Business Daily Media

.

BRiN™ SeaDifferently – a sleek, sustainable reusable toothbrush made from recycled ocean plastic.

BRiN™ SeaDifferently – Earth-friendly and award-winning reusable toothbrush, developed by French industrial designer François Hurtaud and Hong Kong marketing veteran Karis Lim.

HONG KONG SAR - Media OutReach - 21 March 2023 - Hong Kong-based lifestyle brand, BRiN™, has unveiled its first product: SeaDifferently, a sleek, eco-friendly toothbrush holistically designed to reduce waste and support sustainability across the entire use cycle.


BRiN - SeaDifferently- Eco Friendly Replaceable Head Toothbrush Atlantic - Ocean Plastic Recycle Buy.png
BRiN - SeaDifferently- Eco Friendly Replaceable Head Toothbrush Atlantic - Ocean Plastic Recycle Buy.png

A Gold Medal winner at the Hong Kong Smart Design Awards, SeaDifferently is completely reusable – brush heads are replaceable, each using a blend of natural bio-plastic filament and recycled post-consumer plastic, while the durable handle is made from FDA-approved recycled ocean plastic, designed to last for decades.

A subscription option offers greater convenience, featuring automatic brush head refills and free worldwide shipping, with all products packed in 100% compostable materials, significantly reducing the overall environmental impact.

"The intention was to reimagine an essential consumer good as completely sustainable for people's everyday lives," said industrial designer François Hurtaud. "Our aim is to make convenience and eco-consciousness work seamlessly together, which is rarely the case for most products in the market."

BRiN™ SeaDifferently was developed by Hurtaud in partnership with marketing veteran, Karis Lim. The pair spent three years developing the BRiN brand and its launch product, SeaDifferently, with the prototype taking home Gold in the Green Awards at the 2021 Hong Kong Smart Design Awards. Additional time was spent ensuring all materials were ethically sourced and the product itself was durable enough to promote sustainability in the personal hygiene industry.

"Manual toothbrushes – even natural ones made from wood or bamboo – are difficult to recycle, due to the metal staples that attach their bristles," says Lim. "But SeaDifferently reduces waste by 90% at the end of each use cycle, an important first step to eliminating a growing global problem."

SeaDifferently's functional aesthetics are offered in a contemporary minimalist style and have been purposely designed to effortlessly adapt to future trends. The toothbrush is currently available in three different colours to suit all tastes: Atlantic, Coral, and Sand.

BRiN™ SeaDifferently toothbrush is set to revolutionize the personal hygiene industry, offering a stylish, sustainable solution to traditional toothbrushes. By choosing SeaDifferently, customers can actively reduce their individual environmental impact and promote a cleaner, eco-friendly future for all.

Pricing:

Hashtag: #brintoothbrush #cleanwithbrin #brinseadifferently #oceanplastic #sustainableoralcare #reusabletoothbrush #sustainabledentistry #ecotoothbrush #consciousconsumer #reducewaste #sustainablelifestyle #recycledplastic #greenlifestyle




The issuer is solely responsible for the content of this announcement.

About BRiN™

BRiN™ is a lifestyle brand aiming to reimagine everyday essentials, through conscious and convenient product solutions that emphasize sustainability. Founded in 2020 by husband-and-wife creatives François Hurtaud and Karis Lim, BRiN™ is emboldened with a goal to guide consumers in their Earth-conscious journey, inspiring them to reconsider the overall environmental impact of our basic consumer goods.

BRiN's first product was launched in 2022, SeaDifferently, a reusable toothbrush made of recycled materials, awarded a Gold Medal at the Hong Kong Smart Design Awards. Future releases aspire to continue the intersect between contemporary design and convenient sustainability, while collaborating in tandem with eco-friendly partners and communities.

About François Hurtaud

began his design career as a studio designer in 2008, after graduating with a Master's degree in Advanced Studies in Cross-Cultural Design at Shanghai University, China as well as a Bachelor's degree in Industrial Design at L'Ecole de Design de Nantes, France.

Hurtaud then oversaw the design teams of several major consumer goods companies, demonstrating his insightful understanding of social and sustainable design, cross- cultural design, as well as the precarious balance of function and form in luxury design and production.

Since an early age, Hurtaud was instilled with a passion for art, science and technology, cultivated through his education and apprenticeship in the field of design. Imparted with the opportunity to work in different countries and continents, at agencies and companies that explored multitude design aspects, he now considers design to be an equation – attempting to discover creative solutions that balance functionality and aesthetics, sustainability and profitability, and viability and legitimacy.

