Business Daily Media

Times Advertising

.

Youth Physical Activity Report Cards Reveal Lack of Physical Activity Among Youth in Asia

Sun Life partners with Active Healthy Kids Global Alliance (AHKGA) to sponsor the Youth Physical Activity Report Cards program across Asia.

HONG KONG SAR - Media OutReach - 23 November 2022 - The Active Healthy Kids Global Alliance (AHKGA) released Youth Physical Activity Report Cards sponsored by Sun Life for five Asian markets including Hong Kong, Indonesia, Malaysia, the Philippines and Vietnam.

The report cards show that the overall physical activity levels of children and adolescents in these markets is far from satisfactory, raising an alarm for stakeholders to work together to improve the physical activity levels of children and youth in the post-pandemic era.

Sun Life has partnered with the AHKGA to support the Youth Physical Activity Report Cards, which are an evidence-based synthesis of children's and adolescents' behavior toward physical activity. By using a series of indicators related to individual behaviors, settings, strategies and other factors, the report cards provide insights and recommendations for improving the physical health of young people in Asia and around the world.

The report cards published in 2022 as part of AKHGA's Global Matrix 4.0, provide a first opportunity to assess child and youth physical activity in a post-pandemic era.

    • In terms of overall physical activity, Hong Kong and Malaysia attained a grade D- while Indonesia, the Philippines and Vietnam received a grade F, which means fewer than 20% of children ages 6 to 17 are achieving at least an average of 60 minutes per day of moderate to vigorous physical activity (MVPA) across the week. That is a recommendation from the World Health Organization (WHO) on how much physical activity is needed for the good health of young people.[1]
    • Children's increasingly sedentary behavior is concerning in both mature and fast-developing economies such as Hong Kong (grade D) and Vietnam (grade C-). More than half of youth spend more than 2 hours of recreational screen time per day in these two markets. The grades for sedentary behavior in Hong Kong have steadily deteriorated in the last six years (2016: C; 2018: C-; 2022: D), reflecting the negative impact of digital media use trends on the physical health of children.
    • Less than half of children in Indonesia, Malaysia, the Philippines, and Vietnam use active transportation, such as walking or cycling, to go to school, the park, the mall or other places.

      Urgent need to increase physical activity and decrease sedentary behavior

      Physical inactivity has been recognized as a risk factor for major non-communicable diseases (NCDs). For children and adolescents, regular physical activity participation is beneficial for physical fitness, cardiometabolic health, bone health, and psycho-cognitive outcomes.[2]

      The report cards indicate that there is an urgent need to increase physical activity levels among young people in Asia to support their physical and mental development. In addition, home-based learning, closure of sport facilities and reduction of sports activities due to the pandemic has worsened the situation. It has been widely reported that children and adolescents have become more physically inactive and spent more time in sedentary screen use since the pandemic was announced.

      "The Active Health Kids Global Alliance is excited to be working with Sun Life to promote the physical activity of children and youth in Asia and around the world," said AHKGA President Dr. Mark Tremblay, who is also a Professor of Pediatrics at the University of Ottawa in Canada. "Our shared commitment to disease prevention is particularly important and timely in the wake of unintended collateral harm to active living behaviors resulting from COVID-19 restrictions."

      "Through sponsoring Active Healthy Kids Report Cards by AHKGA, we hope to contribute to AHKGA's overall ambition to encourage children's healthy lifestyles through thought leadership, capacity building, advocacy, and awareness," said Dr Steven Ho, Medical Director of the Global Medical Team at Sun Life. "The effort is part of Sun Life's Purpose to help people live healthier lives."



      [2] AHKGA Youth Physical Activity Report Cards - Hong Kong Report Card on Physical Activity for Children and Adolescents

      Hashtag: #SunLife

      The issuer is solely responsible for the content of this announcement.

      About Sun Life

      Sun Life is a leading international financial services organization providing asset management, wealth, insurance, and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia, and Bermuda. As of September 30, 2022, Sun Life had total assets under management of $1.27 trillion. For more information, please visit .

      Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

      Note to editors: All figures in Canadian dollars

      About AHKGA

      AHKGA is a registered not-for-profit organization made up of researchers, health professionals, and stakeholders who work together to advance physical activity in children and youth around the world. AHKGA's vision is a world of active healthy kids. AHKGA's mission is to power the global movement to get kids moving through thought leadership, knowledge translation and mobilization, capacity building, and advocacy. The dominant effort of the AHKGA to date has been its Global Matrix initiative. For further information please visit the AHKGA website at .

News from Asia

Webudding Advances Digital Stationery Through IP Collaborations and Creator Tools

The digital stationery platform builds a richer ecosystem for users, creators, and brand partners, combining beloved character IP with technology that makes better products faster. SINGAPORE - Med...

HGC Announces the Launch of HGC Mobile Expanding Mobile Connectivity Footprint with Enhanced "Network-on-the-Go" Experience

HONG KONG SAR - Media OutReach Newswire - 20 April 2026 - HGC Global Communications("HGC" or the "Group"), a fully-fledged ICT service provider and network operator with extensive global coverag...

Ann Chin Popiah Brings Heritage Flavours to the Heartlands with Toa Payoh Hub Pop-Up Experience

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Ann Chin Popiah will launch a special pop-up experience at Toa Payoh Hub in mid-May 2026, expanding its presence into the heartlands through ...

XTransfer Export PMI: Emerging Markets Drive Growth, High-End Upgrading Opportunities Stand Out

GUANGZHOU, CHINA - Media OutReach Newswire - 20 April 2026 - XTransfer, the World's Leading B2B Cross-Border Trade Payment Platform, released its latest figures at the 139th China Import and Expo...

Xin Yuan Kicks Off National Bingo Day 2026, Calling for Community Action to Support Seniors

SINGAPORE - Media OutReach Newswire - 20 April 2026 - Xin Yuan Comcare Ltd announces the launch of its inaugural National Bingo Day for Seniors 2026, set to take place on 27 June 2026 (Saturda...

The Famous CFC Makes Vietnam Debut with Chelsea Legend Jimmy Floyd Hasselbaink at Ascott Tay Ho Hanoi

The two-day programme brought over 300 Chelsea supporters and Ascott Star Rewards members together for immersive fan experiences, including the Night with the Blues event at Hanoi’s newest integrat...

Ascott Records Strongest-ever Southeast Asia Signings in 2025, Powering Multi-typology Growth

SINGAPORE - Media OutReach Newswire - 20 April 2026 - The Ascott Limited (Ascott), the wholly owned lodging business unit of CapitaLand Investment (CLI), recorded a landmark year of signings in So...

Leveraging CICPE Yacht Sub-Venue, Sanya Accelerates Development as Asia-Pacific Yachting Capital

HAIKOU, CHINA - Media OutReach Newswire - 20 April 2026 - On April 15, the Sanya International Yacht Sub-Venue of the 6th China International Consumer Products Expo (CICPE) officially kicked off...

Rhenus Logistics Strengthens Asia–Latam Trade with Record Growth in 2025

170,000 TEUs handled on the Asia–Latam trade lane, positioning Rhenus among the Top 3 logistics providers in the corridor No.

JustMarkets Announces Comprehensive Technology Ecosystem Upgrade for Gold Trading in 2026

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 20 April 2026 - JustMarkets, a global financial brokerage platform, officially announces a major infrastructure update aimed at optimizing in...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...

Work-life Balance Key to Solving Construction Talent Shortage

New data from leading talent company Randstad Australia shows flexible working and work-life balance could be critical to addressing ongoing talen...