Business Daily Media

Times Advertising

.

NetApp Advance Offers Organizations Next Level Hybrid Cloud Flexibility and Efficiency

NetApp’s new portfolio of programs and guarantees makes it easier to manage storage investment and avoid sporadic capital expenditures

SINGAPORE - Media OutReach - 8 February 2023 - NetApp® (NASDAQ: NTAP), a global, cloud-led, data-centric software company, today announced the availability of NetApp Advance, a new portfolio of storage programs and guarantees to help customers cost-effectively future proof on-premises environments.

NetApp Advance evolves the storage lifecycle, allowing organizations the possibility to avoid complex, costly, and time-consuming refresh cycles by enabling ongoing, non-disruptive hardware upgrades – and ensures efficient, secure and sustainable storage with new guarantees offered to meet the needs of organizations today.

With simplified storage ownership and management, NetApp Advance can help to eliminate complex, time-consuming, and costly upgrade cycles while staying current with technology innovations. Organizations can choose on-premises or cloud storage options to future-proof environments to scale securely, seamlessly, and non-disruptively as they grow. Advance also brings sustainability and efficiency best practices and capabilities that continually improve energy efficiency and operational performance to reduce carbon footprint.

"NetApp Advance brings peace of mind to forward looking organizations in need of storage solutions that can adapt and scale as their business changes and grows," said Sandeep Singh, Senior Vice President, Enterprise Storage at NetApp. "With NetApp Advance, we're offering customers the confidence that their storage investment today will provide the flexibility to meet their hybrid cloud needs for the future."

New benefits of NetApp Advance include:

  • Reducing the cost, complexity, and disruption of tech refreshes by buying once and evolving continuously.
  • Greatly reducing the risk previously associated with the journey to hybrid cloud with the flexibility to easily scale out to the cloud if or when business demands it.

Part of NetApp Advance, the new NetApp Storage Lifecycle Program offers:
  • No additional cost non-disruptive upgrades to the latest storage controller technology every three, four, or five years
  • Option to upgrade controllers at only incremental cost prior to three-year renewal.
  • Optional capacity refresh allowing customers to replace lower capacity drives as part of a storage refresh, so customers never have to buy the same capacity twice and can achieve a more efficient & sustainable data center footprint.
  • Remotely managed software updates including non-disruptive ONTAP software upgrades packed with new capabilities and enhancements.
  • Premier-level support services, with Active IQ and Cloud Insights that enable full-stack visibility and AIOps to streamline observability of the infrastructure beyond the storage layer in a single interface to quickly pinpoint issues and simplify troubleshooting. While ONTAP Essentials provides detailed overviews of ONTAP inventories, workloads, and data protection.

Additionally, the NetApp Storage Lifecycle Program introduces the NetApp Cloud Advantage Program, which allows organizations to trade in controllers for full credit toward their choice of NetApp cloud solutions to enable easy scale out to the cloud in order to meet changing business demands – and two new guarantees to benefit organizations in need of agile and efficient storage consumption options and models.

NetApp's 4:1 SAN Storage Efficiency Guarantee offers that if workload efficiency goals are not met, NetApp will rectify this at no cost to the customer. Available for all AFF all-flash systems.*

NetApp will also introduce a new Sustainability SLA for NetApp Keystone customers. Keystone comes standard with 99.999 percent data availability.* Now Keystone will provide a standard Watts/TB for each SLA-based performance level, with service credits available if those targets are not met. This new SLA is planned for availability in the first calendar quarter of 2023 and specific terms and conditions will apply.

With NetApp BlueXP, customers will soon have access to a new, industry-first Sustainability Dashboard – available for preview in the first quarter of NetApp's fiscal year 2024. This dashboard provides a holistic view of an organization's IT environment with real data measuring power, energy and heat usage to deliver a sustainability scorecard. By offering actionable insights with AIOps to improve their overall score and reduce their storage carbon footprint, organizations can simply and easily monitor and achieve their IT sustainability goals.

"Hybrid multicloud has become the foundation of modern businesses in APAC," said Sanjay Rohatgi, Senior Vice President and General Manager, NetApp Asia Pacific. "With NetApp Advance, customers can have the confidence that when they move to the cloud, the simplified storage ownership they enjoy today can quickly scale up, and give them new levels of efficiency and sustainability to meet changing business needs."