Hurtaud's designs have been bestowed with multiple international design awards and accolades, including Good Design Award, Red Dot Design Award, German Design Award and A' Design Award.

Today, Hurtaud runs his own multi-disciplinary boutique design agency in Hong Kong, delivering human-centric design solutions highlighted by their sustainable approaches, to consumer product companies in both the mass market and luxury sectors.


News from Asia

Get Ready for the Summer’s Hottest Sale With iShopChangi

Get the holidays off to a flying start this June as iShopChangi ushers in the summer with irresistible deals to indulge in. Enjoy over 60% off in sitewide discounts, on top of the hottest deals fro...

BKH-ICD Showcases Upcoming New Inland Port to Boost Trade between Thailand and Malaysia

HAT YAI, THAILAND- Media OutReach - 1 June 2023 - BKH-ICD hosted an event in Hatyai with leading shipping lines and major forwarding players from South Thailand to introduce and provide progress u...

Skyborn Renewables appoints Stine Würtz Jepsen as CHRO

HAMBURG, GERMANY - EQS Newswire - 1 June 2023 - Skyborn Renewables (Skyborn) has appointed Stine Würtz Jepsen as Chief Human Resources Officer (CHRO) effective 1 June 2023. ...

Prince Holding Group and CanCham Explore Synergies for Future Partnerships in Cambodia

PHNOM PENH, CAMBODIA - Media OutReach - 1 June 2023 - Prince Holding Group (PHG) recently hosted members of the Canadian Chamber of Commerce in Cambodia (CanCham) for a courtesy visit and di...

Hong Kong In-Home Expo 2023 Opens Today

The largest-ever public access, one-stop home expo HONG KONG SAR - Media OutReach - 1 June 2023 - Organized by Exhibition Group Limited, the largest-ever public access one-stop home expo "Hong Kon...

BingX Launches Special Events for Peer-to-Peer Crypto-Fiat Traders, Providing Rewards for First Trades

SINGAPORE - Media OutReach - 2 June 2023 - BingX, the leading social trading platform, is proud to announce its innovative peer-to-peer (P2P) trading feature, empowering users to ...

New Report Finds Enterprises are Accelerating Edge Adoption to Get Ahead of the Competition with Nearly 70% Leveraging Edge to Solve Critical Business Challenges

NTT’s Edge Advantage report surveyed 600 enterprises leveraging edge to enable data-driven decision making; uncovered concerns around infrastructure capabilities. 88% cite 5G as an importan...

Udokan Copper helps restore Siberian sturgeon population as part of its ESG program

MOSCOW, RUSSIA - Media OutReach - 2 June 2023 - Udokan Copper, one of the largest industrial companies operating in Russia's Far East, is funding a program to restore the population of Siberian st...

Oi Wah and PACM Group entered into MOU

To cooperate in developing mortgage loan businesses including overseas market HONG KONG SAR - Media OutReach - 2 June 2023 - The board of directors of Oi Wah Pawnshop Credit Holdings Limited (HKE...

NetDragon Websoft Inc. Was Invited To Participate In The 18th United Nations Vesak Day and Developed The "UN Vesak Day Metaverse"

BANGKOK, THAILAND - Media OutReach - 2 June 2023 - On 1st and 2nd June, the 18th United Nations Vesak Day was held at the United Nations International Conference Center and Mahachulalongkornrajavi...

Business Reports

Blockchain is a key technology – a computer scientist explains why the post-crypto-crash future is bright

Blockchain technology has many uses beyond cryptocurrency.Yuichiro Chino/Moment via Getty ImagesPeople hear a lot about blockchain technology in relation to cryptocurrencies like bitcoin, which rely on blockchain systems to keep r...

Shippit and Shopline join forces to deliver seamless eCommerce shipping experiences for retailers

Shippit, the industry-leading last-mile delivery platform, is excited to announce a strategic partnership with Shopline, Asia's premier online seller. This partnership embeds Shippit as the delivery solution of choice for reta...

Alistair Wilson returns as Managing Director at Imagination in Melbourne

Award-winning experience design company, Imagination, today announces that Alistair Wilson has been appointed to the newly created role of Managing Director, Melbourne - rejoining the office that he helped establish more than ...