Business Daily Media

Men's Weekly

.

Pattern Sees Accelerated Growth During Singles’ Day for Second Consecutive Year

Double 11 GMV for the company rose 180% year-over-year, outperforming the market and setting revenue records in China for its partner brands.

HONG KONG SAR - Media OutReach - 24 November 2022 - Pattern, the category leader for global ecommerce acceleration, recently closed another successful Singles' Day sales event—driving accelerated growth for its partner brands during the world's largest online shopping festival.

Pattern's total gross merchandise value (GMV) in China during the 2022 Singles' Day sales period was up 180% over the previous year—outperforming the market, which saw comparable GMV generated during Singles' Day 2022 to the previous year.

Throughout the event, Pattern analysts observed strong demand for high-quality foreign products—a signal that Chinese shoppers are continuing to pursue quality over price. Health-related products, in particular, saw elevated demand driven by consumer preferences for prioritising personal health.

"A robust Double 11 sales event demonstrates the resilience of China's economy, especially in the face of global economic headwinds, COVID-19 outbreaks, and supply chain disruption," said Pattern Chief International Officer Chris Vincent. "As the second-largest economy in the world, China continues to be one of the most exciting opportunities for Western brands to expand their customer bases and drive growth."

Pattern's unique business model, local expertise, and patented ecommerce acceleration technology were all factors in the company's 2022 Singles' Day success. Partner brands that have been trading with Pattern in China for more than a year experienced an 88% uplift in sales year over year, on average, with many seeing their products in the top 10 of their respective categories.

"There's nothing we love more than helping brands accelerate their growth, especially during a massive sales event like 11.11," said Pattern Asia General Manager Arthur Cheung. "The strong result we delivered during Singles' Day speaks to our relentless drive to support our brand partners in adapting to China's unique ecosystem—leveraging a mixture of on and off-platform advertising, live streaming, influencer marketing, and localised content that resonates with Chinese shoppers."

As the ecommerce and marketplace accelerator of choice for hundreds of consumer brands, Pattern acts as a trade partner and master distributor in key markets. The company is in the top 5% of all authorised Tmall trade partners, is one of the largest Amazon sellers in the world, and supports brands to accelerate sales on hundreds of critical marketplaces— including JD.com, Lazada, Shopee, Coupang, and eBay.

Pattern manages every aspect of a brand's marketplace presence while providing actionable-data transparency and real-time visibility of key success metrics. Unlike other trade partners in the region, Pattern leverages a stock-buy model that creates uniquely aligned incentives and synergies that are proven to drive accelerated growth on Tmall and across hundreds of global marketplaces.

In addition, Pattern's consulting team helps brands navigate the increasing complexity of online commerce—leveraging the latest data science to uncover opportunities for growth in China and throughout the Asia-Pacific region.

To learn how Pattern's ecommerce acceleration platform can supercharge your brand's ecommerce growth in China and beyond, please visit pattern.com/hk-en

Hashtag: #Pattern

The issuer is solely responsible for the content of this announcement.

About Pattern

Pattern is the category leader for global ecommerce and marketplace acceleration in China and beyond. Since its founding in 2013, Pattern has profitably grown to more than 1,200 employees operating from 22 global locations. Hundreds of global brands depend on Pattern's ecommerce acceleration platform every day to drive profitable revenue growth on D2C websites and across hundreds of global marketplaces—including Tmall, JD.com, Lazada, Shopee, and Coupang. To learn more, visit or email press@pattern.com

News from Asia

XCoffee Launches the Region’s First AI-Powered Smart Robotic Beverage

SINGAPORE - Media OutReach Newswire - 10 October 2025 - XCoffee, a Singapore-based beverage technology company, unveiled the latest evolution of its AI-powered smart robotic beverage, reinforcing ...

Jollibee Group Named Among Top Global Restaurant Brands for Sustainability Perception Value

Jollibee Group also ranked #1 in Brand Finance 2025 Sustainability Perceptions Index among all Philippine companies MANILA, PHILIPPINES - Media OutReach Newswire - 9 October 2025 - Jollibee Group...

The G-DRAGON 2025 WORLD TOUR [ÜBERMENSCH] IN HANOI - Day 2 Tickets Now On Sale At 8Wonder Ocean City

HANOI, VIETNAM - Media OutReach Newswire - 10 October 2025 - The Vietnamese music scene is experiencing an unprecedented seismic event: G-DRAGON has assented to fan demands, officially announcing...

XIXILI Unveils Pinktober Campaign in Honour of Breast Cancer Awareness Month

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 11 October 2025 - For XIXILI, support is more than a design principle; it is a mission woven into every seam. In conjunction with Breast Cancer A...

Haikou, China: Where the City Becomes a Stage, and Art Belongs to All

HAIKOU, CHINA - Media OutReach Newswire - 11 October 2025 - From September 28 to October 8, Haikou, the capital of China's Hainan Province, won global attention with its colorful public art activi...

VinFast sets national record, surpasses 100,000 vehicles sold in just three quarters

HANOI, VIETNAM - Media OutReach Newswire - 11 October 2025 - VinFast has officially become the first automobile brand in Vietnam to surpass 100,000 vehicle sales within the first three quarters o...

Linyi international sourcing conference enhances global trade links

LINYI, CHINA - Media OutReach Newswire - 11 October 2025 - The 3rd Linyi Trade City International Sourcing Conference for Belt and Road Cooperation kickstarted a global trade extravaganza on Oct 1...

CGTN:How China is empowering women and advancing 'her power'

BEIJING, CHINA - Media OutReach Newswire - 11 October 2025 - An article published by CGTN highlights China's upcoming Global Leaders' Meeting on Women in Beijing, marking 30 years since the 1995 B...

B.Grimm Power Joins Hands with Sawasdee Seoul Thai Festival 2025

Celebrating Thai Culture and Soft Power on the Global Stage While Highlighting the Success of Korea’s Clean Energy Transformation BANGKOK, THAILAND - Media OutReach Newswire - 9 October 2025 - B.G...

VIVANT Launches Wine App to Enable Wine Lovers with AI-Powered Sommelier Guidance

New app pairs with VIVANT’s award-winning precision wine accessories to enable smart wine ecosystem SINGAPORE - Media OutReach Newswire - 13 October 2025 - VIVANT, a pioneer in wine temperature t...

Qantas to Serve Nan’s Davidson Plum Cookie

Lake Macquarie, NSW (Awabakal Country): From a single mother’s kitchen bench to supermarket shelves, Wiradjuri entrepreneur Terri-Ann “Tezzi” Dani...

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...