's expanding expertise in this field, and the value it delivers to its clients.

Methodology

For this report, the Capgemini Research Institute conducted a quantitative survey of 10,000 consumers over the age of 18 in 13 countries across the US, Europe, and Asia Pacific: UK, US, Australia, Canada, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, and Sweden. Social and search analysis on consumer perception around generative AI was conducted in two periods: April 2022 to March 2023 for search analysis, and October 2022 to April 2023 for social analysis.

Data aggregator tools, including Google Keyword Planner data, Talkwalker, and desk research, were utilized. Data sources such as social media platforms and forums were examined in multiple languages, namely English, Italian, Japanese, French, Spanish, German, Dutch, Portuguese, and Swedish covering various countries, including Australia, Canada, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, Sweden, the UK, and the US.

Hashtag: #Capgemini

The issuer is solely responsible for the content of this announcement.

About Capgemini

Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of nearly 360,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2022 global revenues of €22 billion.

Get The Future You Want |



About the Capgemini Research Institute

The Capgemini Research Institute is Capgemini's in-house think-tank on all things digital. The Institute publishes research on the impact of digital technologies on large traditional businesses. The team draws on the worldwide network of Capgemini experts and works closely with academic and technology partners. The Institute has dedicated research centers in India, Singapore, the United Kingdom and the United States. It was recently ranked #1 in the world for the quality of its research by independent analysts.

Visit us at



News from Asia

Tsim Sha Tsui Ranked the World’s Fourth Most Expensive Shopping Street

Hong Kong's Tsim Sha Tsui maintains a high global ranking position as the world's 4th most expensive retail street; the area continued to top the APAC ranking as region's the most expensive...

"Blessed Xizang, Loving Shannan": The Cultural Tourism & Investment Promotion Event for Shannan City, Xizang Autonomous Region, China Successfully Held In Thailand

BANGKOK, THAILAND - Media OutReach Newswire - 21 November 2024 - On November 18, 2024, "Blessed Xizang, Loving Shannan": The Cultural Tourism & Investment Promotion Event (Thailand) for Shanna...

Aon appoints Magnus Roe as Global Chief Data and Analytics Officer Based in Singapore

SINGAPORE - Media OutReach Newswire - 21 November 2024 - Aon plc (NYSE: AON), a leading global professional services firm, today appointed Magnus Roe as global chief data and analytics officer...

OPPO Launches Find X8 Series Globally, Marking Steady Progress in Globalization

OPPO Find X8 and Find X8 Pro launched in global markets Overseas markets have become the growth engine for OPPO, contributing approximately 60% of its total shipments OP...

Lexus Asia Celebrates Celebrity Chef Alvin Leung's Protégé in The Maverick Academy

SINGAPORE - Media OutReach Newswire - 21 November 2024 – Lexus Asia celebrates Chef Yuda Bustara, the inaugural winner of The Maverick Academy, an innovative culinary competition series hosted by ...

Arrow Electronics Fuels SAVART Motors’ EV Manufacturing Expansion in Indonesia

Boosting engineering and supply chain capabilities to drive sustainable e-mobility JAKARTA, INDONESIA - Media OutReach Newswire - 20 November 2024 - Global technology solutions provider Arrow Ele...

Correcting and Replacing: Cake digital bank launches its fully cloud-based card management system using Visa solutions, the first of such deployment in Vietnam

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 15 November 2024 – Cake by VPBank (Cake), Vietnam's largest digital bank by user base, revenue and product variety, announced the launch of it...

Black Friday Savings: Kling AI Offers 50% Off and Free Feature Upgrades

BEIJING, CHINA - Media OutReach Newswire - 21 November 2024 - On November 11th, Kling AI, a trailblazer in AI-powered image and video generation, has announced sweeping upgrades to its user plans ...

Breaking Learning Barriers: Kumon Launches Kumon Connect, Redefining Educational Experiences

New Students Enrolling in December Courses Enjoy Exclusive Double Rewards HONG KONG SAR - Media OutReach Newswire - 21 November 2024 - The Kumon Method was first established in Japan in 1958 and h...

OPPO Elevates ColorOS 15 with Microsoft’s Advanced AI Productivity Features

SHENZHEN, CHINA - Media OutReach Newswire - 21 November 2024 - OPPO has strengthened its cooperation with Microsoft to deliver advanced AI productivity features to ColorOS 15, OPPO's next-generati...

3 Cost Effective Improvements Before Selling Your Home

If you are planning to sell your home soon, firstly you have picked a perfect time to sell. In the US, the market value of an average home continu...

Property

Property peak urges re-elected Government to renew focus on real estate sector

The Real Estate Institute of Victoria (REIV) welcomed the Andrews Government’s Cabinet announcement today, congratulating The Hon. Danny Pearson M...

Property

Preliminary clearance rates dip as capital city auction activity rises

With the spring selling season just around the corner, auction activity rose above the 2,000 mark for the first time in nine weeks, with 2,018 homes...

Property

Deep Blue Company marks 10 years of operation with major milestone of largest national market share

The Australian pioneer of digital conveyancing is now 20 times larger than the nearest competitor in the sale-to-settlement category following pla...

Property

Bridging the Gap: How Urban Architecture Integrates Green Spaces

Urban environments are often characterised by dense buildings, vehicular traffic, and limited accessibility to natural green spaces. This setup has...

Property

Strategies to Reduce Workplace Bias

As an employer or entrepreneur, you know that your business success depends on your team's productivity, efficiency, and satisfaction. But did you k...

Business Training