Business Daily Media

Men's Weekly

.

Mead Johnson Nutrition Hong Kong Glean Wide Industry Recognition of Its Initiatives Built on The Brand’s Understanding of Hong Kong Parents

Nabbed Four Accolades at the Marketing Magazine’s Loyalty and Engagement Awards 2022

HONG KONG SAR - Media OutReach - 30 May 2022 - Mead Johnson Nutrition Hong Kong (MJNHK) earned strong industry recognition for its consumer engagement programs at Marketing Magazine's Loyalty and Engagement Awards 2022.

In total MJNHK took home three gold in Best CRM strategy, Best Loyalty Programme (Food and Beverage), Best Engagement Campaign – Specific Audience and one silver awards in Best Eco-Loyalty Campaigns to recognize the brand's engagement programs, the Club MOMs and We CAN Protect the Future.


At Mead Johnson, we care about the consumer and the whole community. We have successfully attracted support from expectant and new mothers for these two important initiatives. Club MOMs, Hong Kong's first 24x7 brand-driven WhatsApp community for mothers, and We CAN Protect the Future, the first-in-the-market can recycle pilot program.

"We were able to successfully connect with busy Hong Kong parents and encouraged them to contribute to a sustainable future. These awards are a recognition of MJN Hong Kong team's continuing commitment to our purpose. MJN is dedicated to providing the best start to life and building a better future together." said Mr. Pankaj Agarwal, General Manager, Hong Kong, Taiwan & Cross Border of Mead Johnson Nutrition (Hong Kong) Limited.

Club MOMs: Building meaningful connections through tailored communications and customized activities

Photo-2.jpg


Understanding mothers' solid needs and desires to be associated with communities on social media, MJNHK took the lead in launching the Club MOMs program. This allowed us to build a relevant and close-knit community for local mothers on their pregnancy-to-motherhood journey, a time filled with excitement and happiness, which can also bring about apprehension and uncertainty.

Armed with in-depth understanding of parents' concerns throughout the pregnancy journey and newborn period, MJNHK utilized its network of healthcare professionals to amass and share timely and useful information to this newly created mother's community , ranging from pre-natal care and nutrition tips in the early stages of pregnancy to self-care and fitness advice for post-natal care, including customized activities to address mother's needs, such as yoga classes to members who gave birth within 3 to 6 months – the ideal time for new mothers to start exercising.

The personalized nature of the information made brand communications significantly more effective and engaging, demonstrated the brand's professional insights and cares to the community, resulting in a 92% retention rate and a more substantial loyal customer base.

We CAN Protect the Future: Tapping into daily consumer routines to build a cleaner and more sustainable world for the future generations

Photo-3.jpg

As the leading infant and child formula company, MJNHK saw its responsibility to build a more sustainable future for Hong Kong and its next generation, nurturing their best start in life, and therefore pioneered the city's first territory-wide infant formula can recycling program.

MJNHK surveyed over 1,100 parents to identify barriers preventing them from recycling. Based on these insights, the company designed a highly accessible, relatable, and trusted recycling program that addressed local parents' needs and concerns towards recycling formula cans.

MJNHK initiated a strategic partnership with e-commerce leader HKTVmall to launch collection points across all 18 districts in Hong Kong, making formula cans recycling more direct and convenient than ever. A consumer-focused reward scheme was also designed to motivate parents to recycle used formula cans when they picked up new supplies at stores. Through aligning parents' buying and recycling patterns, the program made recycling a natural part of the customer journey as well as driving environmental and business sustainability.

The action-oriented program saw over 5,800 infant formula cans returned for recycling within the 12-week pilot period. 82% of the participants started building formula can recycling habit after joining the program. 85% of participants built a positive perception towards the brand because of this sustainability program, and the brand acquired 75% more new consumers on HKTVmall platform.

These outstanding initiatives demonstrate MJNHK's ongoing efforts in understanding customer needs and creating effective campaigns to improve customer loyalty and engage the community.

About Mead Johnson Nutrition (Hong Kong) Limited

Mead Johnson Nutrition has been established for more than a century. Since its founding in 1905, the renowned infant and child nutrition brand has led the way in developing science-based pediatric nutrition products, guided by the mission to nourish the world's children for the best start in life. Currently, Mead Johnson Nutrition provides more than 70 products in over 50 countries.

Excellent quality has helped Mead Johnson Nutrition earn the trust of nutritionists and parents. Its dedicated and rigorous approach, continuous innovation, tireless pursuit of excellence, and caring feedback to the community have also helped establish a good brand image.

