Business Daily Media

The Times


.

Singapore develops Asia’s first AI-based mobile app for shark and ray fin identification to combat illegal wildlife trade

  • Singapore National Parks Board, Microsoft and Conservation International collaborate to create AI-powered mobile application that visually identifies shark and ray species
  • Sharks and rays are in rapid decline.
This joint innovation aims to combat a key driver of this decline; illegal wildlife trade
SINGAPORE - Media OutReach - 8 June 2022 - The Singapore National Parks Board (NParks), Microsoft and Conservation International announced the launch of Fin Finder, Asia's first mobile application that employs artificial intelligence (AI) to visually identify illegally traded shark and ray species.

Shark fin species detection by Fin Finder. The rapid identification of shark and ray species will help officers to quickly flag suspicious fin shipments for further DNA testing, and combat illegally traded shark and ray fins. Photo by: Microsoft, Conservation International and the Singapore National Parks Board
Shark fin species detection by Fin Finder. The rapid identification of shark and ray species will help officers to quickly flag suspicious fin shipments for further DNA testing, and combat illegally traded shark and ray fins.

Photo by: Microsoft, Conservation International and the Singapore National Parks Board

Through the tripartite collaboration, the mobile app was created by a Singapore-led team from Conservation International in consultation with NParks with support from the Microsoft AI for Earth program. The app will be used by officers from the Singapore National Parks Board to combat illegal wildlife trade.

According to the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) Appendix II[1], there are approximately 1,000 species of sharks and rays in the world, of which over 30 species are listed under CITES Appendix II for regulated trade. In Singapore, more than 160,000 kilograms of fins from CITES-listed sharks and rays have entered the borders between 2012 and 2020[2]. The current process requires officers to collect the fins from each shipment for DNA testing to determine its species. This takes an average of up to one week.

Fin Finder optimizes this process by allowing officers to take photos of fins that will be matched against a database of over 15,000 shark and ray fin images via an AI-driven algorithm in the app. In a matter of seconds, the AI-powered app which runs on Microsoft Azure will quickly and accurately provide a visual identification of shark and ray species onsite and empower officers to quickly flag suspicious fin shipments for further DNA testing to stop the illegal trade of shark and ray fins.

Dhanushri Munasinghe, Project Coordinator, Conservation International Singapore said, "Sharks and rays play an important role in maintaining marine ecosystems by keeping other fish populations in check. If stripped from our oceans, there would be dire consequences for ocean health, which would affect us, and our food security. As one of the world's most significant transhipment hubs, Singapore is well positioned to combat illegal wildlife trade. Conservation International, supported by Microsoft and other partners, is excited to support Singapore and the Singapore National Parks Board's leadership in conservation through the creation of Fin Finder".

Dr Adrian Loo, Group Director of Wildlife Management, NParks, said: "When wildlife species are traded illegally, the consequences are far-reaching to many ecosystems, economies and communities around the world. By using advanced technology in the creation of Fin Finder, we can strengthen the enforcement against the illegal trade of sharks and ray species following CITES regulation, and boost Singapore's capabilities in conserving precious biodiversity. The collaboration with Microsoft and Conservation International also reinforce the importance of collective efforts among the public and private sector in combating illegal wildlife trade."

Ivonne Higuero, Secretary-General of CITES, said: "The first step in ensuring international trade complies with CITES regulations comes with the, sometimes difficult, process of identifying the species being traded. Fin Finder is a welcome and innovative addition in the identification of fins and will complement other tools such as iSharkFin. It will give customs and enforcement officers an easy-to-use tool that will contribute to an international trade in CITES-listed species that remains legal, traceable, and sustainable."

Beyond identification of illegally traded shark and ray fins, officers from the Singapore National Parks Board will also use Fin Finder as a single-platform directory of relevant shark and ray species. The app also offers onsite access to reference materials that can be used for validation of CITES-approved permits or shipping documents. This feature is expected to reduce the time and effort spent to on shipment validation, enabling officers to help put a stop to illegal wildlife trade more quickly.

Fin Finder, a complex AI and cloud based mobile application that runs on Microsoft Azure, was created in just nine months to address a pressing need. The project was led by a Singapore-based team that was supported by a highly collaborative consortium of global experts in conservation and technology, with resources, data, and volunteer contributions from Microsoft, Conservation International, the Singapore National Parks Board, Sineurope Pte Ltd, Rumah Foundation, Coastal Natives and Wild Me.

Richard Koh, Chief Technology Officer, Microsoft Singapore, shared, "AI has the potential to solve critical environmental challenges. By taking AI tools out of the lab and putting it into the hands of experts in the field, we can accelerate new solutions for a better world. That's why we are proud to support Fin Finder as it protects global shark and ray populations and preserves our ocean life. By conserving wildlife with help from technology, future generations can enjoy our natural world, as we empower every person and every organization on the planet to achieve more."

Fin Finder is a project in Microsoft AI for Earth, a global program that supports organizations applying responsible AI and cloud computing to address critical environmental issues. The program is part of Microsoft's AI for Good initiative, which aims to solve the world's most challenging problems, from climate change to agriculture, biodiversity and water. To date, AI for Earth has awarded 138 grants to people and businesses in more than 45 countries globally.

Learn more about Fin Finder here and here.

Notes to Editor:
The Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) is an international agreement that regulates the international trade of wild animals and plants to ensure that it does not threaten their survival.


[1] 39 CITES Appendix II, IUCN Shark Specialist Group News, Jan 2022 issue, pg. 16

[2] Extracted from the CITES Trade Database (https://trade.cites.org/)


About Microsoft

Microsoft (Nasdaq "MSFT" @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.

