Business Daily Media

The Times


.

Happy Rainy Days Announces Launch of the Perfectly Functional Umbrella

SINGAPORE - Media OutReach - 1 June 2023 - Happy Rainy Days, a Hong Kong brand with a mission to brighten up every dreary weather, has shown unwavering dedication to designing umbrellas that are meant to last for years.

It upholds the spirit of unremitting pursuit of excellence. With unrivaled quality and durability, its distinctive HR001 series is popular in Hong Kong and overseas.


Since an umbrella is made up of countless tiny parts, each with the possibilities to fall off, become bent or otherwise crooked under stress. Therefore, umbrellas often break not only because of the great wind, but also related to the poor assembly process. Merging Hong Kong's modern design and Taiwan's traditional craftsmanship, Happy Rainy Days ensures the quality for every part of its umbrella.

Happy Rainy Days produces only the finest umbrellas with a high level of craftsmanship. The brand poured all heart and passion into producing an umbrella that can brave rain, wind and sun. From fabric selection to frame shaping, a total of 13 highly sophisticated hand-finishing procedures are included.


Umbrella With Extra Strength And Water Resistance

To make sure the umbrella will never break easily under strong gusts and be able to hold up for the long haul, Happy Rainy specifically chose carbon fiber as the core material of the umbrella ribs.

Umbrella made with carbon fiber is much lighter than other existing materials, but still maintaining greatest strength and stability. By applying a carbon fiber frame architecture fused with ballistic grade polycarbonate joints in its products, Happy Rainy Days sets a whole new standard in wind resistance, transforming the traditional disposable umbrella into a merely defeatable shield against any unexpected weather conditions.

With a special touch on the umbrella fabrics, Happy Rainy Days is also equipped with extraordinary water repellency. Mira Toray is a top-rated waterproof cloth developed by Toray, which consists of high-density fibers of fine denier yarn that makes it possible to get rid of all raindrops with just one single swing. Nylon and polyester might be cheap, but these clothes always lose the water-repellent efficacy through everyday use. On the contrary, Mira Toray guarantees a long-lasting water repellency as water droplets roll off the fabric easier, resulting in a more outstanding drainage as well as greater durability.

No More Rusting With Aluminum Umbrella Pole

Being held under damp, rainy and dull weather frequently, it is not surprising to see rusts start spreading on the umbrella shaft, regardless of how hard users have tried to keep it dry. Positioned as a human-centric design, Happy Rainy Days is devoted to tackling this problem at the root by adopting one of the few metals that have excellent resistance to corrosion - aluminum.

Happy Rainy Days' umbrella has an ultra aluminum rod at its core, which makes a great addition to the HR001 series. Apart from being innately malleable and sturdy, the aluminum shaft also offers a high level of protection against environmental deterioration. Together with all the other features, the quality of this umbrella's construction is unquestionably outstanding and will last for many years.

Company Profile

Happy Rainy Days is managed by Castle Time Company PTE Ltd. All umbrellas are tested in SGS for non-toxic substances, UV cut level, and water repellant testing, to ensure the safety and reliability before launching to the market.

Over the past 30 years, Happy Rainy Days has been selling over 10 million umbrellas and over 1 million light and water repellent UV cut umbrellas in the world.

It can now be ordered via Shopee.


Hashtag: #Business, #Umbrella

The issuer is solely responsible for the content of this announcement.

News from Asia

AEON Bank Biz Powers Up Business Growth with Term Financing-i and Working Capital Financing-i

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 7 July 2026 - AEON Bank (M) Berhad, Malaysia's first digital Islamic bank, has expanded its business banking financing facilities with the introd...

As EVs Become the Majority of New Car Registrations in Singapore, Allianz Highlights a Shift in Ownership Mindset

SINGAPORE - Media OutReach Newswire - 7 July 2026 - Electric vehicles (EVs) have reached a defining milestone in Singapore. Allianz Insurance Singapore says the national EV conversation is evolvin...

Transformation World 2026: The Best Data for Business AI

New Kyano® product innovations: Agentic AI for data migrations and unstructured data solutions Kyano Lorna supports customers with AI-powered project intelligence SNP an...

Shanghai - New York: to Become a Benchmark for China-U.S. Subnational Cooperation

SHANGHAI, CHINA - Media OutReach Newswire - 7 July 2026 - On June 30, 2026, New York time, the launch ceremony and New York Forum for OUR WATER Season 3 were successfully held at Bloomberg Headqu...

Prudential Singapore tops global MDRT Culture of Excellence (COE) Awards with 29 agency leaders recognised in 2026

Agency leader Bryan Phang is the sole COE (Diamond Agency) winner to achieve four consecutive award wins; Prudential’s solid showing underpinned by its strong knowledge sharing and mentorship cultu...

L'Occitane En Provence Helps Malaysians Address Hair Fall Through Expert Hair & Scalp Diagnosis

Backed by Over 105,000 Hair & Scalp Diagnosis Conducted in Malaysia, L'Occitane Advocates Understanding the Cause Before Choosing the SolutionKUALA LUMPUR, MALAYSIA - Media OutReach Newswire -...

Hong Kong Residential Purchasing Power Released as Prices and Sales Rise, CRE Investment Momentum Sustains

Core Grade A Offices Lead Rental Recovery, Hong Kong Island High Streets Outperform Kowloon Residential Market: Q2 residential transaction numbers increased by 19% q-o-q and 32% y-o-y to rea...

China Hong Kong Motorsports Centre Launches HK Youth Karting Championship 2026

Creating a More Accessible Racing Pathway for Young Hong Kong Drivers to Progress Towards the Asian and International Motorsport StageEvent to be Held at Guangzhou Conghua International Circuit on ...

From Race Circuit to Global Supply Chains: DHL Powers Formula E’s Boldest Season Yet in Shanghai

Formula E Season 12 accelerates global expansion and sustainability milestones as DHL delivers precision logistics behind one of the world's most complex sporting championships Ba...

StarCharge Releases Industry White Papers: From Infrastructure to Network Systems, Microgrids Moving from Customization to Scaling Up Development

CHANG ZHOU, CHINA - Media OutReach Newswire - 7 July 2026 - The global new energy vehicle market has seen rapid growth in recent years. With continued strong expectations for new energy vehicle ex...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...