Mead Johnson Nutrition (Hong Kong) Limited has been in Hong Kong for half a century. It provides Hong Kong parents with high-quality, science-based products, various parenting information, and professional advice, gaining trust and support from parents.

Mead Johnson Nutrition's scientists and healthcare professionals are focusing their efforts on the formula for children with special nutrition needs. Mead Johnson Nutrition is one of the very few brands that insists on producing the formula for children with metabolic disorders, giving them hope.

For more information, visit

#MeadJohnsonNutrition

News from Asia

Jupiter Neurosciences Launches Nugevia™ Website and Opens Pre-Orders for Groundbreaking Longevity Supplements

Targeting the Multi-Trillion Dollar Longevity MarketHONG KONG SAR - Media OutReach Newswire - 27 August 2025 - Jupiter Neurosciences, Inc. (NASDAQ: JUNS) ("Jupiter" or the "Company"), a clinical-s...

HID Unveils Next-Generation FIDO Hardware and Centralized Management at Scale

The Next Generation of HID’s FIDO Portfolio Features Hardware Authenticators and a Centralized Management Experience that Simplifies Passkey DeploymentHONG KONG SAR - Media OutReach Newswire - 27 ...

Marking 30 Years of Excellence, EtonHouse International Education Group Pledges $3 Million to EtonHouse Community Fund to Strengthen Community Impact

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Marking 30 years of excellence in education, EtonHouse International Education Group, together with E-Bridge Pre-School, has pledged $3 milli...

Trend Micro Named a Leader in Exposure Management by IDC MarketScape

Measurable reduction of operational silos and cyber risk delivered with Trend Vision One™ Cyber Risk Exposure ManagementHONG KONG SAR - Media OutReach Newswire - 27 August 2025 - Trend Micro Inc...

Genius Mind Expands Service Scope Beyond Academics to Include Coding, Financial Literacy, and AI Skills

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Genius Mind, one of Singapore's trusted names in home-based education matching, has announced the expansion of its offerings to include codi...

Better Than Normal Launches Integrated AI Marketing and Coaching System for Singapore’s Service Professionals

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Better Than Normal Pte Ltd, a Singapore-based brand strategy and AI marketing consultancy, is transforming how service-based professionals es...

Atlas Consolidated Secures USD 18.1 Million Series B Funding led by Tin Men Capital to Accelerate Global Adoption of HugoHub

The Asia-based Banking-as-a-Service provider aims to significantly accelerate the growth of HugoHub, Atlas’s modular cloud-native digital banking platform SINGAPORE - Media OutReach Newswire - 27 ...

Together Diamonds Launches in Singapore as the First Keepsake Diamond Atelier for Life’s Milestones, Not Just Memorials

SINGAPORE - Media OutReach Newswire - 27 August 2025 - Together Diamonds, Singapore's first homegrown keepsake diamond atelier, has officially launched with a mission to transform life's mileston...

TCMA leads Thai cement industry to reaffirm climate action leadership towards Net Zero 2050 at 2025 TCMA Technical Conference and Exhibition

BANGKOK, THAILAND - Media OutReach Newswire - 27 August 2025 - Thai Cement Manufacturers Association (TCMA) successfully hosted its flagship event, the "2025 TCMA Technical Conference and Exhibi...

Tanoto Foundation Develops Impactful Future Leaders at Tanoto Scholars Gathering 2025

SINGAPORE - Media OutReach Newswire - 27 August 2025 - High unemployment among educated youth and a lack of leadership readiness are significant challenges on Indonesia's path to its "Golden Indon...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

Deputy, the global people platform for shift-based businesses, has launched Deputy Messaging, a fully integrated, real-time communication tool designe...

Revolutionizing Fulfillment: How Virtual Warehousing is Changing the Game?

The e-commerce landscape is evolving more rapidly than ever, and the way businesses are managing their fulfillment is also revolutionizing. At the...

SME lender Dynamoney welcomes new CEO, Brett Thomas

Strengthens growth ambitions and signals expanded offering Dynamoney, a leading commercial finance provider for Australian SMEs,  has today appoint...

The cost of ignoring AI governance in business

Artificial intelligence (AI) is no longer the promise of a distant future: it's active, embedded, and already shaping decisions across industries. H...

Quickli launches new SMSF product as free beta for limited time only

The leading technology provider for Australian mortgage brokers, Quickli, has answered the prayers of brokers yet again with the launch of a stand...

Portable Monitors for Coding and Programming Students

Today, coding and programming require more focus and efficiency. But, the most essential thing it demands is ample screen space. Students can stru...

Sell by LayBy