Business Daily Media

Business Marketing

Hang Seng Bank "GO!GingerOnion 5**College" Goes Live in Metaverse for DSE Students

HONG KONG SAR - Media OutReach - 13 July 2022 - Hang Seng Bank's virtual "GO!GingerOnion 5** College" opened its doors in The Sandbox metaverse on 14 July 2022. The initiative is designed to give encouragement to Hong Kong Diploma of Secondary Education Examination ('DSE') students who are due to receive their DSE results next week.

The event aims to lift students' spirits during one of the most stressful milestones of school life by asking them to complete quests to obtain 5**, the top mark for exam subjects. 40 stars collected can be redeemed for beverage coupons in the 'real world', on a first-come-first-served basis.

Hang Seng Bank
Hang Seng Bank's GO!GingerOnion launches "GO!GingerOnion 5** College" in the metaverse. An avatar of Ms Diana Cesar, Executive Director and Chief Executive of Hang Seng, features as a non-player character. As the Principal of the college, she greets student participants and encourages them not to worry about the results when they have done their best.

Non-player characters ('NPC') include an avatar based on Diana Cesar, Executive Director and Chief Executive of Hang Seng Bank, and the social media hosts of GO!GingerOnion, including Ginger and Onion. They will greet student players at the virtual college and offer words of inspiration.

"GO!GingerOnion 5** College" is designed to feel like a local college campus and provide a unique metaverse experience that will entertain Hong Kong Diploma of Secondary Education Examination students in the period before their exam results are announced.

A 'School Uniform Exhibition' will showcase 30 common designs of school uniforms. Student participants are invited to take photos with their favourite uniform design and share warm memories of their school life with friends on social media.

"GO!GingerOnion 5**College" embodies Hang Seng Bank's focus on applying advanced technology and innovation to deliver engaging personalised experiences that enhance people's lives.

foodpanda joins GO!GingerOnion to support DSE candidates

In addition to the virtual 5** College, GO!GingerOnion is launching two more exciting initiatives to delight and surprise DSE students.

Sharing a common goal to support young people, GO!GingerOnion and foodpanda are partnering to offer a total of HK$100,000 in discount coupons to help keep students well -fueled and full of energy to pursue their passions. The promotion will be rolled out at intervals via GO!GingerOnion's Instagram Stories starting from 18 July 2022. Participating followers will have the chance to enjoy discounts of HK$20[1] when using foodpanda's delivery services .

On 8 August 2022, GO!GingerOnion will launch a cheering music video , 衝の伴 , featuring up-and-coming KOL and idol in the girl band "Lolly Talk" Elka Cheng, who teamed up with secondary school students and GO!GingerOnion fans to encourage young people to explore their full potential and tackle challenges with a positive attitude. Elka Cheng is energetic and optimistic about her own future. She said, "We may feel discouraged when encountering difficulties, but it's important to always get back on your feet and move forward. Dreams need action and perseverance. I hope everyone will enjoy the journey to reach their goals."

GO! GingerOnion:

Hang Seng Bank introduced the Go!GingerOnion initiative in 2019 to reach out to young people via social media. The initiative uses a dedicate Instagram account (@gogingeronion) and YouTube channel to share engaging content on topics that are trending among teenagers, with the aims of building close connections with young people while encouraging and empowering them to explore new opportunities and ideas.

With the COVID-19 pandemic severely disrupting in-person classes and the holding of mock exams since 2020, Go!GingerOnion introduced InstaMockExam – the first initiative of its kind on Instagram – to help DSE candidates to prepare for their exams.



[1] Terms and Conditions apply

Hashtag: #HangSengBank #Go!GingerOnion

The issuer is solely responsible for the content of this announcement.

GO! GingerOnion:

Hang Seng Bank introduced the Go!GingerOnion initiative in 2019 to reach out to young people via social media. The initiative uses a dedicate Instagram account (@gogingeronion) and YouTube channel to share engaging content on topics that are trending among teenagers, with the aims of building close connections with young people while encouraging and empowering them to explore new opportunities and ideas.