#Microsoft

About the National Parks Board

The National Parks Board (NParks) is responsible for enhancing and managing the urban ecosystems of our City in Nature. We are the lead agency for greenery, biodiversity conservation, and wildlife and animal health, welfare and management. We are also working closely with the community to enhance the quality of our living environment.

NParks manages some 400 parks, 3,347 hectares of nature reserves, the Singapore Botanic Gardens, Pulau Ubin and the Sisters' Islands Marine Park. Adding to this is the extensive network of Nature Ways, and the over 300 km Park Connector Network that links major parks, nature areas and residential estates island wide. Every year, we run over 3,500 educational and outreach programmes across our various green spaces.

NParks has developed an urban biodiversity conservation model, which aims to conserve representative ecosystems in land-scarce Singapore. NParks also monitors and coordinates measures to enhance the presence of biodiversity in our urban landscape.

NParks is working closely with partners in the landscape, horticulture, veterinary and animal sectors to increase productivity, and provide training for all levels of the workforce. Enhancing competencies of the industry will support Singapore's vision of being a City in Nature.

For more information, visit and

About Conservation International

Conservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in nature for the climate, for biodiversity and for people. With offices in 30 countries and projects in more than 100 countries, Conservation International partners with governments, companies, civil society, Indigenous peoples, and local communities to help people and nature thrive together.

In Singapore, Conservation International is a registered charity approved by the Commissioner of Charities bearing Institute of Public Character (IPC) status. Go to for more, and follow our work on , , , , and .

#ConservationInternational

News from Asia

TORRAS Launches Ostand Q3 Rugg, an iPhone 17 Pro/Pro Max Case with Built-In Stand

TOKYO, JAPAN – Media OutReach Newswire – 24 September 2026 – Rakuso Mirai Co., Ltd., a provider of smartphone accessories and compact electronics, launched the "TORRAS Ostand Q3 Rugg" on August 14...

It Takes Youth to Build Bridges: 100 American Students Complete Immersive China Tour as Sino Group's Charitable Foundation Champions U.S.-China Exchanges Ahead of D.C. Summit

The students were excited to receive a personal reply from President Xi Jinping after sharing in a letter what their week in China had meant to them, reinforcing the Ng Teng Fong Charitable Foundat...

From a Disney stage to the Hong Kong Coliseum Hong Kong Disneyland Donates HK$1.8 Million to Po Leung Kuk to Nurture Young Dance Talent

"All our dreams can come true, if we have the courage to pursue them." – Walt Disney HONG KONG SAR – Media OutReach Newswire – 24 September 2026 – Following the International Day of Charity on S...

De Beers Group Showcases Desert diamonds at Jewellery & Gem WORLD Hong Kong

Building confidence in the natural diamond category with industry partners, guided by the Building Forever and diamond traceability strategiesHONG KONG SAR – Media OutReach Newswire – 24 September...

DHL Express and Singapore Airlines extend Boeing 777 freighter partnership

Under the renewed agreement, SIA pilots will continue to operate five Boeing 777 freighters based at Singapore Changi Airport for DHL Express SIA will also oversee the maintenance...

Hang Lung’s Mainland Portfolio to be 100% Powered by Renewable Energy

A New Benchmark for Renewable Energy in China's Commercial Real Estate HONG KONG SAR / SHANGHAI, CHINA – Media OutReach Newswire – 24 September 2026 – Hang Lung Properties Limited (SEHK...

Luno, Halogen Capital and Kenanga Investors explore Ringgit-pegged stablecoin for tokenised fund settlement

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 24 September 2026 – Malaysia's leading digital asset exchange, Luno Malaysia Sdn. Bhd. ("Luno") today announced a strategic collaboration with Ha...

Nanyang Interview: Exploring Opportunities in China’s Largest Free Trade Port — Financial Video Series Goes Live

HAIKOU, CHINA – Media OutReach Newswire – 24 September 2026 – Six months have passed since the Hainan Free Trade Port officially launched island-wide special customs operations on December 18, 202...

De Beers Group Unveils ‘You Shine So Bright’, A Short-Form Drama Recasting the Contemporary Allure of Natural Diamonds in Light and Shadow

Following the Desert diamonds Asian launch, natural diamonds open a further contemporary chapterBEIJING, CHINA – Media OutReach Newswire – 24 September 2026 – Carrying forward the afterglow of the...

KBTG Techtopia returns for its fourth year, exploring human value in the agentic AI era under the theme, "Human of Tomorrow"

BANGKOK, THAILAND - Media OutReach Newswire - 24 September 2026 - KASIKORN Business-Technology Group (KBTG) hosted the fourth edition of KBTG Techtopia under the theme, "Human of Tomorrow," provid...

Gift Cards as the gateway to agentic payments

Prepaid and stored value gives consumers the trust and control to try AI shopping agents By Blackhawk Network VP Head of ANZ Kieran Nolan For deca...

Why Data Accumulation Without Governance Undermines Sustainability Goals

In July 2026, Group 2 entities, the second cohort of Australian businesses, began their first reporting period under the mandatory climate disclosur...

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

The Federal Government’s decision to permanently legislate the $20,000 instant asset write-off will give eligible small businesses greater certainty...

Selling a Small Business in Australia: Understanding the Capital Gains Tax Concessions

For many Australian business owners, selling a business represents the reward for years—sometimes decades—of hard work. Unlike employees who may bu...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...