"As a NetApp partner, EVT is helping our joint customers optimize their IT environment and accelerate their journey to the cloud," said Scott Gelb, Solutions Architect at Enterprise Vision Technologies. "With NetApp's announcement of NetApp Advance, we're now perfectly positioned to help customers do just that by providing a flexible path to non-disruptive upgrades of their on-premises hardware systems, or to right-size their hybrid cloud environments as they scale out to any cloud with credits toward their choice of NetApp cloud solutions. By future-proofing their investment with Advance, we can limit risk and offer infrastructure agility as their business evolves."

NetApp Advance is available today. Also announced today, the upcoming availability of NetApp AFF C-Series, a new family of capacity flash storage options that deliver lower cost all-flash storage, and NetApp AFF A150, a new entry-level storage system in the AFF A-Series family of all-flash systems.

*Terms and conditions will apply.

Additional Resources

Hashtag: #NetApp

The issuer is solely responsible for the content of this announcement.

About NetApp

NetApp is a global, cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services, and applications to the right people—anytime, anywhere. Learn more at or follow us on , , , and .

NETAPP, the NETAPP logo, and the marks listed at are trademarks of NetApp, Inc. Other company and product names may be trademarks of their respective owners.

News from Asia

XEV Dismantles the Dealership Model: New "Hardware + Service" Ecosystem Separates Vehicle Cost from Power and Slashes EV Entry Prices in Europe

TURIN, ITALY - Media OutReach Newswire - 14 April 2026 - The traditional automotive model is obsolete. It is rigid, capital-heavy, and dependent on massive dealership inventories that drive up cos...

SIM Global Education’s guide to navigating the first 30 days of university life

SINGAPORE - Media OutReach Newswire - 15 April 2026 - The first 30 days of university can shape everything that follows, from academic confidence and friendships to a student's overall sense of be...

L’Occitane en Provence Announces the Return of Its Iconic Amande Sublime Collection, Redefining Daily Shower as a Conscious Ritual

Rooted in Provençal Almond Heritage, Crafted for Modern Better‑Being KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 15 April 2026 - In a world that rarely slows down, a shower remains o...

Asian Agri Distributes 30,000 Litres of Premium Cooking Oil Across Three Provinces in Sumatra Ahead of Eid

SINGAPORE - Media OutReach Newswire - 15 April 2026 - Ahead of Eid al-Fitr, demand for staple goods typically rises. To help communities access essential items at more affordable prices during Ram...

HDBank partners with London Stock Exchange to expand global capital access for Vietnamese enterprises

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 15 April 2026 - The HCM City Development Commercial Bank (HDBank) has entered into a strategic partnership agreement with the London Stock Exc...

Brother Introduces New A3 Business Smart Inkjet Series : High-speed Performance for Bold Creativity

HONG KONG SAR - Media OutReach Newswire - 15 April 2026 - On 1 April, Brother announced the upcoming availability of the MFC-J3960DW and MFC-J3660DW — two new A3 colour inkjet multifunction pr...

ACUVUE RALLIES 2026 Transform Plaza Singapura into Singapore’s First In-Mall Pickleball Arena, Bringing Communities Closer Through Sport

SINGAPORE - Media OutReach Newswire - 15 April 2026 - Singapore’s growing pickleball movement took centre stage last weekend as ACUVUE RALLIES 2026 introduced the country’s first competitive pickl...

US$10 Million Tech Startup- VinoBuzz, Takes the Traditional Wine Market by Storm as Hong Kong’s First AI Agent & Marketplace for Wine

VinoBuzz closed angel round at US$10M valuation, gained 1,000+ registered users in two weeks of beta, and redefines wine discovery with 10‑second matching, 1‑minute event planning, and hour‑deliver...

Citi and Endowus Deepen Partnership with Credit Card Collaboration

First-ever joint campaign for credit card unlocks enhanced digital investment solutions and exclusive lifestyle privileges for clients HONG KONG SAR - Media OutReach Newswire - 15 April 2026 - As ...

THE COLLECTIVE by JustCo Opens in Bengaluru, Strengthening Luxury Workspace Presence in India

BENGALURU, INDIA - Media OutReach Newswire - 15 April 2026 - THE COLLECTIVE, the hospitality-led luxury flexible workspace brand by JustCo, announces the opening of its newest centre at Helios Bus...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...