Business Daily Media

The Times Real Estate

.

Fruitpie Remold the Creative Marketing Tactics Push out the Self-established Unorthodox NFT Motif

“NFT Plus” Set off a Craze of Marketing Reform Sweeping the Fintech Phase Digital Assets Empower the Conventional Consumption Extending

HONG KONG SAR - Media OutReach - 7 June 2022 - Fruitpie (the "Company"), an avant-garde digital marketing consultancy, recently announced that it would exclusively design and publicly offer a Non-fungible Token ("NFT") that first-ever combines traditional livelihood consumption and emerging virtual assets, known as the "Fruit Pie NFT".

Scratching the ideas from local fresh fruit culture, this campaign initiates and advocates the marketing concept of "Fruit to Earn". It is Fruitpie's inaugural attempt to make an exception and generalize the popularization of NFTs with its in-house innovation team, signifying the Company's first stand to show its edge in the field of "NFT Plus" novelty fusion.

The purpose of the issuance of Fruit Pie NFT is to facilitate the integration of rising fintech tools and traditional livelihood consumption experience to lead a trendy lifestyle while offering fresh fruits to consumers. Its core marketing concept "Fruit to Earn" is imbued with the hidden gambit: unlike the membership identities or pre-paid cards launched by other conventional fruit distribution companies, Fruit Pie NFT brings forward a bold breakthrough based on standardized marketing ideas by incorporating orchard farming games into the system. In addition, through the establishment and construction of Smart Orchard in the Metaverse, people's traditional livelihood consumption scenarios of buying fruit will be ingeniously extended to the virtual space.

After the official release, in addition to 2 Fruit Pie Gift Boxes, Fruit Pie NFT holders can also enjoy four additional benefits as the project progresses, including: Member-exclusive discounts and free shipping for all orders on the e-commerce outlet; single-use participation right in the online raffle for once a month; join and share the profits generated in the Fruit Pie Orchard Game that will be launched in the upcoming first phase; obtain extra right in the Smart Orchard that will be designed and built by Fruitpie in the Metaverse for the second phrase, attached to the unique NFT identity, etc. Fruitpie intends to leverage the inherent value attributes of NFT itself as an investment tool with the aid of fintech to endow a secure, novel, and distinctive investment significance to elementary consumption and entertainment behaviors, helping consumers understand and accept this newly-developing financial instrument in the accessible but profound terms. At the same time, the Company will adjust its innovative ideas to strive for excellence in line with the market selection and feedback.

Before carrying out this NFT Plus creative marketing, the company made full use of its practical experience accumulated in the digital marketing and consulting industry for many years to conduct in-depth research on local people's characteristic hobbies and tendencies in livelihood consumption. The Hong Kong fresh fruit industry is highly concentrated, mainly because the supply, transportation, inventory, and distribution of fresh fruit have high requirements on the cost input and professional management of the operating company, so its traditional marketing campaigns also tend to be safe and conservative. After considering the NFT Plus integrated marketing tactic, the Company's technical and creative team agreed that the NFT about the fresh fruit consumption conception is an exceedinglyingenious and brand-new entry point and thus proposed "Fruit to Earn", enabling consumers to invest at a reasonable cost and earn benefits while feasting fresh fruits. Ms. Abby, Co-founder of Fruitpie, pointed out, "This Fruit Pie NFT is an absolutely fresh attempt and a remarkable collision between fintech and traditional consumption. On the one hand, the concept of NFT can be vividly integrated into our daily life. On the other hand, it can help the industry bring up primary education for investors related to NFT, a type of 'Edutainment' that accelerates this emerging subject to take root in the mass market."

Mr. Charles Leung, Founder of Fruitpie, concluded: "Nowadays, through the continuous efforts and collective innovation of this industry, NFT has already 'flown into the homes of ordinary people', and a series of integrated ideas such as 'NFT Plus' that have been arising recently are solid proof of this. When NFT first appeared, it would only be linked to some world-famous paintings or out-of-print art collections, which means 'too high-end to be accessible'. But now, 'NFT plus 3D Games', 'NFT plus Beauty', 'NFT plus Social Avatars', and so on, new dinguses are gushing out endlessly and changing with each passing day. More and more technological innovations have come out and significantly improved our understanding and acceptance of NFTs. This time, in terms of innovative settings, we also specially added gimmicks such as game segment and Smart Orchard, which is generally familiar and easy to participate in. The Company's team has mastered quite mature technologies and hopes that NFT can be used extensively in traditional markets, helping various industries implement marketing reforms and pull through bottlenecks in innovation."