With the COVID-19 pandemic severely disrupting in-person classes and the holding of mock exams since 2020, Go!GingerOnion introduced InstaMockExam – the first initiative of its kind on Instagram – to help DSE candidates to prepare for their exams.

News from Asia

Asia Pacific Enterprise Achievement Award 2024

Organized by Echolade, a brand of Pulse Radar Limited Recognizing outstanding companies HONG KONG SAR - Media OutReach Newswire - 26 March 2024 – Organized by Echolade, a brand of Pulse Radar ...

NeuroTree Reveals How Hidden Visual Skills Can Affect Learning in Children

SINGAPORE - Media OutReach Newswire - 26 March 2024 - Recent research showcased in Frontiers in Education unveils a previously overlooked influence on reading development: the crucial ...

Opening ceremony for Lingnan University Institute for Advanced Study to attract world-class scholars

HONG KONG SAR - Media OutReach Newswire - 26 March 2024 - Lingnan University announced today (26 March) the establishment of the Lingnan University Institute for Advanced Study (LUIAS), and held a...

UN Digital Buddhism Research & Innovation Center Makes A Stunning Debut, NetDragon Digital Religion Department Assist Thailand's National Buddhist Strategic Deployment

BANGKOK, THAILAND - Media OutReach Newswire - 26 March 2024 - On March 20, 2024, at the request and arrangement of Thailand National Center for The Dissemination of Buddhism and National Buddhist ...

Hydroball Technics Pledges Support for Singapore's Zero Net Emission Target by 2050 with HydroBall Automatic Tube Cleaning (ATC) System

SINGAPORE - Media OutReach Newswire - 26 March 2024 - Hydroball Technics Singapore, a pioneer in Green Energy & Water Conservation since 2003, is making significant strides in promoting enviro...

Kerry Logistics Network Announces 2023 Annual Results

HONG KONG SAR - Media OutReach Newswire - 26 March 2024 - Kerry Logistics Network Limited ('Kerry Logistics Network' or together with its subsidiaries, the 'Group' or 'KLN Group'; Stock Code 0636...

VinFast introduces a comprehensive electric vehicle lineup at BIMS 2024

BANGKOK, THAILAND - Media OutReach Newswire - 26 March 2024 - At the Bangkok International Motor Show (BIMS) 2024, VinFast Auto (Nasdaq: VFS) introduces a diverse range of green mobility solution...

ZJLD Group Recorded Revenue of more than RMB7 Billion for FY2023 Annual Results

The Premiumization Strategy Saw Outstanding Results, and Brand Reputation Steadily Escalated HONG KONG SAR - Media OutReach Newswire - 26 March 2024 - ZJLD Group Inc. ("ZJLD" or the "Company", t...

Central Department Store, under Central Retail, Massively Invests Bt 4 Billion to Transform Central Chidlom to a Luxury Department Store, "The Store of Bangkok"

BANGKOK, THAILAND - Media OutReach Newswire - 26 March 2024 - Central Department Store, under Central Retail Corporation, has announced a substantial investment of 4 billion baht to transform Cent...

Global Trading Platform Moomoo CA Rings the Opening Bell at Toronto Stock Exchange

TORONTO, CANADA - Media OutReach Newswire - 26 March 2024 - Moomoo Financial Canada Inc. (Moomoo CA), a leading next generation stock trading platform, rings the opening bell at the Toronto Stock...

Popular

TruePillars the first business lending platform to accept retail investors

TruePillars has become the first marketplace lender in Australia able to accept retail investors. This means everyday investors are now able to fund loans made to small and medium sized businesses. Most marketplace lenders in ...

G’day Group appoints new Chief Marketing Officer to drive customer growth strategy

Australia’s largest regional accommodation network, the G’day Group, is pleased to announce the appointment of Lahnee White as the company’s new Chief Marketing Officer (CMO). Bringing more than 15 years of consumer marketing ...

What Is Operations Management? Your Questions, Answered

Operations management is an essential part of your business. Yet compared to HR or Payroll, it can be harder to define. Research into operations management only took off in the 1960s. Since then, it's tried to improve and r...

Virtual Office
Tomorrow Business Growth