Business Daily Media

The Times


.

Happy Rainy Days Announces Launch of the Perfectly Functional Umbrella

SINGAPORE - Media OutReach - 1 June 2023 - Happy Rainy Days, a Hong Kong brand with a mission to brighten up every dreary weather, has shown unwavering dedication to designing umbrellas that are meant to last for years.

It upholds the spirit of unremitting pursuit of excellence. With unrivaled quality and durability, its distinctive HR001 series is popular in Hong Kong and overseas.


Since an umbrella is made up of countless tiny parts, each with the possibilities to fall off, become bent or otherwise crooked under stress. Therefore, umbrellas often break not only because of the great wind, but also related to the poor assembly process. Merging Hong Kong's modern design and Taiwan's traditional craftsmanship, Happy Rainy Days ensures the quality for every part of its umbrella.

Happy Rainy Days produces only the finest umbrellas with a high level of craftsmanship. The brand poured all heart and passion into producing an umbrella that can brave rain, wind and sun. From fabric selection to frame shaping, a total of 13 highly sophisticated hand-finishing procedures are included.


Umbrella With Extra Strength And Water Resistance

To make sure the umbrella will never break easily under strong gusts and be able to hold up for the long haul, Happy Rainy specifically chose carbon fiber as the core material of the umbrella ribs.

Umbrella made with carbon fiber is much lighter than other existing materials, but still maintaining greatest strength and stability. By applying a carbon fiber frame architecture fused with ballistic grade polycarbonate joints in its products, Happy Rainy Days sets a whole new standard in wind resistance, transforming the traditional disposable umbrella into a merely defeatable shield against any unexpected weather conditions.

With a special touch on the umbrella fabrics, Happy Rainy Days is also equipped with extraordinary water repellency. Mira Toray is a top-rated waterproof cloth developed by Toray, which consists of high-density fibers of fine denier yarn that makes it possible to get rid of all raindrops with just one single swing. Nylon and polyester might be cheap, but these clothes always lose the water-repellent efficacy through everyday use. On the contrary, Mira Toray guarantees a long-lasting water repellency as water droplets roll off the fabric easier, resulting in a more outstanding drainage as well as greater durability.

No More Rusting With Aluminum Umbrella Pole

Being held under damp, rainy and dull weather frequently, it is not surprising to see rusts start spreading on the umbrella shaft, regardless of how hard users have tried to keep it dry. Positioned as a human-centric design, Happy Rainy Days is devoted to tackling this problem at the root by adopting one of the few metals that have excellent resistance to corrosion - aluminum.

Happy Rainy Days' umbrella has an ultra aluminum rod at its core, which makes a great addition to the HR001 series. Apart from being innately malleable and sturdy, the aluminum shaft also offers a high level of protection against environmental deterioration. Together with all the other features, the quality of this umbrella's construction is unquestionably outstanding and will last for many years.

Company Profile

Happy Rainy Days is managed by Castle Time Company PTE Ltd. All umbrellas are tested in SGS for non-toxic substances, UV cut level, and water repellant testing, to ensure the safety and reliability before launching to the market.

Over the past 30 years, Happy Rainy Days has been selling over 10 million umbrellas and over 1 million light and water repellent UV cut umbrellas in the world.

It can now be ordered via Shopee.


Hashtag: #Business, #Umbrella

The issuer is solely responsible for the content of this announcement.

News from Asia

Huawei Highlights Continuous Innovation, Securing Competitive Edge Through Technological Breakthroughs

SHENZHEN, CHINA – Media OutReach Newswire – 3 October 2026 – Huawei hosted an international media roundtable today featuring Richard Yu, Executive Director, Chairman of the Investment Review Board...

Chinese media praises Shanghai Electric’s latest Malaysian project: a step forward for China’s high-end power equipment in overseas markets

SHANGHAI, CHINA – Media OutReach Newswire – 3 October 2026 – China News Service (CNS) praises Shanghai Electric's recent contract for Unit 3 of the Samalaju Combined Cycle Gas Turbine (CCGT) Proje...

HKIS - Quantity Surveying Division Conference 2026

Transforming QS Practice in a New Era: Integrating Digital Construction, Collaborative Contracting and Payment SecurityHONG KONG, CHINA – Media OutReach Newswire – 3 October 2026 - The Hong Kong...

Dr Maye Musk, author, supermodel, and dietitian, speaks at the Prudential Leadership Forum

Shares perspectives on leadership, resilience and legacy with nearly 1,000 customers, young professionals, and aspiring leaders HONG KONG SAR – Media OutReach Newswire – 4 October 2026 – Prudenti...

Awards Sweep Reflects OR's 'Empowering All Toward Inclusive Growth' Vision in Action Across Business and Society

PTT Oil and Retail Business Public Company Limited secured 12 awards across international, industry and consumer sectors in 2026, reflecting broad recognition of its vision to link business growth ...

1win Charity Directs Over $170,000 to Charitable Purposes in India

NEW DELHI, INDIA – Media OutReach Newswire – 2 October 2026 – 1win Charity continues to expand its community initiatives across India, directing more than $170,000 to projects supporting elderly ...

DP World Expands Contract Logistics Network in Thailand with New Bang Na Distribution Centre

New 10,000-square-metre distribution centre supports high-value and time-sensitive supply chains, connecting Greater Bangkok with Laem Chabang Port and manufacturing centres in Thailand’s Eastern E...

MSIG Malaysia Reinforces Long-Term Commitment to Community Resilience Through Partnership with Epic Homes

Initiative combines housing support with fire insurance protection to provide greater financial security for Orang Asli familiesKUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 2 October 2026 – ...

PRECISE and Temus establish Joint Innovation Centre to advance precision health in Singapore

Five-year collaboration will build the technology, data, and delivery capabilities needed to translate genomic research into real-world healthcare applications under Singapore's National Precision ...

Tennor Global takes 65% stake in Alpha Energy's new international arm

Houston-based Alpha Energy forms Alpha Energy International to acquire and modernise mature oil fields; Tennor provides $500 million funding facilityHOUSTON, US – Media OutReach Newswire – 2 Octob...

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

For Customer Service Week, 5-9 October, Thryv is urging small businesses to look beyond generating  enquiries and examine what happens after a custome...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...