Business Daily Media

Times Advertising

.

Happy Rainy Days Announces Launch of the Perfectly Functional Umbrella

SINGAPORE - Media OutReach - 1 June 2023 - Happy Rainy Days, a Hong Kong brand with a mission to brighten up every dreary weather, has shown unwavering dedication to designing umbrellas that are meant to last for years.

It upholds the spirit of unremitting pursuit of excellence. With unrivaled quality and durability, its distinctive HR001 series is popular in Hong Kong and overseas.


Since an umbrella is made up of countless tiny parts, each with the possibilities to fall off, become bent or otherwise crooked under stress. Therefore, umbrellas often break not only because of the great wind, but also related to the poor assembly process. Merging Hong Kong's modern design and Taiwan's traditional craftsmanship, Happy Rainy Days ensures the quality for every part of its umbrella.

Happy Rainy Days produces only the finest umbrellas with a high level of craftsmanship. The brand poured all heart and passion into producing an umbrella that can brave rain, wind and sun. From fabric selection to frame shaping, a total of 13 highly sophisticated hand-finishing procedures are included.


Umbrella With Extra Strength And Water Resistance

To make sure the umbrella will never break easily under strong gusts and be able to hold up for the long haul, Happy Rainy specifically chose carbon fiber as the core material of the umbrella ribs.

Umbrella made with carbon fiber is much lighter than other existing materials, but still maintaining greatest strength and stability. By applying a carbon fiber frame architecture fused with ballistic grade polycarbonate joints in its products, Happy Rainy Days sets a whole new standard in wind resistance, transforming the traditional disposable umbrella into a merely defeatable shield against any unexpected weather conditions.

With a special touch on the umbrella fabrics, Happy Rainy Days is also equipped with extraordinary water repellency. Mira Toray is a top-rated waterproof cloth developed by Toray, which consists of high-density fibers of fine denier yarn that makes it possible to get rid of all raindrops with just one single swing. Nylon and polyester might be cheap, but these clothes always lose the water-repellent efficacy through everyday use. On the contrary, Mira Toray guarantees a long-lasting water repellency as water droplets roll off the fabric easier, resulting in a more outstanding drainage as well as greater durability.

No More Rusting With Aluminum Umbrella Pole

Being held under damp, rainy and dull weather frequently, it is not surprising to see rusts start spreading on the umbrella shaft, regardless of how hard users have tried to keep it dry. Positioned as a human-centric design, Happy Rainy Days is devoted to tackling this problem at the root by adopting one of the few metals that have excellent resistance to corrosion - aluminum.

Happy Rainy Days' umbrella has an ultra aluminum rod at its core, which makes a great addition to the HR001 series. Apart from being innately malleable and sturdy, the aluminum shaft also offers a high level of protection against environmental deterioration. Together with all the other features, the quality of this umbrella's construction is unquestionably outstanding and will last for many years.

Company Profile

Happy Rainy Days is managed by Castle Time Company PTE Ltd. All umbrellas are tested in SGS for non-toxic substances, UV cut level, and water repellant testing, to ensure the safety and reliability before launching to the market.

Over the past 30 years, Happy Rainy Days has been selling over 10 million umbrellas and over 1 million light and water repellent UV cut umbrellas in the world.

It can now be ordered via Shopee.


Hashtag: #Business, #Umbrella

The issuer is solely responsible for the content of this announcement.

News from Asia

Webudding Advances Digital Stationery Through IP Collaborations and Creator Tools

The digital stationery platform builds a richer ecosystem for users, creators, and brand partners, combining beloved character IP with technology that makes better products faster. SINGAPORE - Med...

HGC Announces the Launch of HGC Mobile Expanding Mobile Connectivity Footprint with Enhanced "Network-on-the-Go" Experience

HONG KONG SAR - Media OutReach Newswire - 20 April 2026 - HGC Global Communications("HGC" or the "Group"), a fully-fledged ICT service provider and network operator with extensive global coverag...

Ann Chin Popiah Brings Heritage Flavours to the Heartlands with Toa Payoh Hub Pop-Up Experience

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Ann Chin Popiah will launch a special pop-up experience at Toa Payoh Hub in mid-May 2026, expanding its presence into the heartlands through ...

XTransfer Export PMI: Emerging Markets Drive Growth, High-End Upgrading Opportunities Stand Out

GUANGZHOU, CHINA - Media OutReach Newswire - 20 April 2026 - XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, released its latest figures at the 139th China Import and Expo...

Xin Yuan Kicks Off National Bingo Day 2026, Calling for Community Action to Support Seniors

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Xin Yuan Comcare Ltd announces the launch of its inaugural National Bingo Day for Seniors 2026, set to take place on 27 June 2026 (Saturda...

The Famous CFC Makes Vietnam Debut with Chelsea Legend Jimmy Floyd Hasselbaink at Ascott Tay Ho Hanoi

The two-day programme brought over 300 Chelsea supporters and Ascott Star Rewards members together for immersive fan experiences, including the Night with the Blues event at Hanoi’s newest integrat...

Ascott Records Strongest-ever Southeast Asia Signings in 2025, Powering Multi-typology Growth

SINGAPORE - Media OutReach Newswire - 20 April 2026 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), recorded a landmark year of signings in So...

Leveraging CICPE Yacht Sub-Venue, Sanya Accelerates Development as Asia-Pacific Yachting Capital

HAIKOU, CHINA - Media OutReach Newswire - 20 April 2026 - On April 15, the Sanya International Yacht Sub-Venue of the 6th China International Consumer Products Expo (CICPE) officially kicked off...

Rhenus Logistics Strengthens Asia–Latam Trade with Record Growth in 2025

170,000 TEUs handled on the Asia–Latam trade lane, positioning Rhenus among the Top 3 logistics providers in the corridor No.

JustMarkets Announces Comprehensive Technology Ecosystem Upgrade for Gold Trading in 2026

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 20 April 2026 - JustMarkets, a global financial brokerage platform, officially announces a major infrastructure update aimed at optimizing in...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...