Business Daily Media

Men's Weekly

.

BRiN™ SeaDifferently – a sleek, sustainable reusable toothbrush made from recycled ocean plastic.

BRiN™ SeaDifferently – Earth-friendly and award-winning reusable toothbrush, developed by French industrial designer François Hurtaud and Hong Kong marketing veteran Karis Lim.

HONG KONG SAR - Media OutReach - 21 March 2023 - Hong Kong-based lifestyle brand, BRiN™, has unveiled its first product: SeaDifferently, a sleek, eco-friendly toothbrush holistically designed to reduce waste and support sustainability across the entire use cycle.


BRiN - SeaDifferently- Eco Friendly Replaceable Head Toothbrush Atlantic - Ocean Plastic Recycle Buy.png
BRiN - SeaDifferently- Eco Friendly Replaceable Head Toothbrush Atlantic - Ocean Plastic Recycle Buy.png

A Gold Medal winner at the Hong Kong Smart Design Awards, SeaDifferently is completely reusable – brush heads are replaceable, each using a blend of natural bio-plastic filament and recycled post-consumer plastic, while the durable handle is made from FDA-approved recycled ocean plastic, designed to last for decades.

A subscription option offers greater convenience, featuring automatic brush head refills and free worldwide shipping, with all products packed in 100% compostable materials, significantly reducing the overall environmental impact.

"The intention was to reimagine an essential consumer good as completely sustainable for people's everyday lives," said industrial designer François Hurtaud. "Our aim is to make convenience and eco-consciousness work seamlessly together, which is rarely the case for most products in the market."

BRiN™ SeaDifferently was developed by Hurtaud in partnership with marketing veteran, Karis Lim. The pair spent three years developing the BRiN brand and its launch product, SeaDifferently, with the prototype taking home Gold in the Green Awards at the 2021 Hong Kong Smart Design Awards. Additional time was spent ensuring all materials were ethically sourced and the product itself was durable enough to promote sustainability in the personal hygiene industry.

"Manual toothbrushes – even natural ones made from wood or bamboo – are difficult to recycle, due to the metal staples that attach their bristles," says Lim. "But SeaDifferently reduces waste by 90% at the end of each use cycle, an important first step to eliminating a growing global problem."

SeaDifferently's functional aesthetics are offered in a contemporary minimalist style and have been purposely designed to effortlessly adapt to future trends. The toothbrush is currently available in three different colours to suit all tastes: Atlantic, Coral, and Sand.

BRiN™ SeaDifferently toothbrush is set to revolutionize the personal hygiene industry, offering a stylish, sustainable solution to traditional toothbrushes. By choosing SeaDifferently, customers can actively reduce their individual environmental impact and promote a cleaner, eco-friendly future for all.

Pricing:

Hashtag: #brintoothbrush #cleanwithbrin #brinseadifferently #oceanplastic #sustainableoralcare #reusabletoothbrush #sustainabledentistry #ecotoothbrush #consciousconsumer #reducewaste #sustainablelifestyle #recycledplastic #greenlifestyle




The issuer is solely responsible for the content of this announcement.

About BRiN™

BRiN™ is a lifestyle brand aiming to reimagine everyday essentials, through conscious and convenient product solutions that emphasize sustainability. Founded in 2020 by husband-and-wife creatives François Hurtaud and Karis Lim, BRiN™ is emboldened with a goal to guide consumers in their Earth-conscious journey, inspiring them to reconsider the overall environmental impact of our basic consumer goods.

BRiN's first product was launched in 2022, SeaDifferently, a reusable toothbrush made of recycled materials, awarded a Gold Medal at the Hong Kong Smart Design Awards. Future releases aspire to continue the intersect between contemporary design and convenient sustainability, while collaborating in tandem with eco-friendly partners and communities.

About François Hurtaud

began his design career as a studio designer in 2008, after graduating with a Master's degree in Advanced Studies in Cross-Cultural Design at Shanghai University, China as well as a Bachelor's degree in Industrial Design at L'Ecole de Design de Nantes, France.

Hurtaud then oversaw the design teams of several major consumer goods companies, demonstrating his insightful understanding of social and sustainable design, cross- cultural design, as well as the precarious balance of function and form in luxury design and production.

Since an early age, Hurtaud was instilled with a passion for art, science and technology, cultivated through his education and apprenticeship in the field of design. Imparted with the opportunity to work in different countries and continents, at agencies and companies that explored multitude design aspects, he now considers design to be an equation – attempting to discover creative solutions that balance functionality and aesthetics, sustainability and profitability, and viability and legitimacy.

Hurtaud's designs have been bestowed with multiple international design awards and accolades, including Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

Today, Hurtaud runs his own multi-disciplinary boutique design agency in Hong Kong, delivering human-centric design solutions highlighted by their sustainable approaches, to consumer product companies in both the mass market and luxury sectors.


News from Asia

Etiqa Insurance Singapore Launches "Live Ready With You" Brand Campaign that brings Readiness to Life in Uncertain Times

Etiqa reaffirms its commitment to being there for Singaporeans during life’s unexpected moments, inspired by real-life experiences and emotional storiesSINGAPORE - Media OutReach Newswire - 15 Sep...

OROJIN™️ Makes Global Debut at BIOHK 2025 to Lead The Future of Preventive Medicine

Breakthrough Chewable Chlorogenic Acid Tablet Designed To Support Immunity, Cellular Vitality and Metabolism.HONG KONG SAR - Media OutReach Newswire - 15 September 2025 - OROJIN™️, the breakth...

Finex Trader Wins BYD M6 in Get X2 Promo

JAKARTA, INDONESIA - Media OutReach Newswire - 15 September 2025 - Finex, an acclaimed Indonesian broker, announces the grand winner of the Get X2 promo, a 2025 New Year’s promotion celebrating s...

CIFTIS rides new wave of cultural consumption

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - The culture and tourism services exhibition hall was among the most vibrant venues at the 2025 China International Fair for Trade in ...

China's innovative service sector unlocks fresh int'l cooperation potential, says Australian accounting expert

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - The transition of China's service sector toward innovation and cutting-edge technologies is opening new avenues for global cooperatio...

AI innovation injects new momentum into China's services trade

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - Amid the buzz of the ongoing 2025 China International Fair for Trade in Services (CIFTIS), a robot dog is stealing the show...

Services trade emerges as key engine for China's high-quality development

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - The services trade is becoming an increasingly crucial engine for China's economic growth and has substantial potential, driven by te...

Jennings Unveils Its Experience Center: A Tactile, Design-Driven Approach to Laminate Selection

SINGAPORE - Media OutReach Newswire - 15 September 2025 - Jennings Trading Enterprise Pte Ltd has officially opened its new Experience Center at Kranji Green, Singapore. More than just a showcas...

China advances services trade, unlocking opportunities for global collaboration

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - Amid global trade headwinds, China is sending fresh signals that it will further advance trade in services, providing strong momentum...

Services trade surges as China embraces smart technologies, openness

BEIJING, CHINA - Media OutReach Newswire - 15 September 2025 - In Shougang Park, a former ironworks site in western Beijing, new technologies from AI to cloud computing and green innovation are on...

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Sell by LayBy