Business Daily Media
LayBys.com

Moloco Announces Daisuke Yokokawa as VP, Global Marketing

Meta and Google veteran brings a robust background in adtech and e-commerce

SINGAPORE - Media OutReach - 24 November 2022 - Moloco, a leader in machine learning and growth solutions for performance marketers, today announced the appointment of Daisuke Yokokawa as Vice President, Global Marketing.

Based in Singapore, Yokokawa will lead Moloco's marketing teams globally, responsible for Product Marketing, Communications, Growth Marketing, and Brand Marketing. Yokokawa will also serve as the site lead for Moloco's Singapore office.

Daisuke Yokokawa
Daisuke Yokokawa

Mr. Yokokawa's appointment comes at a transformative time for Moloco. Moloco Cloud DSP, the company's flagship product, is seeing significant growth as mobile marketers, now more than ever, rely on Moloco for consistent and scalable return on ad spend for their mobile ad campaigns. Additionally, Moloco Retail Media Platform for e-commerce marketplaces attracts attention as the only retail media solution focusing on the unique needs of marketplaces. It enables their merchants to create ad campaigns that increase discoverability and sales through relevant ad placements to the right shoppers at the right time.

"With Daisuke's deep background in advertising, e-commerce, and global brand strategy, he is uniquely positioned to further Moloco's continued growth. His experience aligns with our priority to position Moloco as the leader in performance ad-tech powered by machine learning, requiring fully optimized teams and robust partnerships to do so," said Sunil Rayan, Chief Business Officer, Moloco.

As a senior leader with experience in consumer and business marketing in the global technology sector, Yokokawa brings a track record of growing businesses and brands through strategy design, launching innovative marketing programs across the customer life cycle, and building championship teams in geographically distributed and diverse cultures.

Yokokawa has held senior marketing roles at Meta, as Director of Marketing for Southeast Asia & Emerging Markets, and at Google, where he held product and business marketing positions in the US and Japan. Additionally, he held roles at Rakuten, The Boston Consulting Group, and Unilever. Most recently, he was Head of Retail Marketing APAC at Coinbase.

"Moloco's vision of using its machine learning technology to bring more equity to the global economy for businesses of all sizes is inspiring. The products are best in class for optimized ad performance and, combined with its leadership and culture, it makes Moloco a great team to join," said Daisuke Yokokawa, VP Global Marketing, Moloco.

Hashtag: #Moloco

The issuer is solely responsible for the content of this announcement.

About Moloco

Moloco's goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco's machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit .

News from Asia

TWP Redefines Sydney's Workspace Landscape With Two New Cutting-edge Centres In Q1, 2024

SYDNEY, AUSTRALIA - Media OutReach - 20 September 2023 - Following its successful launch at Quay Quarter Tower in Sydney in late 2022, The Work Project (TWP) is set to expand its footprint with tw...

Major Automotive Themed Event in Town International MotorXpo (IMXpo) 2023 Returning in December

HONG KONG SAR - Media OutReach - 20 September 2023 - International Motor Show (HK) Management Limited (IMSML) is pleased to announce the return of its highly anticipated automotive event, Internat...

Appier elevates Hotel Monterey’s personalized 'Omotenashi' hospitality with AI

Empowering enhanced hotel marketing and customer engagement with AI-driven strategies TOKYO, JAPAN - Media OutReach - 20 September 2023 - Appier is pleased to announce its strategic collaboration ...

A Step Towards a Greener Hong Kong: TÜV Rheinland Launches First-ever Hydrogen Safety Training Courses in Hong Kong

HONG KONG SAR - Media OutReach - 20 September 2023 - TÜV Rheinland, a leading global provider of technical, safety, and certification services, today announced the launch of its first-ever Hydroge...

Celebrate a Decade of Shopping Joy with iShopChangi's 10th Happiversary!

Get ready for the ultimate anniversary bash! Celebrate iShopChangi's 10th Happiversary with a spectacular line-up of irresistible deals, limited-edition Birthday Sets, and rewarding surprises. Runn...

OctaFX: August inflation data may give more power to the ringgit

Malaysia's sharp decline in inflation is likely to stop: August figures will likely remain at 2.0%. Against the backdrop of monetary policy easing, this may support the ringgit. Kar Yong Ang, the O...

Dive into the Taitung Blue Ocean Daily Festival! Experience the Chill Taitung Blue Ocean Daily Life

TAITUNG, TAIWAN - Media OutReach - 20 September 2023 - Welcome to the 2023 Blue Sea Life Festival! We're inviting you to join us from September 29th to October 1st at the Taitung Flowing Lake...

FBS and Thai Influencer Trader Mait Team Up to Empower Traders Through Data-Driven Strategies

BANGKOK, THAILAND - Media OutReach - 21 September 2023 - FBS, a leading international online trading platform, announces its long-term partnership with Trader Mait, a rising YouTube influencer fr...

KAUST enhances the Kingdom's economic competitiveness by forging transformative research and innovation collaboration with China's Shenzhen City

HONG KONG SAR - Media OutReach - 21 September 2023 - King Abdullah University of Science and Technology (KAUST) has bolstered its strategic ties by collaborating with leading innovation and acad...

Popular

What are strike funds? A labor-management relations expert explains

Actor and writer Marissa Carpio pickets with SAG-AFTRA members in front of Netflix offices in August 2023 in New York City.John Nacion/Getty ImagesWhen people go on strike, their employers don’t pay them. That makes it hard ...

Navigate the challenges of cloud economics to maximise value and transform your business

Amid the ever-evolving landscape of technology, Australian businesses are increasingly recognising the immense opportunities presented by cloud-based economic models. Research shows that cloud infrastructure services spend in ...

TK Maxx is opening at Ocean Keys Shopping Centre in Perth

After much popular demand, TK Maxx has announced it will be opening the doors of its first Perth store at Ocean Keys Shopping Centre in Clarkson on Thursday 5th October at 9am. This will be the 78th TK Maxx store to open in A...

Virtual Office