About Fruitpie

The Fruit Pie NFT project is created and featured by Fruitpie, an avant-garde digital marketing and consulting company. It is also one of few e-commerce operation companies that pursue the "Full-chain Marketing Strategy". The Company has invested in orchards located in Mainland China, Vietnam, Thailand, and other countries and regions. Its staple business is investments in agriculture, catering and transportation projects, integrated marketing on the Internet, and the supply, transportation, and sales of fresh fruits, vegetables, and aquatic products to Hong Kong.

For more information, please visit the website:
Instagram page:

#Fruitpie #FruitPieNFT

News from Asia

Vingroup and global investment firm JTA Investment Qatar signed MOU for strategic investments in VinFast and Vinpearl

HA LONG, VIETNAM - Media OutReach Newswire - 4 March 2025 - Vingroup and global investment firm JTA Investment Qatar have announced a Memorandum of Understanding (MOU), opening up strategic inves...

Prince Foundation Hosts Interview Day for Chen Zhi Scholarship Batch 4, Supporting Talented Students Facing Financial Challenges

PHNOM PENH, CAMBODIA - Media OutReach Newswire - 4 March 2025 - Prince Foundation, the philanthropic arm of Prince Holding Group, hosted the Interview Day for the fourth and final batch of the Che...

Trading & relationships: Octa broker's guide to red flags

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 4 March 2025 - By noticing alarming patterns in other people's behaviour, we can preemptively avoid them and spare ourselves a lot of stress...

SUNRATE and Atlas Forge Strategic Partnership to Revolutionise Travel Payments with Innovative Solutions

SINGAPORE - Media OutReach Newswire - 4 March 2025 - SUNRATE, the global payment and treasury management platform, today announced a strategic partnership with Atlas, the global travel technology ...

DHL sees new opportunities in Thailand with its Strategy 2030, reaffirms its commitment to help drive Thailand's economic growth

Identifies electric vehicles (EV), e-commerce and supply chain diversification as key focus areas in Thailand DHL is well positioned to support Thailand's ambitions with investmen...

Samsung Electronics Singapore Launches Brand TikTok Shop to Drive Consumer Discovery and Interactivity in an Era of Shoppertainment

Consumers can look forward to learning more about Samsung products from local creators and uncover special deals exclusive to Samsung Singapore’s TikTok Shop page SINGAPORE - Media OutReach ...

CTF Life is the Sole Diamond Sponsor of Kai Tak Sports Park Grand Opening Ceremony Celebrates Historic Moment with Hong Kong

HONG KONG SAR - Media OutReach Newswire - 4 March 2025 - CTF Life proudly announces to be the sole Diamond Sponsor of the highly anticipated Kai Tak Sports Park (KTSP) Grand Opening Ceremony, cem...

Primech AI Launches Global Robotics as a Service (RaaS) Initiative with Chinachem Group Partnership

Pioneering AI-Powered Cleaning Technology Deployment Marks Strategic Expansion into Hong Kong Market SINGAPORE - Media OutReach Newswire - 4 March 2025 - Primech AI Pte. Ltd. ("Primech AI") or (th...

The Yunlin Offshore Wind Farm has officially been inaugurated

640MW sustainable and clean energy Delivering lasting value for all stakeholders Providing clean energy to over 600,000 household...

Health2Sync Completes an Oversubscribed Round of US$20 Million to Fuel Market Expansion and Prepares for Public Listing

Health2Sync, Asia's leading chronic disease management platform, has secured over $20 million in a Series C funding round, paving the way for a planned public listing on the Taiwan capital ...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Accelerate Action- Thryv champions women in business for International Women’s Day

Thryv® (NASDAQ: THRY), provider of the leading small business software platform, is celebrating International Women’s Day by shining a spotlight o...

Sydney Startup Launches AI Platform To Lead the Charge on Gender Pay Gap Action

EvenBetter.ai launches in Australia with First Customers Knight Frank and Fuji Australia Sydney-based startup EvenBetter.ai has today launched th...

The Real Risk: Why Failing to Plan for Retirement is a Gamble You Can’t Afford

As the CEO of Reventon, I’ve experienced financial ups and downs firsthand. My journey in property investment has been defined by bold decisions, st...

The dangers of flex-washing: Why organisations must prioritise true flexibility to attract and retain talent

In the modern workplace, flexibility has become one of the most sought-after benefits for employees. As companies seek to attract top talent, many...

Small and medium size businesses failing to realise the significant benefits and cost savings of AI

Experienced business marketing and sales strategist, Jennifer Benedek, founder and director of FWD Focus, is set to host a much-needed ‘Human+AI M...

Sell by LayBy